Welcome to Video Igniter’s comprehensive FAQ about animated video production. If you have a question about animated video production, odds are we have an answer for you right here!

The animated video production FAQ answers popular questions like:

1). How to make an animated video?

2). What does animated video production cost?

3). How long does it take to make an animated video?

4). Where can I find a producer for my animated video?

5). How can I save money on my animated video production budget?

Answers to all these questions and so much more! Let’s dive in.

Examples Of Animated Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

How much does animated video production cost?

TL;DR: there’s a wide range and you get what you pay for.

It’s possible to find animators that will make a 60 second video for under $500. You can also spend millions on an single minute of animation. But what is a realistic budget for animated video production and what factors change the cost? The average cost to make a 60 second animated video is between $1,500-$5,000 for 2D animation. 3D animation costs 3-5x more.

The cost of animated video production is determined by factors like:

• How long is the video?
• How much time is there to create the video?
• Who is creating the script and the storyboard?
• What kind of visual style will be used?

Animated Video Length

The longer your video, the more illustrators and animators that’ll be needed to complete production on your animated video in a reasonable amount of time.

Animated Video Production Timeline

How much time is available to complete production of your animated video? It takes 3-8 weeks to create a 1-2 minute animated video. If you need your video fast, a rush delivery budget increase may be needed to get additional animators, designers and project managers involved to expedite production. Rush delivery animation can add +10%-50% to your existing project budget.

Pre-Production (Script + Storyboard)

Writing the script and storyboard for your animated video can save you $1,000 or more! If you are hiring a video animator or Video Igniter Animation, we can help you develop your idea into a script and then turn it into a storyboard.

Creating your own script and storyboard can also save you extra time if you have quick internal review cycles. Thinking of giving it a shot and making your own? Check out our free scriptwriting template and resources and download our free storyboard template.

Animated Video Visual Style

The visual style of your project has a big impact on your animated video production budget. Simple 2D animations can be produced for under $4,500/minute. Fancier, detailed frame by frame animation and 3D animation costs more to produce. Contact us to get a custom quote.

Trying to figure out the right visual style? Check out this companion article:

VoiceOver & Soundtrack

VoiceOvers and soundtracks are usually built into the cost of animated video production. However, if you’re looking to save money on your production cost, you can record your own voiceover for free and download free legal music from these sites: Facebook Sound Collection & Incompetech.

Where can I find a good animated video production company?

Video Igniter Animation is an animated video production company – if you want to read more about us, check out this article about our animated video service or visit our homepage.

But enough about us. If you’re looking for more options, check out Fiverr, Freelancer, Linkedin.com/Jobs and Craigslist to find other animated video production companies and freelancers.

What is the animated video production process like?

After you’ve hired someone to help with your animated video production project, there are seven phases of production to go through to get the idea in your head turned into a custom animated video.

1). Questionnaire

Production kicks off with a questionnaire to learn about what information you want to convey in your video. It gives you an opportunity to talk about your target audience and how this video will help them learn or understand something new. It also give you an opportunity to talk about the visual ideas you want to show and share examples of the visual style(s) you’d like to use to create your video.

2). Script

The next step of the animated video production process is writing the script. The script is the skeleton for your entire project. Whether you’re writing it or your animated video production partner is, make sure that your script includes all your main talking points. Ensure they are easy to understand by members of your target audience before approving the script.

3). Storyboard

After the script is approved, it’s time to create your storyboard. The storyboard is the blueprint for your animated video. It tells the illustrators and animators what to create. Before you approve the storyboard for production, you want to make sure that all the important details are documented in your storyboard.

If the illustrators and animators making your video only had this document and no other information, would they be able to create your entire animated video? If the answer is no, then you need to add more information to the storyboard.

4). VoiceOver

Now that the script and storyboard are locked in the next step of the animated video production process is to get the voiceover(s) recorded. It’s important to get the voiceovers recorded and approved before the illustrations are approved because it is difficult to animate without a voiceover. The voiceover is used to set the timing and pacing of the animation. Without the voiceover, the animators will be wasting their time because they can’t get the visuals to move in sync with the timing of the voiceover.

Procuring a voiceover happens in two phases. First, your video production partner will audition several voiceover artists and share the auditions with you so you can hear how they sound. Let your producer know which one you like best and then they will coach the voiceover talent through the full recording – ensuring they pronounce things properly, with the right energy and timing.

You will get an opportunity to review the full voiceover and request revisions before approving the voiceover for production.

5). Soundtrack

Your animated video production partner will also identify several soundtracks that will enhance the mood and presentation of your animated video. Give them a listen and tell your producer which soundtrack you like best so that they can secure the license to use the soundtrack in your video.

6). Illustration

Once the storyboard is approved, the art team begins process of creating the illustrations for your animated video. First, they will review your storyboard, your branding and any style references you provided. Then, they will select a key scene from your storyboard and develop one or more pieces of custom concept art for that scene.

Review the concepts and let the art director know how you feel about the concept(s). From there, they will refine your favorite concept until you love it. Then, they will create all of the illustrations for your animated video and give you a chance to requst revisions before approving the art for production.

7). Animation

Now that everything is approved, it’s time to animate! The animation production process itself takes about one week to animate one minute of video for 2D animation. 3D animated videos take 2-4x longer to produce. When the first draft is ready, review it with your internal team and members of your target audience (if available). Collect everyone’s feedback and share it with your animated video production partner to incorporate the edits and render out the final draft.

How long does it take to make an animated video?

It takes about 3-8 weeks to create a 1-2 minute 2D animated video. 3D animated videos and frame by frame animations require more time to produce. If you need a estimate on your production timeline, contact us with details of your project and we’ll prepare a production plan for your project.

How can I speed up the animated video production process?

Yes! We offer rush delivery animation to speed up the animated video production process. Contact us with details about your project and we’ll help you figure out rush delivery pricing to get your project produced on time.

What styles of animated video production do you offer?

We offer 2D, 3D and frame by frame animation. If you can imagine it and it doesn’t require a film crew, we can make it!

Why Invest in Professional Animated Video Production?

When you invest in professional animated video production, you’re doing more than just creating a video — you’re creating a powerful communication asset that can drive awareness, engagement, and conversion. Animation allows you to explain complex ideas in an easy-to-understand way, using visuals that capture attention and emotion.

Animated videos are proven to increase viewer retention compared to static visuals or text-based content. According to marketing studies, viewers retain up to 95% of a message when it’s delivered in a video format compared to only 10% when reading it as text. That’s why more brands — from startups to Fortune 500 companies — are turning to animated video production to communicate their value clearly and memorably.

Professional studios like Video Igniter handle every part of the process — from script development to illustration, animation, and sound design — ensuring your final video aligns perfectly with your brand’s goals and visual identity. A professional touch also means cleaner transitions, smoother animation, and better storytelling that connects with your audience.

Benefits of Animated Video Production for Business Growth

Animated video production offers a wide range of business benefits, especially for marketing and brand communication. Here are some of the biggest advantages:

1. Stronger Brand Identity
Custom animated videos allow you to express your brand personality through color, tone, and motion. Every design element can be tailored to your company’s unique look and feel, reinforcing your identity across digital platforms.

2. Simplifying Complex Topics
Animation is ideal for breaking down complex ideas — whether you’re explaining a new technology, product, or service. With animation, you can use metaphors, diagrams, and storytelling techniques that make abstract ideas tangible.

3. Increased Engagement
Animated videos are far more likely to be shared on social media, helping brands increase organic reach. Platforms like YouTube, LinkedIn, and Instagram favor video content in their algorithms, making animated video production an effective way to boost visibility.

4. Better Conversion Rates
Landing pages featuring an explainer or animated demo video can boost conversion rates by up to 80%. When customers clearly understand what you offer, they’re more likely to take action.

5. Long-Term ROI
Unlike live-action footage, animated assets don’t become outdated due to wardrobe, fashion, or location changes. You can easily update or repurpose animations in future campaigns, giving your investment a long lifespan.

Types of Animated Video Production Services

While most people associate animation with explainer videos, the world of animated video production includes a wide variety of formats and styles. Understanding your options helps you choose the right kind of animation for your project.

1. Explainer Videos
These short, engaging videos are perfect for explaining products, services, or processes. They often combine narration, text on screen, and animated characters to make complex ideas clear and entertaining.

2. Product Demos
Animated product videos are great for showing how something works without needing a camera crew. They’re especially useful for apps, software tools, and tech hardware that benefit from visual demonstrations.

3. Educational & Training Videos
Animation can turn dry internal training content into engaging learning experiences. Complex procedures or compliance topics become easy to follow and more memorable when explained visually.

4. Brand Videos
Brand videos help communicate your company’s story, mission, and values. Through custom animated video production, you can build emotional connections and inspire loyalty in your target audience.

5. Social Media Animations
Short animated clips are powerful tools for social media advertising and engagement. Motion graphics and looping GIFs can grab attention within seconds and drive clicks.

