So, you finally made an explainer video for your business. But now you’re wondering how you can use it. This article teaches 7 ways you can use your animated explainer video to grow your business.

Examples of Business Explainer Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animation for you. Check out our animation portfolio here.

Request access to our demo reels and price sheet here. Contact us or schedule a call to start making your video.

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1). Embed Your Business Explainer Video On Your Website

The first thing you’ll want to do when you finish creating an explainer video is add it to your website. Don’t just put on your homepage – put it everywhere it makes sense to add the animation on your website!

The benefits of putting these videos everywhere are twofold. Firstly (and most obviously), it makes sure potential customers get exposed to your brand as often as possible. Secondly—and more importantly—it ensures viewers spend longer on each page than they would otherwise do without a video present. This means there’s more time for them to notice all the details about what your company does and why they should buy from you.

Businesses use explainer videos because it helps potential customers learn about they offer, quickly. Embedding your business’s explainer video on your website can increase the conversion rate of your landing pages and sales pages.

Deep Dive: Learn more about explainer video production and what to expect during the production process.

2). Share Your Business’s Explainer Video On Social Media

Next, you’ll want to share your business’s explainer video on social media.  This helps get the word out about what you’re offering and who you are as a business. It also allows people to easily find more information about your brand later on.

Share your animated business explainer video on social media

To get the right eyeballs on your video, share your business’s explainer video on the channels that are most relevant for your audience. Don’t forget to tag friends in the comments section of each post so that they can see it too!  Sharing content directly from a personal account can help build trust with new prospects while sharing from a brand-specific account will help keep track of readership stats so you know what kind of content resonates best with your readership demographics

You shouldn’t just post your business’s explainer video once and be done with it—share it multiple times over several days/weeks in order to reach different audiences during different times of day!

3). Send It Via Email

The best way to get feedback is by sending an email out to coworkers and clients who already know you. Email is a great way to get your explainer video in front of these people because it allows for quick and easy sharing (and it converts really well).

Send your animated business explainer video to leads and prospects via email

You can also send a link to a landing page with your video on it to new leads and prospects.

4). Leverage Your Video In Meetings And Sales Pitches

Now that you have a great animated explainer video, it’s time to leverage it in your sales and marketing efforts. Use it as an ice breaker at events, meetings, or networking events. You can even use it as a sales pitch when a prospect is hesitant about committing resources to your project.

If you’re planning on making an in-person presentation about your product or service, consider incorporating the animated explainer video into this presentation by playing parts of it at key points throughout to keep audience members engaged with what’s being said on stage.

If you’re going to be doing any webinars or live webcasts, then consider using the animated explainer video as part of the digital materials available for people who are going through registration and viewing options. This way they’ll see something familiar right off the bat—and feel more comfortable continuing with registration because they’ll know more about the what they’re getting into.

5). Optimize Your Video For Each Platform

Make sure that the content of your explainer video matches the platform where it will be hosted. For example, an explainer video about a fitness app should probably be posted on Instagram or YouTube (since those are both platforms with lots of physically active users), but not Linkedin (which is more for business updates and networking).

You should also consider the aspect ratio and length of your business explainer video before posting it to various platforms. Some platforms reward vertical videos or square videos over the traditional 1920×1080 horizontal format of most videos. Additionally, some platforms are better suited for shorter content. If your animated explainer video is more than a few minutes long, consider breaking it up into shorter chapters for social media.

The other thing to think about when posting your animated explainer videos is how they fit into the overall online ecosystem in which they exist. If people are looking specifically for animated explainers on YouTube or Vimeo, they may be less likely to watch it if they find your video on Facebook or Twitter because those platforms don’t contain primarily animation-related content like YouTube and Vimeo do.

6). Introduce A CTA At The End Of Your Explainer Video

The content of your business explainer video should encourage the viewer to take action when you present a call to action to them at the end of the video.  A CTA can be as simple as a link directing people back to your website or blog post, or if you have a phone number listed on the screen at the end of your explainer video, use that number. You may also consider offering discounts or coupons for customers who call in response to viewing your explainer video—this will help build goodwill with new customers while increasing brand exposure in general.

When you post your business explainer video on social media, be sure to include the call to action within the creative itself (like “click here” or “Learn more”). This will allow viewers who like what they see to easily contact someone at the company without having to go through any extra steps.

Finally, one of the most effective ways that businesses have used explainer videos has been by inviting viewers away from YouTube and onto their own websites or landing pages where they can sign up for free trials and further engage with your business. Include links in your videos and video description that can guide people towards your homepage and landing pages.

7). A/B Test To Improve Video’s Conversion Rate

You’re likely aware that it can be difficult to gauge the effectiveness of your video. You know that people are watching it, but do they understand what you want them to take away from it? Has your explainer video helped convert visitors into customers?

Use animated business explainer videos to convert more leads into customers

Are you getting lots of clicks and views, but no conversions? You may want to change up the content or style. Are you not getting any clicks at all? You may want to rework your messaging or optimize your video (more on that later). Do people tell you they really like it, but nothing happens after they watch it? Maybe you need to repeat your call-to-action more often throughout the video, or use different types of CTAs.

Split your animated business explainer video to improve its conversion rate.

By collecting data on your video’s viewership stats, you can identify places in the video where viewership drops off. Once you’ve identified these spots, you can work with your video producer to improve them.

It’s also possible to A/B test your animated explainer video to improve its effectiveness. Check out the companion article below to learn more about how you can get more people to click play on your video, get more people to watch your video til the end, and get more people to take action when they arrive at the CTA at the end of your video.

8. Integrating Business Explainer Videos with SEO

Explainer videos are a powerful tool not only for engaging audiences but also for improving your website’s search engine optimization (SEO). When you embed an explainer video on your site, you encourage visitors to spend more time on your page, which can lead to a lower bounce rate—a key factor in SEO rankings.

Additionally, videos can appear in search engine results pages (SERPs), making it easier for potential customers to discover your business. To fully optimize an explainer video for SEO, it’s crucial to pay attention to your video’s metadata. Ensure the video title is descriptive, relevant, and contains key search terms. Write a detailed video description, incorporating target keywords while also providing a clear summary of what the video covers. Don’t forget to add tags that relate to the content and target audience.

By strategically optimizing video content, you can improve visibility on platforms like YouTube and Google, driving more organic traffic to your site.

9. Creating a Series of Business Explainer Videos

While a single explainer video can be effective, a series of videos can offer even more value to your audience. Creating an animated video series allows you to delve deeper into different aspects of your business, product, or service. For example, you could produce a series that explains various features of your product, with each video focusing on a different benefit or use case. Another approach is creating a “how-to” series that educates viewers on using your product in various contexts.

