These days, most content comes in video format, and competition for attention is increasing at a consistent pace. While there are several different types of video content you can create, animated videos tend to do the best job of keeping people’s attention. But how exactly do you keep people’s attention focused so that your animated video engagement rate goes up?

If you have a question about increasing viewer engagement that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

Let’s take a look at 6 video marketing tips you can use to keep viewers engaged while they watch your animated video:

1). Start With An Attractive Shot Or Compelling Introduction

In the first few seconds of a video, viewers quickly make a decision about whether or not they should keep watching or skip your animated video. That’s why it’s important to present an impactful first impression that captures people’s attention with something compelling. Focus a lot of your creative efforts on this first impression to ensure your animated video engagement rate will be high and minimize the number of people who will immediately skip it.

2). Keep Your Animated Video Short

Explainer Video Tip: Make Your Animated Short And Concise

If you want to make sure your animated video engagement stays high, don’t make your video too long. Figure out which key details are essential to include and then make your animated video focused on these points, keeping it as short as possible. Videos that are short attract more viewers; people on social media tend skip longer videos. Make sure you are use every second of your video effectively. If your goal. is to drive awareness, aim for a video that is 15 – 30 seconds long.

3). Using Statistics Can Trigger Interest

Animated characters and motion graphics do a fantastic job of keeping the eyes focused on new visual elements. To mix things up, you can also add some interesting statistics as well to keep people’s attention. Statistics in your video can work to trigger more interest in the video or the product you are promoting. The best part is that stats are easy to fit in almost any part of an animated video.

4). Use Sound Effects To Keep Your Animated Video Engaging

Subtle use of sound effects is a great way to improve your animated video’s engagement rate – it makes your animated video feel more alive and helps engage the viewer’s attention.

5). Make Sure That Your Presentation Isn’t Predictable

Who Doesn’t Like A Good Surprise?

Storytelling goes a long way to keep people engaged in your animated video. But if you really want to hold their attention, try adding some suspense to your narrative. (Example: make an impressive claim about what your company/product/service can do, then gradually unveil how people can get the desired benefit). Without suspense, people will scroll away from your video. Make sure that you have unique and creative ideas that are not predictable to create suspense.

6). Always End With A Call To Action

For animated explainer videos that are created for a business/startup/sales team, not only do you want people to watch as much of the video as possible, you also want them to take action at the end so that they can get closer to buying your product or service. Ending your animated video with a call to action is important. A Call To Action directs viewers towards doing business with you (download our app, sign up for a free trial, create an account, join our newsletter, etc).

Animated Video Engagement Bonus Tip #1: Incorporate Interactive Elements into Your Animated Videos

Interactive elements are a powerful way to increase engagement with your animated videos. By adding polls, quizzes, clickable links, or even embedded forms within your content, you can create a more personalized and engaging experience for your viewers. Interactive videos invite the audience to participate directly, which keeps them invested in the content.

Tools like H5P, Wistia, or YouTube’s interactive features can help you easily add interactive elements to your animated videos. This not only makes your video more enjoyable but also helps to collect valuable data about your audience’s preferences and behavior. By encouraging viewers to take part in the content, you make them feel more connected to your brand, which ultimately leads to higher engagement rates and better conversion opportunities.

Animated Video Engagement Bonus Tip #2: Leveraging Social Proof and Testimonials to Boost Viewer Engagement

One of the best ways to build trust and foster engagement is by incorporating social proof and customer testimonials into your animated videos. Showcasing real feedback, case studies, or positive reviews can strengthen your brand’s credibility and increase viewer trust. Animated videos, when combined with testimonial content, can bring these reviews to life and make them more visually engaging.

The combination of animation and genuine customer stories can create a compelling narrative that resonates with viewers. Social proof taps into the psychological principle that people are more likely to trust content when they see others’ positive experiences. Including testimonials in your videos can significantly improve engagement by establishing trust and prompting viewers to take action.

Animated Video Engagement Bonus Tip #3: Optimizing Video Thumbnails for Maximum Click-Through Rates

An eye-catching thumbnail is the first thing viewers notice when scrolling through a sea of video content. If you want to boost viewer engagement with your animated videos, ensure that your thumbnails are both visually appealing and relevant to the video’s content.

A well-designed thumbnail should give a preview of the video’s key message while sparking curiosity. Animated video thumbnails should use vibrant colors, bold typography, and characters or elements from the video itself to attract attention. Keep the text clear and minimal but impactful, and always make sure it complements the video’s tone. A compelling thumbnail leads to higher click-through rates (CTR), which in turn increases the chances of your video getting viewed, shared, and engaged with.

Animated Video Engagement Bonus Tip #4: Tailoring Content to Different Social Media Platforms

To maximize viewer engagement, it’s essential to tailor your animated videos to the unique requirements of different social media platforms. Each platform has its own audience and format, and understanding how to adapt your content to suit each one is key. For example, YouTube videos can be longer and more in-depth, while Instagram Stories require shorter, attention-grabbing content. Facebook and LinkedIn videos should focus on delivering value quickly, with high-quality animation that grabs attention within the first few seconds.