6. 3D Animation & Product Visualization
For companies in tech, architecture, or manufacturing, 3D animated video production offers photorealistic renders and immersive visuals that help customers visualize products before they exist.

Key Trends in Animated Video Production

The animated video production industry is evolving rapidly thanks to advances in technology and shifting audience expectations. Staying on top of these trends helps businesses produce videos that feel fresh and relevant:

1. AI-Assisted Animation
AI tools are now streamlining parts of the animation process, helping studios speed up rendering, lip-syncing, and scene composition. However, human creativity remains essential for storytelling and design.

2. 3D and Hybrid Animation
Mixing 2D and 3D elements can create dynamic visuals that stand out. Hybrid animation styles are becoming more popular in product explainers, commercials, and educational content.

3. Interactive Animated Videos
Interactive video technology allows viewers to make choices or explore different story paths, increasing engagement. This is especially useful for eLearning and sales presentations.

4. Motion Graphics for Data Visualization
Animated infographics and kinetic typography make statistics and data-driven insights easier to digest. Brands are using motion graphics to turn numbers into compelling visual stories.

5. Personalized Animated Content
Marketers are now using animated video production to create personalized video messages for customers, boosting click-through and conversion rates in email campaigns.

How to Plan an Animated Video Production Strategy

Before jumping into production, it’s important to think strategically about how your animated video will be used and measured. A well-planned approach ensures your video achieves its goals and reaches the right audience.

1. Define Your Objective
Decide whether your animated video is meant to explain, educate, sell, or entertain. The objective will shape your script, tone, and visual style.

2. Know Your Audience
Consider the demographics, pain points, and viewing habits of your audience. A startup’s explainer video might use humor and bold colors, while a financial firm’s animation might focus on trust and clarity.

3. Craft a Distribution Plan
Where will your video live — your website, YouTube, email campaigns, or social ads? Optimizing your animated video production for multiple platforms helps maximize visibility.

4. Measure Performance
Use analytics to track engagement metrics such as view rate, watch time, and conversions. These insights will help refine future animations for better ROI.

Common Mistakes to Avoid in Animated Video Production

Even the best ideas can fall flat if key steps are overlooked during production. Here are some mistakes to avoid:

1. Skipping Pre-Production
Jumping straight into animation without a clear script or storyboard often leads to confusion, delays, and extra costs. Pre-production planning saves time and money.

2. Overloading the Script
Too much information can overwhelm viewers. Keep your message focused and concise — ideally one clear idea per video.

3. Ignoring Branding Guidelines
Your video should look and feel like your brand. Be sure your animated video production company uses your official color palette, fonts, and logo correctly.

4. Forgetting About Sound Design
High-quality voiceovers, music, and sound effects elevate your animation. Poor audio quality can make even the best visuals feel unprofessional.

5. Neglecting Distribution
A great video won’t deliver results if no one sees it. Include promotion and syndication as part of your animated video production strategy.

How to Get the Most Value from Your Animated Video Production Partner

When working with a studio like Video Igniter, communication and collaboration are key. Provide detailed feedback at each stage of production — from concept art to final animation — to ensure your vision comes to life exactly as you imagined it.

Ask your production team for reusable assets, such as individual animations or character files, so you can repurpose them in future campaigns. This can dramatically increase the long-term value of your investment in animated video production.

Final Thoughts

Animated video production is one of the most versatile and effective tools available for modern brands. Whether you’re launching a new product, onboarding customers, or building brand awareness, animation allows you to express your message in a visually compelling and emotionally resonant way.

When you’re ready to bring your ideas to life, Video Igniter can handle every step of the process — from concept to completion — ensuring your animated video looks amazing, performs well, and helps your brand stand out.

Still have questions about animated video production?

Do you have a question about animated video production that wasn’t answered in this FAQ? Contact us with your question. We’ll follow up via email with an answer and we’ll post the question and answer on this FAQ.

Looking for help with animated video production? Hire Video Igniter!

World class animation and design talent at prices startups can afford.

We can make any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

+20 reasons companies love hiring us to create animated videos.

Animated Video Production Demo Reel

 

Animated Video Production Success Stories And Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Hire Video Igniter For Your Animated Video Production Project

Schedule a call to discuss your animated video project with our team.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start producing your animated video.

What is Video Igniter?

Are you looking into creating a marketing video for your business? At Video Igniter, we get a lot of questions about making animated marketing videos. So we decided to create a comprehensive FAQ to answer all the questions we received to help you create a video for business marketing.

In this FAQ, we answer questions like:

• What are the benefits of using an animated video to market your business?
• How do I create an animated video for my business’s marketing?
• What does it cost to make a marketing video?
• How long does it take to make a marketing video?
  + tips to save money on your production budget!

Examples Of Business Marketing Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

Why should I create an animated video to market my business?

To get the ball rolling, what marketing benefits do businesses get from animated marketing videos?

Increased Awareness

Animated videos make use of colorful imagery put in motion to stand out in the Internet’s ocean of text, photo and video-based content. If you want to increase your odds of pausing someone’s social media scrolling to watch your content – we highly recommend creating animated video content.

Customer Education: Improved Comprehension And Retention

Animated videos make it easier for people to learn and understand new information. The use of animated visual metaphors and stories helps viewers retain the information longer than if they’d watched your CEO yammer at the camera.

Improves Every Stage Of The Marketing Funnel

Animated videos can be used to improve conversions at every phase of your marketing funnel. From awareness, customer education and nurturing through closing sales, animated marketing videos for your business can help improve your bottom line.

How do I maximize the business outcomes of my marketing video?

There are a lot of things you can do to improve the business outcomes of your marketing video. We recommend reviewing the following resources before you start your next video marketing campaign:

• 7 Tips to help you write a great script for your business marketing video.
• Pick the right visual style for your animated business marketing video.
• 6 Tips To Increase Viewer Engagement for your video.
• Check out our explainer video tips!
• 7 Tips For Using and Improving Your Businesses’ Video.
• Learn how to interpret your video’s viewer stats to see if it needs improvement.
• A/B Test variations of your animated video to improve its conversion rate.

How to create a video for business marketing

After you select a producer for your business marketing video, it will take about 3-8 weeks to create a 1-2 minute video. Here’s an overview of what the production workflow looks like:

Questionnaire

Production starts with a questionnaire to understand what talking points need to be included in the marketing video for your business. It’s also an opportunity to explain who your target audience is. This helps the animated video production company understand how to write your script and how to present the key ideas in your marketing video so that they appeal to your target audience.

Script

The production team will review your answers and create the first draft of your video script. A 60-second animated video ends up being about 120-180 words long. It’s not a lot of words so it’s important to be concise.

When you review the script, focus your feedback on the messages being presented. Are they clear? Are they memorable? Will they resonate with your target audience?

If you want to revise the script, send your notes to the production team. Otherwise, let them know it’s approved so they can start working on your storyboard.

Free Download: download our free script writing template.

Storyboard

The storyboard is the blueprint for your animated video. It provides instructions for the illustrators and animators so they understand what to create. Each page of your storyboard includes a sentence from your script, a rough mockup of the scene, a list of instructions for the animators and a list of assets that are needed to create the scene.

When you’re making an animated video for business marking, it’s important to focus your feedback on the visual ideas that are being considered for each part of your script. Do the visual concepts make sense? Will your target audience appreciate them? Do they help make your message memorable?

If you love the storyboard as-is, let the production team know so production can move forward. Otherwise, send them your notes to let them know what parts you want to change.

Free Download: download our free storyboard template.

VoiceOver

Your production team will procure voiceover auditions for you to review. Let them know which one you prefer. If you aren’t a fan of any of the options, let them know why so they can record new auditions for you to consider.

The production team will oversee the voiceover recording and coach the VO artist through the pronunciation, pacing and energy of the recording. You get an opportunity to review the full recording and request edits before approving the voiceover for production.

Soundtrack

Adding a soundtrack will enhance the presentation for your animated business marketing video. Your production team will select some stock soundtracks for you to review. Let them know if you love one of the options. If you’re not a fan, let them know why so they can select better options.

Can’t decide which soundtrack is your favorite? Let the production team know and they will help you preview your favorite options when the first draft of the marketing video is ready to review.

Illustrations

Colorful eye candy visuals will help set your business marketing video up for success! The illustration process starts after your storyboard is approved. The art director will review your visual style references and brand guidelines. Then they will select a key scene from your storyboard and design custom illustration(s) of that scene using one or more unique animated visual styles.

Share your feedback with the production team. If you love one of the concepts as-is, the art team will use that as a style reference and make the rest of the art look like that.

Suppose you like multiple concepts…. you could let the production team know what you like about each of the different concepts and have them combine the best parts into a new piece of concept art.

Not a fan of any of the concepts? Let the production team know why and they will develop new concept art for you to review.

After all the illustrations have been created, give them a detailed review and send clear instructions back to the production team. It’s important to be happy with the visual illustrations before production begins – otherwise, it may result in added production costs if you ask to go back and change art that you already approved.