Customer testimonials or success stories can also be showcased in a series, building trust and credibility over time. A series of explainer videos not only keeps your content fresh and engaging, but it also helps build a narrative and fosters stronger connections with your audience. Plus, viewers are more likely to return to your website for the next installment, increasing your site’s engagement and retention rates.

10. Interactive Elements in Business Explainer Videos

Incorporating interactive elements into your explainer videos can significantly enhance user engagement and create a more personalized experience. Interactive videos enable viewers to click on certain elements within the video to learn more, navigate to another page, or make a purchase directly from the video. For instance, you could embed a clickable calls-to-action (CTAs) that lead to product pages or a contact form.

Interactive videos can also feature quizzes, surveys, or decision-making paths, making the content more dynamic and tailored to the viewer’s interests. This is especially valuable for businesses that sell complex products or services, as it helps guide potential customers through the decision-making process. When done correctly, interactive videos can boost conversion rates and encourage further interaction with your brand, all while keeping your audience engaged in a fun and informative way.

11. Leveraging Explainer Videos for Customer Support

Explainer videos can play a crucial role in customer support, helping users quickly understand how to use your product or resolve common issues without having to contact customer service. By creating a library of short, focused animated customer support videos that address frequently asked questions or common troubleshooting issues, you can provide your customers with self-service options. This reduces the burden on your support team and allows customers to find solutions at their own convenience.

Video tutorials, step-by-step guides, and how-to demonstrations can significantly improve the customer experience, especially for complex products that require more detailed instructions. Additionally, embedding these videos in support sections of your website or app makes it easy for customers to access the information they need. By proactively addressing customer concerns with explainer videos, you enhance satisfaction and minimize frustration.

12. Video Analytics and Metrics

Understanding how your explainer videos perform is key to refining your video marketing strategy. Video analytics provide valuable insights into how viewers interact with your content, including metrics such as views, engagement rate, watch time, and conversion rates. These insights allow you to gauge the effectiveness of your videos and identify areas for improvement. For example, if you notice that viewers are dropping off at a specific point in the video, this could indicate that the content is too long or not engaging enough. On the other hand, high engagement rates and increased conversions signal that the video is resonating with your audience.

Tracking these metrics over time enables you to adjust your approach, experiment with different formats, or even A/B test elements like CTAs, pacing, and length. With proper video analytics, you can ensure that each explainer video contributes to your business’s goals and continuously optimize your content for better results.

13. Video Personalization

Personalizing explainer videos can create a more tailored experience for each viewer, increasing the likelihood of engagement and conversion. By leveraging data like user demographics, browsing history, or location, businesses can produce videos that speak directly to individual interests and needs.

For example, an e-commerce brand could create personalized product demos based on a customer’s previous purchases or browsing behavior. Dynamic video tools enable you to change content like the product featured in the video or even the narrator’s name depending on the viewer’s preferences. Personalized videos feel more relevant and can help your brand stand out in a crowded market. Not only does this enhance the viewer’s experience, but it also helps build stronger connections with customers, leading to higher retention rates and increased sales. Personalizing your explainer videos offers a way to create deeper, more meaningful interactions with your audience.

Thanks for reading our tips on how to get the most out of the animated video for your business. Let us know in the comments how you make the most of your business’s animated explainer video!

Don’t forget – check out our animated video portfolio to see our latest and greatest creations.

Interested in learning about pricing for your video? Request access to our pricing page here.

Business Explainer Video Production Resources

These popular explainer video resources are recommended for people looking into creating an explainer video for their business:

How long does it take to make an animated explainer video?

See examples of explainer video scripts and the videos they turned into.

What explainer video services does Video Igniter provide?

What is Video Igniter Animation?

Video Igniter is an animated explainer video company that creates custom 2D and 3D animated videos. Watch our video below to learn more and contact us to start making your explainer video.

These days, most content comes in video format, and competition for attention is increasing at a consistent pace. While there are several different types of video content you can create, animated videos tend to do the best job of keeping people’s attention. But how exactly do you keep people’s attention focused so that your animated video engagement rate goes up?

If you have a question about increasing viewer engagement that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

Let’s take a look at 6 video marketing tips you can use to keep viewers engaged while they watch your animated video:

1). Start With An Attractive Shot Or Compelling Introduction

In the first few seconds of a video, viewers quickly make a decision about whether or not they should keep watching or skip your animated video. That’s why it’s important to present an impactful first impression that captures people’s attention with something compelling. Focus a lot of your creative efforts on this first impression to ensure your animated video engagement rate will be high and minimize the number of people who will immediately skip it.

2). Keep Your Animated Video Short

Explainer Video Tip: Make Your Animated Short And Concise

If you want to make sure your animated video engagement stays high, don’t make your video too long. Figure out which key details are essential to include and then make your animated video focused on these points, keeping it as short as possible. Videos that are short attract more viewers; people on social media tend skip longer videos. Make sure you are use every second of your video effectively. If your goal. is to drive awareness, aim for a video that is 15 – 30 seconds long.

3). Using Statistics Can Trigger Interest

Animated characters and motion graphics do a fantastic job of keeping the eyes focused on new visual elements. To mix things up, you can also add some interesting statistics as well to keep people’s attention. Statistics in your video can work to trigger more interest in the video or the product you are promoting. The best part is that stats are easy to fit in almost any part of an animated video.

4). Use Sound Effects To Keep Your Animated Video Engaging

Subtle use of sound effects is a great way to improve your animated video’s engagement rate – it makes your animated video feel more alive and helps engage the viewer’s attention.

5). Make Sure That Your Presentation Isn’t Predictable

Who Doesn’t Like A Good Surprise?

Storytelling goes a long way to keep people engaged in your animated video. But if you really want to hold their attention, try adding some suspense to your narrative. (Example: make an impressive claim about what your company/product/service can do, then gradually unveil how people can get the desired benefit). Without suspense, people will scroll away from your video. Make sure that you have unique and creative ideas that are not predictable to create suspense.

6). Always End With A Call To Action

For animated explainer videos that are created for a business/startup/sales team, not only do you want people to watch as much of the video as possible, you also want them to take action at the end so that they can get closer to buying your product or service. Ending your animated video with a call to action is important. A Call To Action directs viewers towards doing business with you (download our app, sign up for a free trial, create an account, join our newsletter, etc).

Animated Video Engagement Bonus Tip #1: Incorporate Interactive Elements into Your Animated Videos

Interactive elements are a powerful way to increase engagement with your animated videos. By adding polls, quizzes, clickable links, or even embedded forms within your content, you can create a more personalized and engaging experience for your viewers. Interactive videos invite the audience to participate directly, which keeps them invested in the content.

Tools like H5P, Wistia, or YouTube’s interactive features can help you easily add interactive elements to your animated videos. This not only makes your video more enjoyable but also helps to collect valuable data about your audience’s preferences and behavior. By encouraging viewers to take part in the content, you make them feel more connected to your brand, which ultimately leads to higher engagement rates and better conversion opportunities.

Animated Video Engagement Bonus Tip #2: Leveraging Social Proof and Testimonials to Boost Viewer Engagement

One of the best ways to build trust and foster engagement is by incorporating social proof and customer testimonials into your animated videos. Showcasing real feedback, case studies, or positive reviews can strengthen your brand’s credibility and increase viewer trust. Animated videos, when combined with testimonial content, can bring these reviews to life and make them more visually engaging.

The combination of animation and genuine customer stories can create a compelling narrative that resonates with viewers. Social proof taps into the psychological principle that people are more likely to trust content when they see others’ positive experiences. Including testimonials in your videos can significantly improve engagement by establishing trust and prompting viewers to take action.

Animated Video Engagement Bonus Tip #3: Optimizing Video Thumbnails for Maximum Click-Through Rates

An eye-catching thumbnail is the first thing viewers notice when scrolling through a sea of video content. If you want to boost viewer engagement with your animated videos, ensure that your thumbnails are both visually appealing and relevant to the video’s content.

A well-designed thumbnail should give a preview of the video’s key message while sparking curiosity. Animated video thumbnails should use vibrant colors, bold typography, and characters or elements from the video itself to attract attention. Keep the text clear and minimal but impactful, and always make sure it complements the video’s tone. A compelling thumbnail leads to higher click-through rates (CTR), which in turn increases the chances of your video getting viewed, shared, and engaged with.

Animated Video Engagement Bonus Tip #4: Tailoring Content to Different Social Media Platforms

To maximize viewer engagement, it’s essential to tailor your animated videos to the unique requirements of different social media platforms. Each platform has its own audience and format, and understanding how to adapt your content to suit each one is key. For example, YouTube videos can be longer and more in-depth, while Instagram Stories require shorter, attention-grabbing content. Facebook and LinkedIn videos should focus on delivering value quickly, with high-quality animation that grabs attention within the first few seconds.

By customizing your animated videos for each platform, you’ll reach more viewers, enhance engagement, and drive more traffic to your website or landing pages. Understanding the best practices for each platform’s audience ensures your video resonates more effectively.

Animated Video Engagement Bonus Tip #5: Using Humor to Make Your Animated Videos Memorable

Humor is one of the most effective tools to engage viewers and make your content memorable. Animated videos provide a unique opportunity to infuse humor into your messaging in a way that feels lighthearted yet impactful. Whether you use playful animation, witty dialogue, or funny characters, humor can enhance the viewer experience and make your content more shareable.

When done well, humor creates an emotional connection with the audience, making them more likely to remember your video and take action. Just be sure that the humor aligns with your brand tone and the message you want to convey. If done right, humor can set your animated videos apart and drive significant engagement.

Animated Video Engagement Bonus Tip #6: Personalizing Animated Videos for Different Audiences

Personalization is an effective way to boost viewer engagement by ensuring your animated videos speak directly to the interests of your audience. Tailoring the content to different demographic groups or customer segments can make the video more relevant and appealing. This can be done by addressing specific pain points, using targeted messaging, or incorporating audience-specific visuals or examples.

Personalized videos feel more relatable, which increases the likelihood of the viewer engaging with the content, sharing it, or following your call to action. Many video marketing platforms, such as Vidyard and Wistia, allow for easy customization and segmentation, making it easier to deliver personalized content at scale.

Animated Video Engagement Bonus Tip #7: Analyzing Viewer Data to Refine Your Strategy

To continuously improve viewer engagement, it’s important to analyze the data and insights gathered from your animated video campaigns. Platforms like YouTube, Vimeo, and social media channels provide valuable metrics, including view time, click-through rates, and audience retention rates. By carefully reviewing this data, you can identify which aspects of your video are working well and where improvements are needed. For instance, if you notice a drop in viewer retention after the first 30 seconds, you may need to refine your introduction or make the content more engaging. Regular analysis allows you to fine-tune your video strategies for maximum engagement and ensures you’re always optimizing for the best results.

Animated Video Engagement Bonus Tip #8: The Power of Narratives and Emotional Appeal in Animated Videos

Storytelling is one of the most effective ways to engage and connect with viewers emotionally. Adding a narrative to your animated video not only makes the content more enjoyable to watch, but it also helps your message resonate with the audience on a deeper level. Whether it’s through a personal story, a brand journey, or a fictional character’s adventure, a well-crafted narrative can drive home your point in a way that statistics and facts cannot. Emotional appeal, such as humor, empathy, or even sadness, can motivate viewers to take action, whether it’s subscribing to your channel, sharing the video, or making a purchase. A compelling story creates an emotional bond that encourages sustained engagement.

Animated Video Engagement Conclusion

By implementing these strategies, you can significantly enhance the engagement of your animated videos and ensure they not only capture attention but also inspire viewers to take action. Tailoring your approach based on the latest trends and understanding your audience’s needs will keep your content fresh, relevant, and impactful. Keep experimenting and refining your video strategies to see continuous improvement in engagement levels.

Hire Video Igniter Animation to create your animated video

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We can make any kind of 2D or 3D animated explainer video you can imagine.

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Examples of Videos You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here. Contact us or schedule a call to start making your video.

Explainer videos are a great way for a brand or a company to show how their products/services work. They’re quick, informative, and engaging nature has made them one of the most popular forms of videos today. This article contains some of our favorite explainer video tips and tricks to ensure you end up with a high performing explainer video. According to statistics, 93% of marketers get high-quality leads with the help of social media videos, while branded videos start the ‘customer journey’ for 80% of consumers on YouTube.

So, if you are planning on incorporating explainer videos into your marketing strategy, you should explore the best way to craft an explainer video. Here we will be discussing some of the most important Do’s and Don’ts for explainer video-making that you should keep an eye out for. 

If you have a question about any of our explainer video tips, you can use our contact form to ask your question or click the image below to with a member of our explainer video production company:

Explainer Video Tips

Do: Keep It Short

Explainer Video Tip Make Your Animated Short And Concise

The first and most important explainer video tip is to keep it short. You want to be able to get your point across in a minute or less. This is because people’s attention spans are shorter than ever these days. By keeping your video short and sweet, you can be sure that people will watch it all the way through and understand your message.