Animation

Now that the script, storyboard, voiceover, illustrations and soundtrack are locked in, it’s finally time to animate! Animation takes 1-2 weeks to animate a 60 second animated video. 3D animated videos take 2-4x more time to animate.  When the first draft is ready, review it with your internal team and members of your target audience (if possible). If you’re creating an animated video for business marketing, it’s highly worthwhile to preview the video with members of your target audience before you spend a lot of money promoting it to them. Now’s the time to make sure the message is clear and memorable.

Collect everyone’s feedback and share it with your 2D animation studio so they can incorporate the edits and render out the final draft.

How long does it take to make a video for business marketing?

The whole production process to make a video for business marketing takes 3-8 weeks for a 1-2 minute video. 3D animated videos require 2-3x as much time to make. You can speed up production a little by creating the script and or the storyboard yourself. Check out this article for a more in depth look at the animated video production workflow and what to expect at each stage of the production process:

How fast can you make a marketing video for my business?

It typically takes 3-8 weeks to create a 1-2 minute video. 30 second animated videos still take 2-4 weeks to produce. Rush delivery animation is available if you need to speed up production for a deadline that’s fast approaching. You can also shave some time off your production timeline by creating the script and storyboard yourself.

What does it cost to make a marketing video for my business?

Most 2D animated marketing videos for businesses can be created for a budget between $1,000-$10,000 for a 60 second video. 3D animated videos easily cost 2-4x as much. For context, animated TV shows cost $20,000-$200,000/60 seconds of animation.

Here are the factors that contribute to the cost of making a marketing video for your business:

• Are you writing the script? Or hiring your animation team to write it?
• Are you creating the storyboard – or is your production team handling it?
• Are you providing the voiceover or do you need to buy one?
• How soon do you need your video? Is rush delivery animation needed?
• What style of animation do you want for your video?
• How long is the animated video?

Looking for pricing information for your video?  Schedule a call with our production team, contact us to get a quote, or request access to our newest price sheet.

Check out this companion article to learn more about what goes into the cost of an animated video for business marketing.

How can I save money on my video marketing production budget?

Write your own script

You can save hundreds or even thousands of dollars off your video marketing budget by writing your own script. Use our free scriptwriting resources.

Make your storyboard

You can also save hundreds or thousands of dollars off your production budget by making the storyboard yourself. Download our free storyboard template and storyboard creation guide here.

Bonus tips for building a great storyboard here.

Use free (legal) music

Incompetech

Facebook Sound Collection

Record your voiceover

It’s possible to record your own professional voiceover at home – for free! Check out 1:31 in this video to learn how you can record your own voiceover for free, without having to buy any professional equipment or expensive software.

Consider using stock assets

Your video doesn’t need to be 100% custom made. Stock assets can be used to slightly decrease your production budget. Consider using:

• stock images
• stock videos
• text
• icons
• clip art
• pre-made 3D models

Free and cheap stock assets are available on sites like: Mixkit, TheNounProject, Google Font Library and Envato Elements.

 

Resources to make cheap animated videos

How to make cheap animated videos.

How to Build a Winning Strategy Around Video for Business Marketing

Creating a great video for business marketing is just the beginning. To generate real results, you need a distribution strategy that gets your content in front of the right audience. Before launching your video, take time to identify your marketing goals—awareness, engagement, or conversions—and tailor your distribution plan accordingly.

For brand awareness, focus on organic and paid reach. Upload your marketing video to YouTube, Facebook, Instagram, LinkedIn, and TikTok. Each platform has unique strengths. For example, LinkedIn is perfect for B2B storytelling and product explainers, while TikTok and Instagram excel at short, eye-catching motion graphics that drive consumer interest.

If conversions are your priority, use your video on landing pages, product pages, and email campaigns. Studies show that embedding a video on a landing page can increase conversions by more than 80%. Video communicates value faster than text and builds trust by showing rather than telling.

Video for Business Marketing: Key Types You Should Know

There’s more than one way to use video for business marketing. Here are several strategic formats to help you expand your reach and impact:

1. Product Demos
Show, don’t tell. Demonstrate your product’s value in action to help potential customers visualize the benefits. These videos reduce hesitation and are especially powerful for software and tech solutions.

2. Customer Testimonials
Nothing builds credibility like social proof. Animated testimonial videos or motion-graphic case studies allow you to highlight customer results in an engaging, brand-consistent way.

3. Brand Story Videos
Tell your origin story. Why was your business created? What problem do you solve? Brand story videos humanize your company and make customers feel emotionally connected.

4. Explainer Videos
Explainer videos are one of the most effective types of video for business marketing. They simplify complex ideas and guide potential customers through your offering in under two minutes.

5. Educational or “How-To” Videos
Show your expertise by sharing useful insights, tutorials, or best practices. Educational videos position your brand as a trusted authority and boost SEO since they often attract organic traffic.

6. Event and Culture Videos
Give audiences a glimpse behind the scenes. Culture videos strengthen employer branding, while event recaps can promote future attendance and show industry leadership.

How Video for Business Marketing Drives ROI

Businesses often ask: “How do I know if my marketing video is working?” The answer lies in tracking the right performance metrics. Here are the key data points to monitor:

• View-through rate (VTR): Measures how many viewers watch your video all the way through. A high VTR indicates engaging content.
• Click-through rate (CTR): Tells you how many viewers took action after watching your video.
• Conversion rate: Tracks whether those clicks turned into sales, signups, or other key goals.
• Engagement metrics: Likes, shares, and comments provide valuable qualitative feedback about what resonates with your audience.

For the best results, pair your video campaign with A/B testing. Try different thumbnails, headlines, and video lengths to see which versions generate higher engagement. Continuous testing and optimization are key to improving your ROI from video marketing.

Optimizing Videos for Search Engines

Search engines are increasingly prioritizing video content, which makes SEO a critical part of your business marketing strategy. To help your video rank higher:

• Use keyword-rich titles and descriptions. Include your main keywords in the descriptions and titles.
• Add transcripts and captions. This improves accessibility and helps search engines understand your video’s content.
• Use custom thumbnails. A visually striking thumbnail boosts click-through rates.
• Embed your video on your website. Optimized embeds can increase page dwell time, which signals quality to search engines.
• Leverage schema markup. Adding video schema to your page’s HTML helps search engines display your video more prominently in results.

By combining on-page SEO with consistent publishing, your business can steadily build long-term visibility and traffic through video marketing.

Video for Business Marketing Trends to Watch

Video marketing is constantly evolving. Here are a few current trends shaping the future of business video:

1. Short-Form Video Dominance
Short, snackable videos under 60 seconds are driving engagement across social media. Brands are using these quick clips to capture attention fast and drive viewers to longer-form content.

2. Personalized Video Campaigns
Advances in automation make it possible to personalize videos at scale—like including a viewer’s name or business in the video itself. Personalized content dramatically boosts engagement and response rates.

3. Interactive and Shoppable Videos
Clickable hotspots and in-video purchase buttons are transforming how viewers interact with content. Shoppable video experiences reduce friction and directly connect viewers to your products.

4. AI-Assisted Production
AI tools now help businesses script, edit, and even voice their videos faster. While nothing replaces human creativity, AI accelerates workflows and helps small teams produce more marketing content.

5. Vertical and Silent-Optimized Videos
With most users watching on mobile devices, vertical formatting and captioning are now essential. Optimize for no-sound playback by using on-screen text and clear visuals to communicate key messages.

Integrating Video Across Your Business Marketing Funnel

A well-crafted video for business marketing can be repurposed across multiple stages of your funnel:

• Top of funnel: Use brand or explainer videos on social media ads and landing pages to capture attention.
• Middle of funnel: Deploy customer testimonials, webinars, and case studies to build trust.
• Bottom of funnel: Share product demos or personalized offers to help close the deal.
• Post-purchase: Create onboarding or thank-you videos to improve customer experience and retention.

By tailoring different video types to each funnel stage, your marketing team can maintain engagement, nurture leads, and turn customers into advocates.

Boosting Engagement With Storytelling and Emotion

The most successful videos for business marketing don’t just inform—they connect. Storytelling helps your audience relate to your brand on an emotional level. When writing your script, structure your story around a simple narrative arc: problem, solution, and result. Show transformation, not just features.

Adding emotional triggers—like humor, empathy, or inspiration—encourages viewers to share your video. The more your content gets shared organically, the more reach and visibility your business gains.

Final Thoughts: Make Video the Heart of Your Marketing

No matter your industry, video for business marketing is one of the most powerful tools for growth. It builds awareness, simplifies complex ideas, and helps your audience trust your brand faster. Whether you’re using animation, live action, or a mix of both, the key is consistency—producing a steady stream of valuable, relevant video content that supports your marketing goals.

If you’re ready to create high-quality videos that convert, Video Igniter can help. From script to animation, our team specializes in producing affordable, effective animated videos for business marketing that get results.

How do I find & hire an animator to create my marketing video?

If you’re interested in hiring someone to make an animated video for business marketing, we recommend you:

Take a look at their video portfolio to see if they can make the type of animation you want for your video.

Ask about their design process.