Do: Target The Right Audience

Choose the right target audience for your animated explainer video

Here’s a tip for before you begin production on your explainer video. Spend some time thinking about your target audience, the demographic who is likely to purchase your products or services. This way, you will be able to craft your explainer video around situations your prospects can relate to and where your products can come in handy. Understand who you are speaking to, and use language that your prospects can easily understand. 

Easy to overlook explainer video tip: Don’t Use Too Much Technical Jargon

When creating your animated explainer video, you want to be sure to avoid using too much technical jargon. While you may be tempted to use industry-specific terms to describe what you do, this will only confuse and turn off your viewers. Instead, use language that is easy to understand and will resonate with your target audience.

Do: Use Compelling Visuals

Another important element of an effective explainer video is compelling visuals. People are more likely to watch and remember a video that is visually appealing. So be sure to include high-quality images and graphics in your video. This will help to capture people’s attention and keep them engaged throughout the video.

Don’t: Be Boring

Of course, you also want to avoid being boring in your animated explainer video. If your video is dry and dull, people will likely tune out before it’s even over. Instead, infuse some personality into your video and make it fun and entertaining to watch. This will help to hold people’s attention and ensure that they remember your video long after they’ve watched it.

Do: Create a Compelling Script

The script of your video is a sort of foundation that you build your video upon. Great explainer videos always incorporate video scripts that are conversational and engaging for the audience. Our explainer video tip is to write 1-2 sentences that describe the target audience’s problem, use the next few sentences to showcase how your product solves their problem, and then display how your product works and how people can get your product. 

Remember to:

• Hook your audience by basing your script on concrete pain points
• Be specific about your product and the solution you provide
• Avoid technical jargons
• Choose the right tone

Don’t: Over-Explain Things

You may very well end up doing more damage than good by cramming too much information into one explainer video. You should aim to make your videos more easily consumable. Videos that are complex, over-explained, and difficult to make sense of might not deliver your message as clearly as you hope. So, try to keep things simple. 

Important Explainer Video Tip: Include a Call to Action

A lot of people that make their first explainer video don’t know this tip… The whole point of an explainer video is to get people to take action. So be sure to include a call to action at the end of your video. This can be something as simple as telling viewers to visit your website or sign up for your email list. By including a call to action at the end of your video, you can improve your conversion rate at every stage of your marketing funnel.

Don’t: Forget about SEO

When creating your animated explainer video, be sure to keep SEO in mind. This means including keywords in your video title and description, as well as adding transcripts or closed captions for people who prefer to read rather than watch. By optimizing your video for SEO, you can ensure that it will be seen by more people and have a greater chance of ranking in search engines.

Do: Test, Test, Test

This seems like an obvious explainer video tip, but before you launch your explainer video, it is important to test it out on a variety of different devices. This includes phones, tablets, laptops, and desktop computers. You want to be sure that your video looks and sounds good on all types of devices, as this will help ensure that people can watch it no matter where they are.

Don’t: Skip the Planning Stage

Last but not least, it is important to avoid skipping the planning stage when creating your explainer video. This means taking the time to determine your goals, target audience, and key messaging before you start the animated video production workflow. By planning ahead, you can be sure that your video will be on track and will achieve the results you are hoping for.

Explainer Video Bonus Tip #1: Use a Strong Hook at the Beginning

When creating an explainer video, the first few seconds are crucial in capturing your viewer’s attention. A strong hook can be the difference between someone watching the entire video or clicking away.

What makes a good hook?

A good hook immediately addresses a problem, presents a compelling fact, or asks a thought-provoking question. For example, you could start with a bold statement like, “Did you know that 70% of people forget to follow through on their New Year’s resolutions?” This immediately intrigues the viewer and encourages them to watch on to learn more.

How to make the most of your hook:

• Keep it concise: The hook should be short, impactful, and straight to the point.
• Focus on the pain point: Address a challenge your target audience is facing. Show empathy and demonstrate how your product or service can provide a solution.
• Use attention-grabbing visuals: Pair your hook with striking visuals to reinforce the message and maintain the viewer’s interest.

The hook is your opportunity to make a great first impression, so spend time crafting it carefully.

Explainer Video Bonus Tip #2: Incorporate Customer Testimonials or Case Studies

One of the most effective ways to build trust with your audience is by showcasing real-world success stories. Including customer testimonials or case studies in your explainer video adds social proof and demonstrates the effectiveness of your product or service.

Why customer testimonials work:

• Relatability: Potential customers can see that others, just like them, have benefited from your product or service. This relatability can increase the likelihood of conversions.
• Credibility: Testimonials serve as endorsements from real users, making your claims more believable. This is especially important in a marketplace where people are becoming more cautious about trusting brands.

How to incorporate testimonials effectively:

• Short and sweet: Keep testimonials brief. A few sentences of a customer sharing how your product solved their problem will suffice.
• Visuals to accompany testimonials: If possible, use video testimonials where customers speak directly to the camera. This adds authenticity. You can also show the customer using your product in real-world scenarios.
• Include metrics or results: When sharing a case study, focus on quantifiable results. For instance, “Our explainer video helped increase our client’s conversion rates by 25%.”

Testimonials and case studies can significantly enhance the credibility of your explainer video and help potential customers relate to your message.

Explainer Video Bonus Tip #3: Focus on Storytelling

Humans are naturally drawn to stories. In fact, storytelling is one of the most powerful tools in marketing, and it can significantly improve the effectiveness of your explainer video. By weaving your product or service into a narrative, you create an emotional connection with your viewers.

Why storytelling matters:

• Engagement: A story makes your video more engaging. People are more likely to watch a video to the end if they feel invested in the story.
• Memorability: A well-crafted story is easier to remember than a simple explanation or sales pitch. Storytelling helps make your message stick.
• Emotional connection: Stories evoke emotions, and emotions drive decisions. By connecting emotionally with your audience, you encourage them to take action.

How to incorporate storytelling into your explainer video:

• Start with a relatable problem: Begin by showing the viewer a problem they face. This sets up the narrative.
• Introduce the solution: Present your product or service as the hero of the story. Show how it helps solve the problem.
• Include a resolution: Wrap up the story by demonstrating how the viewer’s life is better after using your product.

By focusing on storytelling, your explainer video becomes more than just a product pitch—it becomes an engaging experience that viewers remember.

Explainer Video Bonus Tip #4: Choose the Right Music

Music is a subtle yet powerful tool in setting the tone of your explainer video. It can influence how viewers feel about your brand, the message you’re conveying, and the overall mood of the video. The right music can elevate the viewer’s experience, while the wrong choice can detract from your message.