Learn about their pricing structure.

Ask how many revisions you get – some charge extra for more than 1-2 rounds of edits.

Additional resources to help you find and hire an animator:

9 Things to look for when hiring an animator.

How do you outsource an animated video project?

How do you hire a video animator?

What’s it like working with a 2D animation studio?

What is Video Igniter Animation?

What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?

What goes into production cost of an animated video?

Looking for a 3D animation maker?

Pros and Cons of Different Animation Styles

Need your video fast? Learn about rush delivery.

Where can I find an animator to create my business marketing video?

Video Igniter

Fiverr

Craigslist

Questions about video marketing for business?

Do you have any questions about video marketing that wasn’t answered in this FAQ? Use this form to contact us. We’ll send you an answer and add the Q+A to this FAQ.

What is Video Igniter?

Video Igniter provides animated video production services online. We’ve modernized the experience of creating an animated video to help you create custom content fast. Our production process also helps you save money on your animation production cost.  We do 99% of the work for you. All you need to do is:

1). Tell us what you want us to create

2). Review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to work with our animation team to create  any kind of animated video you can imagine!

Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator for the job. We handle all the technical and creative aspects of production – including helping you develop your script and storyboard (if you haven’t already created them yourself!)

Why hire Video Igniter to make a marketing video for your business?

World class animation and design talent at prices startups can afford.

We can make any kind of 2D animated video or 3D animation you can imagine.

Check out our animated video portfolio!

+20 reasons companies love hiring us to create animated videos.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

Examples of Videos for Business Marketing (Demo Reel)

 

Marketing Video Success Stories and Testimonials

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

Get in touch about making a marketing video for your business

Schedule a call with our production team to discuss your video project.

Get a quote for your video.

Request access to our newest price sheet.

Create your Video Igniter account.

Fill out a questionnaire about your video project.

This is Video Igniter‘s comprehensive FAQ about how to make and use an animated explainer video. We get a lot of questions about how to make and use animated explainer videos. So, we decided to create a writeup with answers to the questions everyone is asking.

Video Igniter’s Animated Explainer Video FAQ answers questions like:

1. What is an animated explainer video?
2. Why do businesses use animated explainer videos?
3. How do you make an animated explainer video?
4. How do you hire an animator to make an animated explainer video?
5. How can I save money on my animated explainer video production budget?

Examples Of Explainer Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or schedule a call to start making your explainer video.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

 

What Is An Animated Explainer Video?

Animated explainer videos are short entertaining educational videos that make it easy to learn and remember new information. Businesses, publications and organizations create animated explainer videos because they simplify complex topics and use beautiful animated images to hold the viewer’s attention while teaching them something new.

When should I use an animated explainer video?

Animated explainer videos can improve business outcomes at every level of your sales and marketing funnel. We recommend using animated explainer videos if you want to:

Gain Awareness

Animated explainer videos are great for grabbing people’s attention because they’re colorful, they move, and they concisely articulate your brand’s key messages. If people are intrigued by your short 15 – 30 second explainer video, they’re more likely to visit your website to watch a longer more in depth video.

Increase Conversions, Acquire More Leads and Close More Sales

 

Animated explainer videos have been shown to increase conversion rates on landing pages. Explainer videos can be used to increase sales on your website or increase the % of people who opt to give you their email address for future marketing messages.

Educate Customers

Animated video explainers hold people’s attention better than regular, live-action videos. The combination of colorful animated images synced with a voiceover creates a self-reinforcing educational experience. Viewers are more likely to understand the information and remember it longer than if they had merely read it.

How can I make an animated explainer video online?

Pick Your Producer

Before production can begin, you need to figure out who is going to produce your animated video. Are you going to make it? Or do you want to hire an animated video production company like Video Igniter? You could also hire an animation studio or a freelancer. For more tips on how to pick a video animator, scroll down to the section titled: “How do I find an animator to make my animated explainer video?”

We also recommend checking out this article on the different types of Online Animated Video Makers.

Script

Production starts with a questionnaire to learn about the video you want to create. Your production team will review your responses and then draft a script for your animated explainer video.  If you want, you can write the script yourself to save some money on your explainer video production cost.

When the first draft of your script is ready, review it with your internal team and members of your target audience (if available). Collect everyone’s feedback and send it to your animation team. They will revise your script and send it back to you to review and approve. Video Igniter will continue to work with you to refine your script until you are completely satisfied with it.

Free Download: Thinking of writing the script yourself? Our free scriptwriting resources teach you how to write your script + you can download our free explainer video script writing template.

 

Storyboard

Once the script is approved, we will create your storyboard. The storyboard is the blueprint for your animated explainer video. It contains all the production instructions the illustrators and animators need in order to know what they are creating.

Give the storyboard a detailed to review to make sure all your ideas and key talking points are clearly articulated in the storyboard. It’s important to get all the details documented in the storyboard before production moves forward. If your storyboard isn’t complete or lacks enough detail, it could lead to a budget increase because important production details weren’t specified in the storyboard before the illustrators and animators got to work.

VoiceOver

After the script and storyboard are signed off, we will get the voiceover(s) recorded. We’ll start by getting voiceover auditions from several voiceover artists that we feel will deliver the right tone and energy for your animated video.

Tell us which audition(s) you prefer and we’ll get the full voiceover(s) recorded.

What if you’re not in love with any of the auditions? Just let us know why! We’ll happily order up some new voiceover auditions.

When the full voiceover is recorded, we’ll send it to you to review. You will get an opportunity to request revisions before you approve the voiceover for production.

Soundtrack

We will also help select some soundtracks that will enhance the presentation of your animated explainer video.

If one of the soundtrack options stands out to you, let us know and we’ll buy the license so you can legally use the music in your video. If you can’t decide which soundtrack you like best, let us know. We’ll help you preview them when the first draft of your animated explainer video is ready.

For more tips on soundtrack selection, check out this guide for selecting an animated video soundtrack.

Illustrations

Now it is time to illustrate! After the storyboard is approved, our art director will start creating concept art for your animated video. The art director will review your company‘s branding and style references you provided. Then, they will select a key scene from your storyboard and create concept art for it using one or more different visual styles. They will send you the concepts to review and wait for your feedback.

If you love one of the concepts exactly as it is, tell the art director. They will get the illustration team started on creating all of the art for your video, using the selected concept art as a style reference.

Suppose you like aspects of multiple pieces of concept art? Just let us know which parts you like and we will combine your favorite parts into a new piece of concept art. We will continue to work with you to refine aspects of the visual style until you love it. Then, we’ll create all of the illustrations for your video using the same visual style.

What if you aren’t satisfied with any of the concepts? That’s ok. Just let us know your honest feedback. We’ll use it to create a completely new concept for you to review and iterate on until you love it.

Animation

Now that everything is approved, it’s time to animate! It takes about 1 week to animate a 60 second animation. If your project is longer than a few minutes, we will add additional animators to the project to speed up the production process. Once the first draft is ready, we recommend you give it a review with your internal team and members of your target audience (if available). Organize everyone’s feedback and send it to your animation production team to incorporate your edits and render out the final draft.

How do I find an animator to make my animated explainer video?

Picking the right producer for your explainer video is a key decision in the animated video production workflow. Here are some resources to help you find the right animated explainer video producer to produce your animation’s ideal visual style, project deadline and budget:

– 9 Things to Look For When Hiring An Animator to create an animated explainer video.

– How do you hire an animator?

– How do you outsource an animated explainer video project?

– Pros and Cons of Different Animation Styles

– What goes into production cost of an explainer video?

– Learn the types of online animated video makers.

– What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?

– What is Video Igniter Animation?

– Need your video fast? Learn about rush delivery.

Where can I hire an animated explainer video producer?

VideoIgniter.com

Fiverr

Linkedin.com/Jobs

Craigslist.com

Are there different types of animated explainer videos?

There are many types of animated videos you can create. We’ve written FAQ guides for most of them. To learn more about how to make and use specific types of animated explainer videos, check out the following animated video production resources:

Corporate Explainer Videos

How To Make Animated Corporate Videos:

https://videoigniter.com/animated-corporate-video/

How To Make An Animated Advertisement:

https://videoigniter.com/how-to-make-animated-advertisement-video/

How To Make An Animated Company Video:

https://videoigniter.com/animated-company-video/

Educational Videos

How To Make Animated Educational Videos:

https://videoigniter.com/animated-educational-video/

Cartoon Explainer Video

How To Make An Animated Cartoon Video:

https://videoigniter.com/animated-cartoon-video/

Free / Cheap Explainer Video

How to make animated videos for free:

https://videoigniter.com/free-animated-video/

Animated Infographic Explainer Video

How To Make An Animated Infographic Video:

https://videoigniter.com/animated-infographic-video/

Animated Product Explainer Video

How To Make An Animated Product Video:

https://videoigniter.com/animated-product-video/

2D Animated Explainer Video

How To Make A 2D Animated Video:

https://videoigniter.com/2d-animated-video/

3D Explainer Video

How To Make A 3D Animated Video:

https://videoigniter.com/3d-animation-maker/

Marketing Templates & Resources

Is your animation being created for a business objective? If so, the following templates and resources will help you maximize the impact your explainer video has on your business outcomes:

– 6 Ways to get high viewer engagement for your animated videos.