Why music matters:

• Sets the tone: The type of animated video soundtrack you choose can set the mood. Upbeat, energetic music is great for creating excitement, while softer, more reflective music can convey a calm, thoughtful message.
• Enhances emotional engagement: Music that matches the emotion of the video can enhance the emotional impact and make the video more memorable.
• Paces the video: Music can help set the pace for the video, ensuring that it flows smoothly and that transitions between different sections feel natural.

Tips for selecting the right music:

• Align with your brand personality: If your brand is fun and energetic, choose upbeat music. If you’re offering a more serious service, opt for more subdued, professional background music.
• Avoid overpowering the voiceover: The music should complement, not compete with, the voiceover. Make sure the music volume is adjusted so it doesn’t drown out the speaker’s voice.
• Use royalty-free music: To avoid copyright issues, use royalty-free or licensed music. Platforms like AudioJungle, PremiumBeat, or even YouTube’s audio library offer a wide range of music options.

Choosing the right music helps set the right mood and keeps your audience engaged throughout the video.

Explainer Video Bonus Tip #5: Consider Animation vs. Live-Action

One of the first decisions you’ll need to make when creating an explainer video is whether to go with animation or live-action. Both approaches have their advantages and can be effective, but it’s important to choose the one that best aligns with your brand and message.

When to choose animation:

• Simplicity and flexibility: If your message involves complex ideas or abstract concepts, animation can simplify and visualize the content. It’s also easier to change the look or flow of an animated video as your business evolves.
• Appealing to younger or tech-savvy audiences: Animated videos often resonate more with younger audiences and tech-savvy viewers, who appreciate creativity and visual storytelling.

When to choose live-action:

• Human connection: If your brand’s message is highly personal or you want to emphasize human connection, live-action can create a more relatable, authentic feel.
• Brand personality: If your brand has a serious, corporate, or professional image, live-action may be a better fit. It gives a more realistic and grounded approach.

Animation or live-action—what works best?

• If you’re showcasing a product or service that requires technical explanations, animation is usually the better option. If your message focuses on storytelling or human connections, live-action can help convey emotion more effectively.

Consider your audience and the nature of your message when deciding between animation and live-action for your explainer video.

Explainer Video Bonus Tip #6: Add Subtitles or Closed Captions

Adding subtitles or closed captions to your explainer video can make it accessible to a broader audience, including people with hearing impairments or those who speak different languages. It also helps boost the SEO of your video by providing search engines with text they can crawl.

Why subtitles and closed captions are important:

• Increased accessibility: Captions make your video accessible to people who are deaf or hard of hearing, ensuring that everyone can engage with your content.
• Improved user experience: Subtitles allow viewers to watch your video in noisy environments (like public transport) or with the sound turned off (such as on social media). This increases the chances that your video will be watched and shared.
• SEO benefits: Search engines like Google can crawl the text in your captions, making it easier for your video to rank for relevant keywords.

Best practices for adding subtitles or captions:

• Accuracy is key: Ensure that the subtitles accurately reflect what is being said. Mistakes can be distracting and reduce the professionalism of your video.
• Synchronize with the video: Make sure the subtitles are in sync with the audio to avoid confusion.
• Provide translations for different languages: If you’re targeting an international audience, offering captions in multiple languages can significantly expand your reach.

Subtitles and captions not only make your video more inclusive, but they also help enhance the viewer experience and improve video SEO.

Explainer Video Tips Conclusion

Thank you for reading our explainer video creation tips. Creating an explainer video can be a great way to promote your business and convert more website visitors into customers. By following the do’s and don’ts outlined in this article, you can create an effective and engaging explainer video that will help you reach your goals. So what are you waiting for? Get started today!

It usually helps to outsource your video making to an experienced video-maker for optimum results. Want more insight on how you can create a captivating explainer video? Contact the Video Igniter Team today!

Hire Video Igniter to Create Your Explainer Video

Video Igniter’s animated explainer video company provides top tier animation and design services at prices startups can afford.

We can make any kind of 2D or 3D explainer video you can imagine.

Check out our portfolio!

+20 reasons companies love hiring us to create animated videos.

Check out some of the animated videos our team has produced for blockchain companies and cryptocurrencies.  If you have a question about crypto explainer videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

How can animated videos help your blockchain company or cryptocurrency?

Our CEO, Derek Merdinyan was interviewed on The Investor Town Hall Show to discuss how blockchain technology companies and cryptocurrencies can use animated crypto explainer videos to make it easier for potential investors to understand the value and benefits of these new companies (jump to the second half of the video/transcript – the first half focuses on Video Igniter). Unfortunately, the audio quality on Derek’s end didn’t turn out that great. So we created a transcript of the audio to share along with the video.

Blockchain Video Transcript

Daniel Wong: We’re back in investor town Ellis headquarters in San Diego, California. I’m your host Daniel Wong. On today’s program, we have the CEO of Video Igniter Derek Merdinyan here with us today. Derek, thanks so much for taking the time to join you today. So, Derek, you have a very cool business where you create these animated crypto explainer videos. And yours are just really unique in the way you have your approach there. Explain to us, though, what Video Igniter is?

Derek Merdinyan: Video Igniter is an online platform that makes it faster, easier, and more affordable to produce custom animated videos. I think the medium is exceptionally useful for explaining new information and enabling people to not only understand it but to retain the information a lot better than live-action videos. So Video Igniter as a platform helps people work with animators online to produce custom animations.

Daniel Wong: So you and I have talked a lot about this before and talk to us about the ease of that process of going back and forth, you know, asking for edits and making changes is that why your platforms offered a better solution more efficient for them. 

Derek Merdinyan: Sure, so usually, when you work with an animator, there’s a lot of fine detailed information that you want to communicate back and forth. If you’re using email to communicate with an animator, you’re probably going to have several hundred emails going back and forth. That’s a lot of information to track and manage. Whereas, with Video Igniter, you have the animator and designer creating assets for you. 

You make direct comments online. That way, all the information stays organized. And – you can produce the content much more quickly for people on both ends. It is going to be easier for you as the client to ask for specific changes and edits. It’s also going to be easier for the animators and designers to respond to the feedback that you want.

How Can An Animated Crypto Explainer Video Help?

Daniel Wong: Definitely, the major value you’re adding back to the client there. Now you did talk about the ease of the animation helping to explain complicated things to investors and people out there trying to understand the business. Now we cover a lot of cryptocurrency and Bitcoin, which is – a lot of people a brand new sector and they really don’t understand it. So explain kind of how that helps to simplify the explanation to them. And also, how does it apply to a lot of the cryptocurrency areas certainly?