– How to use animated videos to improve your sales and marketing efforts.

– 7 Tips for using and improving your business’ explainer video.

– How to grow your business with visual content marketing.

– Learn how to interpret your video’s viewer stats to see if it needs improvement.

– How to use a sales animation video to increase sales.

– A/B Test variations of your animated video to improve its conversion rate.

– How to use animated videos to generate leads.

– Learn how an animated sales video can improve your bottom line.

– What are the benefits of using animated videos for digital marketing?

What does a high end animated explainer video look like?

This is the kind of quality you can expect if your budget is over $7500/minute:

What does a low cost animated explainer video look like?

This is the kind of quality you can expect if your budget is in the $1250-$2000/min range:

What does production quality look like for an ‘average’ production budget?

The average production budget for an animated explainer video is $3,000-$5,000 for a 60 second animation. Here are some examples to see what level of production quality you can expect for this budget level.

How Long Does Take To Make An Animated Video Explainer?

It takes 3-8 weeks to create a 1-2 minute 2D animation. It takes about twice as long to make a 3D animated video.

Need to speed up production for a deadline? You can save some time by writing your script and building your storyboard. Rush delivery animation is available if you need to speed up production even more. Use our ‘get a custom quote‘ form to contact us and let us know you are interested in rush delivery.

How long should my animated explainer video be?

If your goal is to get awareness

Aim for a length of 5-60 seconds. Most awareness videos are in the 5-30 second range. The purpose isn’t to tell people your whole story. It’s just to get them intrigued enough to want to learn more and share your story. In many cases, the shorter the better.

If your goal is to educate your leads and prospective clients

For leads and prospects that have already heard about you and want to learn more, your videos should be about 1-2 minutes long.

Long videos are usually reserved for customer education and retention. Longer videos can be used to give an in depth look at your product/service to show how it works. It can also be longer feature-length content that would be of interest to your target market. Consequently, this feature-length content could be used to gain awareness among new potential customers as well as delighting your existing clients.

Is it possible to speed up production for an animated explainer video?

Do you need to make your animation fast? Video Igniter offers rush delivery animation to help speed up production for your deadline.

What Does It Cost To Make An Animated Explainer Video?

Animated explainer videos cost between $1,500-$7,500 to create a standard 60 second 2D animated video. 3D animated explainer videos cost about 2-4x as much. It is possible to make cheap animated explainer videos but the reduced production quality can lead to a poor educational experience for the viewer and decreases the perception of your brand. For a detailed overview of animated video production costs, this article teaches what goes into the cost of an animated video.

Interested in pricing information for your animated explainer video?

Get a custom quote.

Request access to our current price sheet.

How many revisions do I get on my animated explainer video project?

In general, 2D animation studios and freelance animators offer 1-2 rounds of revisions in the price they quote. If you are paying by the hour instead of the project, you get as many revisions as you want – but the price keeps going up.

Video Igniter offers unlimited revision on our Simple and Standard Animation projects. This means your project won’t go over budget if you ask for more than 1-2 rounds of revisions. We will revise any asset we create for your project an unlimited number of times until you mark it as approved.

Check out the FAQ about our unlimited revisions policy to learn more about it.

How can I keep my video production costs down?

Write Your Script

You can save hundreds or thousands of dollars off of your explainer video’s production cost by writing the script yourself. Your script doesn’t have to be perfect; if you can write the first draft of your script, your animation production team can help you polish it to make it production ready. Here are some resources to help you write the script for your animated explainer video:

How to write a script for an animated explainer video.

Examples of explainer video scripts.

Tips to supercharge your video script writing.

Download our free script writing template.

Create Your Storyboard

Making the storyboard for your animated video is another way you can save hundreds or thousands of dollars off the cost of your video. Use our free downloadable storyboard creation PDF and check out these resources to help you create your own storyboard:

What is a storyboard? And why do you need one?

How to create a storyboard for an animated video?

Tips for building a great storyboard for your video.

Download our free storyboard creation template.

Record The VoiceOver

Did you know you can record professional sounding voiceovers in the office or at home for free?  You don’t need to buy any expensive equipment or fancy software. Just watch 1:31 in this episode of The Video Igniter Show about voiceovers to learn how you can record your own high quality voiceover for free.

Consider Using Stock Assets

Video Igniter makes custom animated videos. But your animated explainer video doesn’t need to be 100% custom made. It’s possible to use stock assets like icons, text, 3D models, stock images and videos to decrease your production budget.

Use Free (Legal) Music

Incompetech lets people to use their songs in their videos for free – as long as you credit the artist. Facebook’s Sound Collection also offers free music you can use in your animated promotional videos.

What should I be aware of before I start production on an animated explainer video?

Some things to think about before you hire an animation studio, freelancer or Video Igniter to create your animated explainer video:

– Review our explainer video explainer video tips.

– Learn about the different styles of animation.

– Pick the right visual style for your animated video.

– How to figure out the right pricing option for your animated video.

– 9 Things to look for when hiring an animation studio, freelancer or Video Igniter.

How To Use Your Animated Explainer Video After It’s Produced

Creating an animated explainer video is only the first step. To get the most value from your investment, you need to strategically distribute and promote it. A well-designed distribution strategy ensures your video reaches your ideal audience and generates measurable business results.

Add It To Your Website

Your website is one of the most powerful places to showcase your animated explainer video. Placing it prominently on your homepage or a key landing page can increase engagement and conversion rates. Viewers who watch an explainer video are more likely to stay on your site longer, understand your offer faster, and take the next step in your sales funnel.

Pro tip: Include a clear call-to-action (CTA) near or directly after the video. This could be a “Get Started” button, a sign-up form, or a link to book a demo.

Use It In Paid Ad Campaigns

Animated explainer videos perform exceptionally well in paid advertising campaigns. Their ability to quickly capture attention makes them ideal for social media ads, display ads, and pre-roll placements on platforms like YouTube.

Keep in mind that ads should be short and punchy. If your explainer video is longer than 30 seconds, consider editing it into shorter teaser cuts to boost performance in paid channels.

Embed It In Email Campaigns

Video can increase email engagement dramatically. Adding an animated explainer video (or even a static thumbnail with a play button that links to your video) can boost click-through rates and reduce unsubscribe rates.

For maximum impact, place the video near the top of the email and pair it with a short, benefit-driven headline.

Share It On Social Media

Social platforms reward engaging content, and an animated explainer video is perfect for sparking conversation. Post it natively on platforms where your audience is most active — for example, LinkedIn for B2B campaigns, Instagram and TikTok for consumer audiences.

Add relevant hashtags, tag your company, and include a short caption that reinforces your main value proposition. If you have multiple versions of your video, experiment with different cuts and headlines to see what performs best.

Optimizing Your Animated Explainer Video For SEO

Search engine optimization isn’t just for written content — videos can be powerful SEO assets too. With the right optimization steps, your animated explainer video can bring in organic traffic from search engines and video platforms alike.

Add A Keyword-Optimized Title & Description

Use your primary keyword in your video’s title, description, and tags. Write a clear, benefit-driven description that tells viewers what they’ll learn and why they should watch.

Include Transcripts & Closed Captions

Adding transcripts or captions improves accessibility and helps search engines better understand your content. This can boost your ranking in both web and video search results.

Create A Dedicated Landing Page

Instead of just embedding your video anywhere, build a dedicated landing page optimized for your keyword. Include supporting copy, screenshots, FAQs, and links to related resources. This gives search engines more content to index — and it gives visitors a reason to stick around.

Use Schema Markup

Adding video schema markup to your landing page increases your chances of getting a rich snippet in search results. That means your animated explainer video could show up with a thumbnail preview, boosting your click-through rate.

Measuring The Success Of Your Animated Explainer Video

An effective animated explainer video should drive real results — not just views. To optimize your investment, it’s important to track key performance metrics that show how your video is performing across channels.

Key Metrics To Watch

• View Count: A simple but useful indicator of how many people are seeing your content.
• Engagement Rate: How long are people watching before they drop off? If most viewers don’t make it past the first 10 seconds, consider tightening your opening hook.
• Click-Through Rate (CTR): If your video includes a CTA, track how many viewers take action afterward.
• Conversion Rate: The ultimate measure of impact — how many viewers turn into leads, signups, or customers.
• Share Rate: Social shares indicate your message is resonating with your audience.

A/B Testing Your Explainer Video

If your animated explainer video isn’t performing as well as expected, don’t scrap it — experiment. Try different versions of your thumbnail, title, opening animation, or CTA. Small adjustments can significantly increase engagement and conversions.

Tips For Creating A High-Impact Animated Explainer Video

Even with a solid script and great animation, some videos convert better than others. That’s often because they follow proven best practices during production.