Derek Merdinyan: So cryptocurrencies, like you said they’re very difficult for people to understand, and what animation allows us to do is to create visual stories and metaphors that sort of bring these ideas to life to help people understand these new scenarios and these new ways of interacting with each other. They’re just not possible to do if you’re using a camera and filming someone in person.

So we’re able to take these ideas and explain them in a much more easily digestible format. This is great for companies that are preparing for an initial coin offering because right now a lot of them are shopping around a white paper that’s very long and takes maybe 45 minutes to read. But an animated crypto explainer video is a much better way to get people through that first level of initial interest in understanding the value of the platform before they spend time digging in and reading more about these different companies.

Holding Attention: Animated Crypto Explainer Video vs Live Action Talking Head

Daniel Wong:  And I think that makes perfect sense as we talk about live-action vs. animation. Where do you see the pluses thereof the animation over the live-action? Because you know we do a lot of that, of course. But the animation, I think, makes things so much simpler, and it is a little more condensed. So it does play into the shorter attention spans they can gather a lot of information very quickly. I mean, what’s your opinion on that? 

Derek Merdinyan: You’re very right there! Not only does it help people you know get this information in a much quicker fashion. It also is able to explain things that sometimes you just can’t really explain as effectively if you have two people talking. Sometimes you need custom visuals to help explain things. We found that people don’t really pay attention to talking head videos in the same way that they pay attention to animated videos.

This interview-style we have right now it’s great because it’s a conversation. It’s a dialogue between two people, and it keeps things going. But if you just have a CEO, they’re sitting and talking to the camera. It can be easy to fall and drop off while watching that video. Whereas an animated crypto explainer video that uses ongoing graphics to illustrate and highlight what a narrator saying is going to do a much better job of explaining that complex stuff. And you as a viewer are going to have a much better job remembering that information after you finish watching. 

Other Use Cases for Blockchain Animation?

Daniel Wong: And I think that’s such an important point you make there we always talk about the art of storytelling. It’s the why not the what. And that’s something that you’re really driving home to people is getting people to connect and that that real way to these companies. So give some examples that may be of use cases besides maybe the cryptocurrency side. Maybe some good examples you have already?

Derek Merdinyan: Sure, so cryptocurrencies are using these a lot because again, it simplifies these complicated networks of transfer of value that people just aren’t really as familiar with understanding, but animations can go so much farther, particularly in the e-learning space, to help people understand new ideas, explaining new concepts.

Deep Dive: See examples of explainer video scripts and the videos they turned into.

You know animation is seen as an entertaining medium for a very long time. But I think now we’re going to see it used a lot more for explaining new information. Whether it’s internal communications for company e-learning programs to onboard new clients. There’s a whole lot of new information that’s going to be explained this way now that the medium is easier to produce. 

Sign Off

Daniel Wong: Well, Derek, that looks like we’re about out of time for today, but we like to thank our guest CEO Derek Merdinyan for joining us today. Derek, thanks so much!

Derek Merdinyan: Thank you very much! 

Daniel Wong: So, folks, you’ve seen the CEO of Video Igniter. His videos are fantastic. We’re definitely gonna use these videos. We recommend a lot of companies in the crypto and Bitcoin space think about creating an animated crypto explainer video. Especially if you want to help people understand how those particular ICOs work. So if you want to find out more information go to videoigniter.com. Also, subscribe to our YouTube channel. Follow us on Facebook and Twitter, and we’ll catch you next time!

Stay tuned for the next interviews here on INVESTORTOWNHALL.COM!

And be sure to check out our animated video portfolio to see our latest and greatest creations. Interested in learning about pricing for your video? Request access to our pricing page here.

The Power of Storytelling With Crypto Explainers

Storytelling is a powerful tool that can transform even the most complex topics into relatable, easy-to-understand content. In the realm of cryptocurrency, where abstract concepts like blockchain, mining, and decentralized finance (DeFi) are common, storytelling can be particularly effective in engaging audiences. By structuring your explainer video around a narrative, you can help your viewers connect emotionally to the subject matter. For example, telling the story of a user navigating their first crypto transaction or a business adopting blockchain technology can humanize these technical processes. When done well, storytelling helps demystify abstract concepts, making them more tangible and memorable for the viewer. Additionally, stories tend to keep viewers’ attention longer, which is key for educational content that could otherwise feel overwhelming or dry.

Understanding Your Target Audience

To craft an effective crypto explainer video, it’s crucial to first understand your target audience. Crypto content isn’t one-size-fits-all, as audiences range from complete beginners to seasoned investors. For beginners, the video should focus on explaining the basic principles of cryptocurrency in simple, jargon-free language. For more advanced viewers, the video might need to delve deeper into technical aspects or explore specific use cases and investment strategies. By segmenting your audience and tailoring your content accordingly, you ensure the message resonates with each group’s level of understanding. If your explainer video addresses a variety of audience types, consider creating different versions of the video or segments within the same video to cater to both beginners and experienced crypto enthusiasts. This way, you can effectively educate and engage a wide range of viewers.

The Role of Visuals and Animations in Simplifying Complex Ideas For Crypto Explainer Videos

One of the most significant benefits of using animated explainer videos is the ability to simplify complex ideas through visuals. Cryptocurrency concepts such as decentralized ledgers, mining processes, and blockchain protocols can be difficult to grasp without visual aids. Animation allows you to break down these concepts into digestible pieces by using charts, graphs, and metaphors. For instance, an animation can illustrate how a blockchain transaction works by showing blocks connecting in a chain, making the process visually intuitive. Additionally, animations can highlight key concepts in ways that text alone cannot, such as using motion to explain the flow of digital currency or illustrating the security of encryption with visual metaphors like locked boxes. With the right visuals, your audience can better understand abstract crypto concepts, ensuring they absorb the information more effectively.

Optimizing Crypto Explainer Videos for Different Platforms

When creating a crypto explainer video, it’s important to consider how the video will be used across various platforms. Different platforms have different technical requirements and audience expectations, so optimization is key for maximizing engagement. For example, a video intended for social media platforms like Instagram or TikTok should be short, punchy, and formatted for mobile viewing, with subtitles to ensure accessibility even without sound. In contrast, YouTube videos may allow for longer content, so you can provide a deeper dive into the subject matter. Additionally, optimizing your video for SEO by including relevant keywords in the title, description, and tags can increase discoverability on platforms like YouTube. If you plan to use the video on your website, ensure it’s embedded in an easily accessible location and includes a clear call-to-action (CTA), guiding viewers on what to do next, whether it’s signing up for a service or learning more about a product.