Start With A Strong Hook

The first 5–10 seconds of your animated explainer video are critical. If viewers aren’t intrigued immediately, they’ll scroll away. Start with a bold statement, a surprising fact, or a relatable problem to grab attention fast.

Keep It Focused

Avoid cramming too much information into your explainer video. Focus on one clear message — the single biggest thing you want your audience to remember. Supporting details can be shared through follow-up videos, landing pages, or nurturing campaigns.

Show, Don’t Just Tell

The power of animation lies in visual storytelling. Use visuals to simplify complex ideas, illustrate processes, and highlight benefits. Every movement on screen should support your message.

End With A Clear Call To Action

Your animated explainer video should leave viewers with a clear next step. Whether it’s signing up for a free trial, scheduling a demo, or downloading a guide — make your CTA obvious and easy to act on.

Repurposing Your Animated Explainer Video Content

One of the best things about producing an animated explainer video is its versatility. With a few smart edits, you can turn a single asset into multiple marketing tools.

• Short Social Clips: Trim key sections into 10–15 second clips for ads or posts.
• GIFs: Convert key scenes into animated GIFs for email campaigns or social media.
• Presentation Assets: Use your animated graphics in sales decks, webinars, and live demos.
• Blog Content: Turn your script and visuals into a supporting blog post for additional SEO value.
• Training Materials: If your video educates, repurpose it for internal training or customer onboarding.

This multiplies the value of your original investment and ensures your message is reinforced across multiple touchpoints.

Why Animated Explainer Videos Work So Well

There’s a reason businesses continue to invest in animated explainer videos year after year — they’re uniquely effective at breaking down complex topics and building trust.

• They simplify complexity: Animation allows you to visualize abstract concepts in a way that’s easy to understand.
• They hold attention: Motion, color, and storytelling keep people watching longer.
• They build brand personality: A custom animation style lets your company stand out.
• They’re cost-effective over time: A well-made animated video can stay relevant for years with minimal updates.
• They’re easy to localize: You can swap out voiceovers or captions to target different markets without reshooting.

Choosing The Right Style For Your Animated Explainer Video

The visual style you choose can dramatically affect how your message lands. Here are a few popular styles to consider:

• Whiteboard Animation: Ideal for educational content and step-by-step explanations.
• 2D Character Animation: Great for storytelling and brand personality.
• Motion Graphics: Perfect for modern, professional-looking explainer videos.
• 3D Animation: Excellent for product demos or immersive storytelling.
• Hybrid Styles: Mixing illustration, photos, or live-action elements with animation can create unique results.

When selecting a style, think about your target audience, your budget, and the tone of your brand.

Final Thoughts: Getting The Most From Your Animated Explainer Video

A well-crafted animated explainer video isn’t just another piece of marketing content — it’s a powerful storytelling tool. When used strategically, it can increase brand awareness, educate customers, and drive measurable growth.

To maximize results:

• Invest time upfront in your script and storyboard.
• Choose a style that aligns with your message.
• Distribute your video across multiple channels.
• Optimize it for search and conversions.
• Track performance and iterate for improvement.

Whether you’re launching a new product, clarifying your service, or simplifying a complex idea, an animated explainer video can help you communicate your message clearly and effectively — and leave a lasting impression.

Still have questions about animated explainer videos?

Do you have a question about animated explainer videos that wasn’t answered in this FAQ? Use this form to contact us with your question. We’ll send you a response via email and post the question + answer to this FAQ.

Why Hire Video Igniter To Make Your Custom Animated Explainer Video?

World class animation and design talent at prices startups can afford.

We can make any kind of 2D or 3D animated video you can imagine. Check out our portfolio!

+20 reasons companies love hiring us to create animated videos.

Animated Explainer Video Demo Reel

 

Looking For An Animated Explainer Video Company In The U.S.A.?

Video Igniter is headquartered in Seattle, Washington.

Custom Explainer Video Production Success Stories And Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

How To Hire Video Igniter: The Animated Explainer Video Production Company

Get a quote for us to create your animated explainer video.

Schedule a call to discuss your video project with our team.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated explainer video.

Video Igniter’s Animated Explainer Video

The animated video production process is broken into 6 stages: Scriptwriting, Storyboarding, Recording VoiceOvers, Creating Illustrations, Sound Design and Animating your video. Each of them requires a different type of review process to ensure you are happy with what we create for you before we proceed further with the animated video production process. In this article we teach you how to review your animated video and project assets so that you can provide feedback on the relevant details that will move production forward and ensure we create the custom animated video you are aiming to produce.

Examples of Videos You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, or schedule a call with our production team or request access to our new pricing page.

How to review the script for an animated video

When you receive the first draft of your script is ready to review, your goal is to make sure it includes all of your main talking points and ensure that those talking points are communicated in a way that resonates with your target audience. After you’ve reviewed the script, we recommend annotating the document with your feedback using short concise language so that your instructions are clear and unambiguous.

If your project is a Simple Animation or a Standard Animation project, your project includes unlimited revisions which means we will continue to revise your script until you love it.

Budget & Time Saving Tip #1:

Want to save time and money on production and create the script yourself? Download our free scriptwriting template and guides.

 

How to review the storyboard for an animated video

After your script is approved, we will develop the storyboard for your animated video. The storyboard is like the blueprint for your animated video. It tells the animators and designers what to create. Each page of your storyboard includes:

• A sentence from your script
• A rough visual mockup of the scene
• A list of assets that are needed to create the scene
• Instructions so the animators know how they are supposed to make things move

When it’s your turn to supply feedback, you want to focus on the visuals that are being described for each scene. Are the details accurate? Do they make it easy for the viewer to understand what is being communicated? These are the kinds of things to focus on when reviewing and requesting edits for your storyboard.

What about the visuals? The visuals in your storyboard are not considered official art. They’re usually mockups made of clip art, icons or hand drawn sketches. In either case, the purpose isn’t to show what the scene is going to actually look like. The point is to just create a rough mockup to help make it easier to picture what is happening in a particular scene. If there are specific details that need to be included, ask your production team to include those details in the notes, even if they aren’t specified in the visual mockup.

Budget & Time Saving Tip #2:

You can save hundreds or thousands of dollars and 1-2 weeks of production time if you create the storyboard for your animated video yourself. Get our free storyboard creation PDF template here and read our storyboard creation guide to build the best storyboard for an animated video.

How to review the voiceover for an animated video

VoiceOver reviews happen in two phases.

Phase 1 is to review the voiceover auditions. Our team will identify a handful of voiceover artists and hire them to record a sample from your script. We will send you the auditions and give you a chance to listen to them to feel which one conveys the right tone and energy for your animated video. If you love one of the VO artists, we’ll proceed to phase 2. Otherwise, we’ll order up some new voiceover auditions for you to review until we find one you love.

Phase 2 is where we hire the voiceover artist and work with them to record the full script with the proper pacing, energy and pronunciation. We will send you the full recording to review. When you review the voiceover you want to listen for the following things:

– Did they pronounce everything correctly?
– Does their tone/energy/pacing feel right?
– Do pauses happen at the right moment?
– Are there any unintended background noises or ‘mouth sounds’ from the VO artist speaking too closely to the mic?

Collect all your feedback and organize it in chronological order like this:

0:03: VO sounds too loud when they say the company name; dial it down a little.

0:10: Feels like there should be a pause here

1:22-1:35: Sounds like there’s some unintended background noise during this part.

After you send us your feedback, we will work with the VO artist to have them rerecord those parts of the script. You will get another opportunity to review the updated voiceover and request revisions if necessary.

Budget & Time Saving Tip #3:

You can record the voiceover for your animated video and save $60-$300+ on your video production budget. Best part is, you don’t even need to buy any fancy equipment or software. Check out 1:31 on this episode of The Video Igniter Show.

How to review the soundtrack for an animated video

The right soundtrack can enhance the emotional component of your animated video. Sounds are used to draw people into your world.

The wrong sounds and soundtrack will be distracting and clash with the presentation of your video.

Our team will select a handful of soundtrack options for you to review. Give them a listen and let us know if one of them stands out or if they don’t seem like they fit the energy you’re trying to present in your video.

What if there’s a few soundtracks you like but can’t settle on which one is the best for your animated video? In that case, we recommend waiting until the first draft of your animated is ready to review. Then, you can listen to the soundtrack options on low volume while watching your animated video. This enables you to listen to the voiceover and soundtrack while watching the visuals so you can see and feel which soundtrack option fits best within the context of your video.

For more tips about how to pick the right soundtrack for your animated video, check out this video.

How to review the concept art & illustrations for an animated video

Creating the art for your custom animated video is one of the longest phases of the animated video production workflow.

Illustration Review Phase 1

The first part of this stage of production is creating and refining the concept art. Our our art director will review your brand guidelines, style references and storyboard. Then, they will take a key scene from your storyboard and design a custom illustration for that scene using one or more unique visual styles.

This concept art is going to set the visual style for the entire video so it’s very important that you love the style before you approve it – because we then use the approved concept art as the visual reference for all the art that needs to be created for your animated video.

If you love one of the concepts as-is, great! We’ll start creating all the art and give you a chance to review it and request edits before we move forward with production. We’re happy to revise and refine the selected style before creating all the illustrations.

Suppose you like aspects from multiple pieces of concept art. Let us know what those are and we will combine the best of both worlds into a new piece of concept art. Our team will work with you to refine the visual until you love it.

But what happens if you aren’t thrilled with any of the visual concepts? That’s ok! Just let us know why and what you want to see instead. Our team will take your notes and use it to develop some brand new concept art. We will continue to work with you to design and refine the visual style until you are thrilled with it. Then, we’ll create all the art for your animated video.

Illustration Review Phase 2

Now we can move on to the second phase of creating the illustrations. After the style frame is approved and all the illustrations are created for your video, it’s time to give them a detailed review. Make sure all the visual details are accurate and that there are no mistakes (i.e. maybe a character is missing a finger or one of the layers of one of the images is overlapping something the wrong way).

At this stage of production, when you are reviewing the illustrations, your goal is to help refine the details. This is not the time to make significant changes. Asking the illustrator to change the blue car to a red car is a fair change. Asking the illustrator to change the car into an airplane is a much bigger change. Think about it… not only does the vehicle need to change, but the scenes need an update, the voiceover may need a change and the storyboard instructions may need some updates as well.

As long as your revision requests don’t contradict something that was previously specified in your storyboard, we will continue to help you revise and refine the details of your illustrations until you are satisfied. If you request edits outside the scope of what has been approved, your project manager will discuss what is needed to make your requests possible.

We recommend providing feedback in a format like this:

Slide 1: Make the logo 50% larger

Slide 4: Can we show a blue phone instead of a red phone?

Slides 10-13: The car is on the wrong side of the road in these slides.

How to review your custom animated video

When the first draft of your animated video is ready, we recommend reviewing it with your internal teams and members of your target audience (if possible). Collect everyone’s feedback and send it to us to create the final draft.

At this stage in the production process, the visuals and voiceover should already be locked in. Now, it’s more about approving the timing, pacing and movement of the elements on screen. Ensure everything is displayed properly throughout the video. While it is possible to make more substantial edits at this phase of production, it’s possible that revision requests may result in an increased production cost. It depends whether the requests are within the scope of the work that was already approved or if something radically new is being requested. If your team wants to change a sentence in the video, that might require that we hire the voiceover artist again, design new illustrations, and animate the new sequence. Our production team will contact you if your requested edits require a budget increase.

When you prepare your edits, it makes sense to organize them in chronological order and to write with clear, concise language so that the animators aren’t ambiguous about the edits that you are requesting. Example edits look like this:

0:10: It looks like the character’s hand is moving the wrong way.

0:15-0:20: Please speed up the logo appearance so that it finishes animating into view before 0:17 – that way the logo can sit on screen for 3 seconds.

Deep Dive: How To Create An Animated Video.

Why Reviewing Your Animated Video Thoroughly Matters

Learning how to review your animated video effectively can make the difference between a polished final product and one that misses the mark. The review process is not just about spotting errors — it’s about ensuring clarity, accuracy, and emotional impact. Every stage of production builds on the previous one, which means catching problems early prevents expensive or time-consuming fixes later.

Here are a few key reasons why reviewing your animated video carefully is essential:

• Maintaining message clarity: Making sure your message is communicated clearly and concisely helps your target audience stay engaged.
• Ensuring brand consistency: Colors, logos, typography, tone, and visual style should align with your brand identity throughout the video.
• Saving time and budget: Identifying misalignments in early stages (like script or storyboard) avoids costly rework later in the animation stage.
• Improving viewer experience: A smooth, cohesive, well-paced animated video feels professional and trustworthy — critical for marketing and educational content.

How to Prepare for Each Review Stage

Before jumping into revisions, set yourself up for success with a structured review process. Whether you’re working with an animation studio or managing production in-house, a few preparatory steps make the process faster and clearer:

1. Centralize feedback: Use a single document or review platform to collect notes from all stakeholders. This helps avoid conflicting feedback.
2. Define review goals: Each phase of the animation production has different objectives. For example, script review focuses on messaging, while illustration review focuses on accuracy and style.
3. Assign clear roles: Decide who on your team is responsible for creative feedback vs. brand compliance vs. technical sign-off.
4. Review in context: Whenever possible, view storyboards, voiceovers, or animation drafts in sequence, not as isolated pieces. This gives you a better sense of flow.
5. Keep a feedback deadline: Establish firm review timelines to keep production on schedule and avoid bottlenecks.

Common Mistakes to Avoid When Reviewing Your Animated Video

Even experienced teams can run into issues during the review process. Avoid these common pitfalls to keep production efficient and smooth:

• Leaving feedback vague: Instead of saying “make it pop,” specify what exactly should be changed (e.g., “increase brightness of background” or “add motion to logo on beat”).
• Making major changes too late: Changing the script or visual direction during final animation often requires multiple elements to be redone.
• Skipping stakeholder alignment: If one team member approves an asset but another objects later, it can derail timelines.
• Focusing on personal preference: Always review based on objectives and target audience, not just individual taste.
• Ignoring pacing and emotional flow: A technically perfect animation can still feel flat if timing and emotion are off. Watch the entire video with sound to ensure the right mood and energy.

How to Review an Animated Video Frame by Frame

When the first draft of your animated video is delivered, don’t just watch it once. Here’s a step-by-step method to make sure nothing slips through the cracks:

1. First viewing — holistic impression: Watch the full video without taking notes. Pay attention to the tone, pacing, and emotional flow. Does it communicate your message clearly?
2. Second viewing — detailed analysis: Watch again and pause frequently. Take time-stamped notes for anything that needs to be adjusted.
3. Third viewing — brand alignment: Check colors, logos, fonts, and character designs against your brand guidelines.
4. Fourth viewing — technical quality: Look for glitches like inconsistent frame rates, audio sync issues, or awkward transitions.
5. Fifth viewing — sound check: Listen carefully to the voiceover, soundtrack, and sound effects together to make sure they blend seamlessly.

Pro tip: Slow down playback speed to catch subtle issues in animation timing or transitions that might not be noticeable at normal speed.

Creating an Effective Feedback Document

To give your animation team clear and actionable notes, structure your feedback like this:

• Timestamp: Indicate the exact point in the video (e.g., 0:42–0:46).
• Description of issue: Be concise and objective (“The text animation is too fast to read”).
• Desired change: Clearly specify what you want (“Slow down text animation by 1 second”).
• Priority: Mark if the note is critical or optional.

This structure helps the production team prioritize and execute revisions efficiently.

How to Review Animation Timing, Transitions & Motion

Animation isn’t just about beautiful visuals — it’s also about how things move. When reviewing the animation stage of your project:

• Check pacing: Does the movement of each scene match the voiceover and soundtrack? If it’s too fast, viewers may miss key information; too slow, and attention may drop.
• Watch transitions: Make sure scene changes feel smooth and intentional. Hard cuts can be jarring unless they serve a creative purpose.
• Review easing & anticipation: Elements should accelerate and decelerate naturally. Sudden movements can feel robotic or rushed.
• Character motion: If your video features characters, watch for natural body language, lip sync accuracy, and consistency between scenes.

How to Review Sound Design & Final Mix

When learning how to review your animated video, sound is often the most overlooked element — but it’s one of the most powerful tools to set mood and pacing. Here’s what to listen for:

• Voiceover clarity: Ensure the voice is clear, evenly leveled, and synchronized with on-screen actions.
• Soundtrack balance: The music should complement, not overpower, the voiceover.
• SFX timing: Sound effects should match actions precisely (e.g., clicks, swishes, whooshes).
• Audio consistency: Check volume levels across the entire video. Avoid spikes or sudden drops.
• Emotional tone: Make sure the audio choices support the intended emotion of each scene.

Tip: Try listening to the video without visuals once. This helps identify audio inconsistencies that might be masked by visuals.

How to Collaborate with Your Animation Team During Reviews

The review process works best when it’s a collaborative conversation, not just a list of demands. Here are a few ways to collaborate effectively:

• Acknowledge what’s working well: Positive reinforcement helps the creative team understand what to keep.
• Ask questions, don’t just make demands: For example, “Would it be possible to slow this scene slightly?” opens up creative solutions.
• Batch your feedback: Instead of sending dozens of scattered emails, compile everything into one document or comment thread.
• Use video annotation tools: These can make feedback clearer than written notes alone.
• Stay aligned on priorities: Not every note needs to be implemented if it doesn’t serve the core objective.

Final Review Checklist Before Approval

Here’s a quick checklist to use during the final review phase of your animated video:

✅ Script and voiceover are perfectly synchronized
✅ All brand elements are accurate and consistent
✅ Pacing and timing support message clarity
✅ Sound effects and music enhance, not distract
✅ All transitions are smooth and intentional
✅ Visuals are polished with no rendering glitches
✅ No spelling or grammar errors in on-screen text
✅ Captions or subtitles (if included) are properly timed
✅ Stakeholders have signed off on each stage
✅ Final export settings match your distribution platform (resolution, aspect ratio, file type)

If your animated video passes this checklist, it’s ready to publish confidently.