Tips for Creating Effective Crypto Explainer Videos

To get the most out of your crypto explainer video, it’s important to follow some best practices. First, keep the content concise. Attention spans are shorter than ever, and viewers are more likely to engage with a video that gets to the point quickly. Aim for a video length between 60-90 seconds for social media and up to 3-5 minutes for deeper educational content. Second, use clear and simple language—crypto jargon can be overwhelming for beginners, so make sure to explain any technical terms that you use. Third, make sure your visuals and voiceover are synchronized and reinforce each other. The goal is to create a seamless flow where the narration guides the visuals and vice versa. Lastly, incorporate a strong call-to-action at the end of the video, directing viewers to take the next step, whether it’s visiting your website, subscribing to your channel, or signing up for a product or service. By keeping these points in mind, your explainer video will not only educate but also drive engagement and action.

Benefits of Animated Crypto Explainer Videos Over Other Formats

Animated explainer videos have distinct advantages over other formats, such as text-based content or static graphics, particularly when it comes to engagement, retention, and simplifying complex ideas. For starters, animated videos combine motion, visuals, and sound to capture viewers’ attention in a way that text alone cannot. This makes them far more engaging, especially for a topic like cryptocurrency, which can be difficult to explain using only static images or written explanations. By illustrating abstract concepts, such as blockchain transactions or smart contracts, animations help make them tangible and easier to understand. Furthermore, animated videos are more memorable—research has shown that people are more likely to remember information presented through visual storytelling than through written content. This increases retention and allows viewers to grasp complex subjects quickly, making them ideal for explaining topics like cryptocurrency. Additionally, animation offers a creative flexibility that other formats can’t match, allowing for the creation of engaging and entertaining visuals that keep the viewer’s interest throughout.

The Future of Blockchain Animation

As cryptocurrency and blockchain technology continue to evolve, so too do the ways in which animation can be utilized to explain these complex concepts. One emerging trend is the integration of virtual reality (VR) and augmented reality (AR) with animated explainer videos. This allows viewers to interact with blockchain concepts in a more immersive, hands-on way. Imagine being able to “walk through” a blockchain network or visualize a crypto transaction in 3D, helping users understand how decentralized networks operate on a deeper level. Additionally, as personalized experiences become more common, animated explainer videos may evolve to be more interactive and tailored to individual viewers. This could include interactive elements where viewers can explore topics of interest in more depth, select their preferred learning style (visual vs. text-based), or engage in real-time simulations. These advancements will allow animated videos to keep pace with the rapidly evolving landscape of blockchain technology while offering an even more engaging, educational experience for users.

Hire Video Igniter Animation to Create Your Crypto Explainer Video

Examples of Videos You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. We can even help you turn your animation into an animated NFT.

To see more animation examples, check out our animation portfolio and request access to our demo reels and rate sheet.

Contact us or schedule a call to start making your video.

In today’s competitive market, brands are constantly seeking innovative ways to capture their audience’s attention and convey their messages effectively. One solution that has emerged as a game-changer is motion graphics and animation. From explainer videos to dynamic advertisements, motion graphics and animation offer unparalleled versatility and engagement potential. In this article, we’ll explore how these visual techniques can elevate your marketing efforts and help your brand stand out.

Benefits of Using Motion Graphics and Animation in Marketing

Motion graphics and animation are more than just eye-catching visuals; they are powerful storytelling tools. Here’s why they are ideal for marketing:

1. Increased Conversion Rates

Animated videos can drive conversions by presenting your brand’s value in a way that’s both informative and compelling. According to research, landing pages with videos see an 80% increase in conversions.

2. Better Social Media Performance

Animated content performs exceptionally well on social platforms, encouraging shares, likes, and comments. Algorithms on platforms like Instagram and Facebook prioritize video content, giving your animated posts a visibility boost.

3. Improved ROI

While motion graphics and animation may require an upfront investment, their long-term benefits often outweigh the cost. High-quality animations can be repurposed across multiple campaigns, maximizing your return on investment.

Motion Graphics and Animation Examples

Video Igniter can make any kind of 2D or 3D motion graphics and animation for you. You can see some of our favorite example videos below. For additional production samples, check out our animation portfolio or request access to our demo reels and price sheet.

Contact us or schedule a call to start making your video.

Are you looking for a different type of animation example? Send us a message to let us know what kind of production example you want to see and we will follow up with some relevant production samples.

How to make motion graphics and animation with Video Igniter

When you’re ready to start making motion graphics and animation, Video Igniter will guide you through these seven steps to bring your vision to life:

1). Get A Quote

Before the production process begins, let’s connect to learn about the motion graphics and animation want us to create. Send us a message with details about your project or schedule a call with our production team.

To help us develop a plan and a budget for your project, we’d like to learn the following types of information:

• What kind of motion graphics and animation do you want us to create?
• How long is the project?
• When do you need the final draft?

The answers to these questions enable us to develop a production plan and budget for your motion graphics and animation. Once we agree to the scope of the project, you will receive a production contract to sign and an invoice for 50% of the production budget.

2). Script

Download Video Igniter’s Free Script Writing Template

After we receive your signed contact and the production deposit, Video Igniter’s copywriters will connect with you virtually to ask some questions so they can write the script for your motion graphics and animation.

When the first draft is ready, you will receive a link to view a digital copy of your script. You can add your comments directly on the digital script. We also invite you to circulate the script among your internal team to get their feedback too.

Once all the feedback is in, our writers will revise your script and share the 2nd draft with you to review and approve. If additional edits are needed, we will continue to work with you to revise and polish your storyboard until you love it.

3). Storyboard

Download Video Igniter’s Free Storyboard Template

Next, we turn your script into a storyboard. The storyboard is the blueprint for your motion graphics and animation. It contains all the instructions the illustrators and animators need to create your motion graphics and animation.

Each page of the script includes:

• A sentence from your script.
• A rough sketch of the scene.
• Bullet point instructions that explain how elements will move in the scene.

You will receive a digital copy of the storyboard that you and your team can add revision requests on. Then, our storyboard artists will revise your storyboard according to your feedback. If the 2nd draft of the storyboard needs more edits, we will continue to work with you to revise and polish your storyboard until it’s perfect.

4). VoiceOver

After the storyboard is approved, you will receive a hand picked selection of voiceover auditions for your motion graphics and animation. Give them a listen and let us know which one is your favorite. We will hire that person to record the full voiceover and guide them through the pacing and energy they should use. You will get an opportunity to listen to the full recording and request edits (if needed) before we use it to make your motion graphics and animation.

5). Soundtrack

Video Igniter’s audio team will select a handful of soundtrack options for your project. Give them a listen and let us know which one is your favorite. We’ll take care of licensing the music so we can legally use it when we make your motion graphics and animation.

6). Illustrations

Video Igniter’s art director will review your brand guidelines and any style references you may have shared for your project. Then, they will design several pieces of concept art based on key scenes from your storyboard.

When you review the concept art, share your honest feedback with the art director. Let them know what you like and don’t like about each concept. This way, the art director knows what to focus on when they revise and polish your concept art.

After the concept art gets your sign off, the art director will oversee the creation of the rest of the illustrations for your motion graphics and animation. You will get an opportunity to review all of the art and request edits before we animate your content.

7). Animation

Now that everything is approved, it’s time to create your motion graphics and animation.

The animators will sync up the illustrations with the timing of the voiceover. Then, they will add motion to each scene, according to the instructions in the storyboard.

When the first draft is ready, you will receive a link to download a watermarked copy of your motion graphics and animation. Share the video with your internal team and members of your target audience and collect their feedback. Once you’ve organized all of the revision notes, send them to us and our animators will revise your video accordingly.

After the animation and motion graphics get your sign off, our audio team will add subtle sound effects to your video. They will also balance and master the audio levels between the voiceover, soundtrack and sound effects so everything sounds loud and clear.

You will be able to download the final, unwatermarked version of your motion graphics and animation after you pay the final invoice for your project.

How much does it cost to make motion graphics and animation?

Most forms of 2D motion graphics and animation can be produced for a rate between $1,750-$7,500 for 60-seconds worth of content.

That being said, there are certain types of motion graphics that can be produced for less. High end forms of 2D animation which are drawn by hand will cost more than $7,500 to produce.

Here are 4 ways you can get a quote for Video Igniter to make your motion graphics and animation:

1). Send us a message with details about your project.

2). Schedule a call with our production team.

3). Fill out this digital questionnaire.

4). Request access to our pricing page.

Deep Dive: How much does animation cost?

Tips for Creating Effective Motion Graphics and Animation

Here are 5 quick tips to keep in mind during a motion graphics and animation project to ensure you get the most impact out of your content:

1. Define Your Goal: Understand the purpose of your animation. Are you explaining a product feature, building brand awareness, or driving sales?

2. Know Your Audience: Tailor your animation style and message to resonate with your target audience.

3. Keep It Short and Sweet: Attention spans are short. Aim for animations that are between 30 seconds to 2 minutes, depending on the platform and purpose.

4. Prioritize Quality: Invest in professional animation services to ensure your video aligns with your brand’s image.

5. Include a Call-to-Action (CTA): Encourage viewers to take the next step, whether it’s visiting your website, subscribing, or making a purchase.

How long does it take to make motion graphics and animation

60-seconds worth of 2D motion graphics and animation can be produced in about 4-6 weeks. High end forms of animation that are drawn by hand will take at least 2x as much time to produce. Certain types of simple motion graphics can be produced in 1-3 weeks.

If you need to speed up the production process to meet a deadline, send us a message and ask about rush delivery animation.

Why Choose Motion Graphics and Animation?

Simplifies Complex Ideas: Motion graphics and animation make it easier to explain complex concepts, product features, or processes. For instance, a tech company can use a 2D or 3D animated video to showcase how its product works in a simple and engaging way.

Boosts Engagement: Studies show that visual content, especially animated videos, increases audience retention. A well-designed motion graphic or animation can capture attention within seconds, keeping viewers engaged throughout.

Enhances Brand Identity: Custom animations allow you to incorporate your brand’s color scheme, logo, and personality, creating a cohesive and memorable experience for your audience.

Versatile Applications: Motion graphics and animation fit seamlessly into various marketing channels, including social media, email campaigns, websites, and trade shows.

Types of Motion Graphics and Animation for Marketing

Different animation styles cater to various marketing needs. Here are some popular options:

Explainer Videos Explainer videos use motion graphics and animation to break down your brand’s value proposition in an engaging and digestible format. These are especially useful for startups introducing a new product to the market.

3D Product Demos High-quality 3D animations can showcase your product from every angle, highlighting key features and benefits in a visually stunning way.

Motion Graphics Motion graphics combine text, graphics, and sound to create a sleek and professional presentation. They’re great for illustrating data, stats, or key points.

Social Media Animations Short, snappy animations designed for platforms like Instagram, TikTok, or LinkedIn can boost engagement and increase shareability.

Character Animations Using animated characters to tell your brand story can evoke emotions and build a stronger connection with your audience.

Budget Saving Tips For Motion Graphics and Animation

Combine these tips to save 10%-25% or more off your production budget when you hire Video Igniter to create your motion graphics and animation:

1). Write The Script

You can earn a discount of $500 off the price of each minute of video content we produce for you if you develop the script for your motion graphics and animation. Need help writing your script? Download our script writing template for tips to help you get started.

2). Record The VoiceOver

If you record the voiceover for your motion graphics and animation, we will omit voiceover recording and licensing costs from your production budget.

3). Use Free, Legal Music

Websites like Incompetech offer libraries of music that we can legally use for free in your motion graphics and animation. If you find a free song we can legally use in your video, we will omit music licensing costs from your production budget.

4). Create The Storyboard

You can earn an additional $500 off the cost of each minute’s worth of motion graphics and animation we produce for you if you create the storyboard for your project. Download our storyboard template and review the included storyboard creation guide to learn how to make your own storyboard.

5). Start Production ASAP

Rush delivery is available if you need to speed up the production process to meet your project’s deadline – but it can increase your production budget by 10%-25% or more. If you want to avoid paying extra for rush delivery, schedule a call with our team ASAP or send us a message today so we can start creating a production plan for your motion graphics and animation.

Production Resources For Motion Graphics and Animation

These resources are popular among people researching and reading about ways to make motion graphics and animation:

How To Make Motion Graphics

How To Find, Hire And Collaborate With A Motion Graphics Designer

Examples Of Explainer Video Scripts And How To Write One

How We Can Help

At Video Igniter Animation, we specialize in creating custom motion graphics and animations tailored to your marketing needs. Whether you’re looking for a captivating explainer video or an engaging social media animation, our team of talented animators is here to bring your vision to life.

Contact us today to learn how motion graphics and animation can transform your marketing strategy!

Still have questions about motion graphics and animation?

Do you have a question about motion graphics and animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch the demo reel below for examples of the kinds of animation our team can produce for you.

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Couldn’t be happier with Derek and his team. The quality of the work for the cost far exceeded expectations and surpasses anything in the market. Derek was patient, offered many revisions, and was overall great to work with.”

Alex Novick – Founder, Sproutly.com

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.