Why a Smooth Review Process Strengthens Your Final Video

The smoother your review process, the faster your team can move through production and deliver a professional, effective video. By knowing how to review your animated video strategically, you minimize revisions, reduce costs, and end up with a final product that captures attention and converts.

This structured approach works whether you’re producing short social media videos, explainer animations, educational content, or full-scale commercial campaigns. It gives your animation team clarity and allows creative energy to go into making the video great — not redoing preventable mistakes.

What is the Video Igniter animated video creation platform?

Video Igniter offers animated video production services online. We modernized the experience of creating a custom animated video to help you save on your production costs and create high quality custom animated content faster. Video Igniter streamlines the complex process of making a custom animated video and does 99% of the work for you. All you need to do is tell us what you want us to create and review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right video animator for the job. We handle all the technical and creative aspects of production including helping you develop your video script and storyboard (if you haven’t already created them yourself).

Hire Video Igniter To Create Your Animated Video

– World class design talent at prices small businesses can afford.

– You can use Video Igniter to outsource the production of any kind of 2D or 3D animated video you can imagine.

– Check out our portfolio!

– +20 reasons companies love outsourcing their animated video projects to Video Igniter.

Animated Video Demo Reel

 

Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

Get in touch

Get a quote for your animated video project.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Schedule a call to discuss how Video Igniter’s animated video service can help you create custom animated videos.

 

 

Linkedin’s (former) Sr. Manager of Content Marketing Jason Miller explains why it’s important to make beautiful, visually engaging marketing content. If you want to grow your business, it’s time to invest in great designers to create custom images, infographics, animated videos, memes, slide decks and more! Video Igniter distilled Jason’s wisdom into a short animated video below.

If you have a question about visual content marketing that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

 

 

 

Animated Video Transcript:

 

1). Introduction – why does visual content matter?

 

We are all visual thinkers.

75% of the sensory neurons in our brains process visual information.

 

2). What is changing in the world of content marketing?

The rise of visual content marketing is forcing marketers everywhere to reevaluate their approach to content marketing.

No longer can a marketer rely solely on white papers and blog posts to get their message to prospective buyers and customers.

The visual is the new headline.

And it’s vital to include a compelling visual element across all marketing campaigns.

 

Doing so will help to differentiate your content from the masses, while giving your customers and prospects a quick snapshot of the main points and drawing them in to the bigger conversation.

 

 

3). Wondering how you can create visual content for your marketing?

How do I create visual content, you ask?

The best way is to reimagine the content you already have into a visual format, such as an infographic or slide share deck.

 

 

4). How does visual content improve your marketing?

Visual language helps with:
– Decision Making
– Persuasion
– Retaining information longer

 

In this fast paced attention economy, visual content wins!

End of video transcript.

5). Why are animated videos a great form of visual marketing content?

Animated videos are one of the best forms of visual content today. You can create visuals to show anything you want. This can be used to educate people about things that are difficult to understand. It can also be used to tell wild, crazy and memorable stories to help people understand and remember what your product or service does. Everything in the “Visual Language” diagram above holds true for animated content. Animated videos aid in decision making, they’re more persuasive than text alone and they leave a longer lasting impression in your target customer’s mind.

For a deep dive on the benefits of using animated videos to improve your digital marketing, check out this companion article:

https://videoigniter.com/digital-marketing-animated-video/

6). How to create animated video content

– Learn how to make a 2D animated video.

– How do you get a 3D animated video made?

– Looking for a DIY option? Check out cheap ways to make animated videos.

– How much does animation cost?

– How long does it take to make an animated explainer video?

What Is Visual Content Marketing?

Visual content marketing is the strategic use of visual assets—like images, infographics, videos, memes, GIFs, slide decks, and data visualizations—to communicate your brand’s message, engage your audience, and drive business results. In today’s digital-first world, where attention spans are shorter than ever, visual content stands out and conveys information faster than text alone.

Consumers are bombarded with content every day. Visual content not only helps cut through the noise but also makes information more digestible, memorable, and shareable. According to HubSpot, content with relevant images gets 94% more views than content without.

Why Visual Content Marketing Works

There’s a reason why visual content marketing has become a staple in modern digital strategy:

• Increased Engagement: Visuals are more likely to be shared, liked, and commented on. Platforms like Instagram, TikTok, Pinterest, and YouTube exist solely for visual content.
• Faster Processing: The human brain processes visuals 60,000 times faster than text, allowing viewers to absorb your message instantly.
• Improved Retention: People retain 65% of visual information three days later, compared to only 10% when reading text alone.
• Stronger Brand Recall: Consistent use of brand colors, typography, and design in visual content helps reinforce brand identity.
• Boosted Conversions: Landing pages with visuals or explainer videos can increase conversion rates by over 80%, according to Unbounce.

Visual Content Marketing Strategies That Work

 

If you’re ready to level up your visual content marketing, consider using these strategies:

1. Create a Visual Content Calendar

Plan your visual content just like you plan your blog or social media calendar. Identify what visuals are needed for upcoming campaigns, blog posts, product launches, and seasonal promotions.

2. Repurpose Existing Content

Convert blog posts into infographics. Turn webinars into short animated videos. Repackage customer testimonials into quote cards. Repurposing saves time and gets more mileage out of your content.

3. Use Storytelling in Visuals

Don’t just post random visuals. Tell a story—use characters, scenarios, and emotion to convey your message. Animated videos excel at this by letting you control every frame to align with your message.

4. Incorporate Branded Elements

Your visuals should feel like they’re coming from your brand. Use your brand colors, logo, fonts, and tone consistently across all visual content to strengthen recognition.

5. Prioritize Mobile-Friendly Formats

Over 80% of social media usage happens on mobile. Make sure your visuals are legible and optimized for small screens—especially for vertical videos and square posts.

Popular Types of Visual Content for Marketing

There are many formats you can use in your visual content marketing efforts:

• Infographics: Great for summarizing data-heavy blog posts or industry research.
• Explainer Videos: Short, engaging videos that introduce your product or service.
• Slide Decks: Useful for B2B audiences on platforms like LinkedIn or SlideShare.
• Memes and GIFs: Good for humanizing your brand and boosting engagement.
• Custom Illustrations: Adds a unique, branded feel to your website and social media.

Pro Tip: Animated explainer videos are particularly effective because they combine movement, storytelling, and sound to deliver complex information in a simple, memorable way.

Visual Content Marketing Trends to Watch

To stay competitive, here are the latest trends in visual content marketing worth paying attention to:

• Short-Form Video Dominance: TikTok, Reels, and YouTube Shorts are leading the charge. Marketers are using short-form videos to grab attention and funnel viewers into longer content.
• AI-Generated Visuals: Tools like DALL·E and MidJourney are enabling marketers to create custom visuals at scale.
• Interactive Visuals: Quizzes, clickable infographics, and shoppable videos are driving deeper user engagement.
• Augmented Reality (AR): Brands are leveraging AR filters and experiences on social media for immersive marketing.

SEO Tips for Visual Content Marketing

Visual content can boost your SEO rankings—if optimized properly. Here’s how:

• Use Descriptive File Names: Rename image files with keywords (e.g., visual-content-marketing-infographic.png).
• Add Alt Text: Describe each image with relevant alt tags to help search engines understand the content.
• Compress Images: Ensure fast load times by reducing file sizes without compromising quality.
• Create Video Transcripts: Just like in this post, adding a transcript helps Google index your video content.
• Embed Videos from YouTube: It helps drive more traffic, increases time on site, and can improve bounce rates.

FAQs About Visual Content Marketing

What industries benefit from visual content marketing?

All industries can benefit—from tech and finance to fashion, healthcare, and education. If your audience uses the internet (hint: they do), they’re more likely to engage with visuals over plain text.

How often should I publish visual content?

Consistency is key. Depending on your resources, aim for at least one visual content piece per week—whether it’s an infographic, a short video, or a custom social media graphic.

Do I need to hire a designer for visual content marketing?

Not always. While a professional designer will elevate your brand, many tools like Canva, Adobe Express, and Lumen5 make it easy to create visual content yourself. But for high-impact content like animated videos or branded motion graphics, hiring a studio like Video Igniter is a smart investment.

Visual Content Marketing Resources

These popular visual content resources are recommended for your video production journey:

How to create animation videos for marketing?

How to create a video animation?

Video Marketing 101

How to create high-performing animated video content?

Hire Video Igniter to Create An Animated Video

World class design talent at prices startups can afford.

We can make any kind of 2D or 3D animated video content you can imagine.

+20 reasons companies love hiring us to create animated videos.

Demo Reel: 

 

Visual Marketing Content Success Stories & Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch about making an animated video to support your visual content marketing efforts

Schedule a call to discuss your content marketing goals.

Get a quote for your animated visual content.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your visual content.

 

What is Video Igniter?