By customizing your animated videos for each platform, you’ll reach more viewers, enhance engagement, and drive more traffic to your website or landing pages. Understanding the best practices for each platform’s audience ensures your video resonates more effectively.

Animated Video Engagement Bonus Tip #5: Using Humor to Make Your Animated Videos Memorable

Humor is one of the most effective tools to engage viewers and make your content memorable. Animated videos provide a unique opportunity to infuse humor into your messaging in a way that feels lighthearted yet impactful. Whether you use playful animation, witty dialogue, or funny characters, humor can enhance the viewer experience and make your content more shareable.

When done well, humor creates an emotional connection with the audience, making them more likely to remember your video and take action. Just be sure that the humor aligns with your brand tone and the message you want to convey. If done right, humor can set your animated videos apart and drive significant engagement.

Animated Video Engagement Bonus Tip #6: Personalizing Animated Videos for Different Audiences

Personalization is an effective way to boost viewer engagement by ensuring your animated videos speak directly to the interests of your audience. Tailoring the content to different demographic groups or customer segments can make the video more relevant and appealing. This can be done by addressing specific pain points, using targeted messaging, or incorporating audience-specific visuals or examples.

Personalized videos feel more relatable, which increases the likelihood of the viewer engaging with the content, sharing it, or following your call to action. Many video marketing platforms, such as Vidyard and Wistia, allow for easy customization and segmentation, making it easier to deliver personalized content at scale.

Animated Video Engagement Bonus Tip #7: Analyzing Viewer Data to Refine Your Strategy

To continuously improve viewer engagement, it’s important to analyze the data and insights gathered from your animated video campaigns. Platforms like YouTube, Vimeo, and social media channels provide valuable metrics, including view time, click-through rates, and audience retention rates. By carefully reviewing this data, you can identify which aspects of your video are working well and where improvements are needed. For instance, if you notice a drop in viewer retention after the first 30 seconds, you may need to refine your introduction or make the content more engaging. Regular analysis allows you to fine-tune your video strategies for maximum engagement and ensures you’re always optimizing for the best results.

Animated Video Engagement Bonus Tip #8: The Power of Narratives and Emotional Appeal in Animated Videos

Storytelling is one of the most effective ways to engage and connect with viewers emotionally. Adding a narrative to your animated video not only makes the content more enjoyable to watch, but it also helps your message resonate with the audience on a deeper level. Whether it’s through a personal story, a brand journey, or a fictional character’s adventure, a well-crafted narrative can drive home your point in a way that statistics and facts cannot. Emotional appeal, such as humor, empathy, or even sadness, can motivate viewers to take action, whether it’s subscribing to your channel, sharing the video, or making a purchase. A compelling story creates an emotional bond that encourages sustained engagement.

Animated Video Engagement Conclusion

By implementing these strategies, you can significantly enhance the engagement of your animated videos and ensure they not only capture attention but also inspire viewers to take action. Tailoring your approach based on the latest trends and understanding your audience’s needs will keep your content fresh, relevant, and impactful. Keep experimenting and refining your video strategies to see continuous improvement in engagement levels.

Hire Video Igniter Animation to create your animated video

World class animation and design talent at prices startups can afford.

We can make any kind of 2D or 3D animated explainer video you can imagine.

Check out our portfolio!

+20 reasons companies love hiring us to create animated videos.

Examples of Videos You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here. Contact us or schedule a call to start making your video.

Explainer videos are a great way for a brand or a company to show how their products/services work. They’re quick, informative, and engaging nature has made them one of the most popular forms of videos today. This article contains some of our favorite explainer video tips and tricks to ensure you end up with a high performing explainer video. According to statistics, 93% of marketers get high-quality leads with the help of social media videos, while branded videos start the ‘customer journey’ for 80% of consumers on YouTube.

So, if you are planning on incorporating explainer videos into your marketing strategy, you should explore the best way to craft an explainer video. Here we will be discussing some of the most important Do’s and Don’ts for explainer video-making that you should keep an eye out for. 

If you have a question about any of our explainer video tips, you can use our contact form to ask your question or click the image below to with a member of our explainer video production company:

Explainer Video Tips

Do: Keep It Short

Explainer Video Tip Make Your Animated Short And Concise

The first and most important explainer video tip is to keep it short. You want to be able to get your point across in a minute or less. This is because people’s attention spans are shorter than ever these days. By keeping your video short and sweet, you can be sure that people will watch it all the way through and understand your message.

Do: Target The Right Audience

Choose the right target audience for your animated explainer video

Here’s a tip for before you begin production on your explainer video. Spend some time thinking about your target audience, the demographic who is likely to purchase your products or services. This way, you will be able to craft your explainer video around situations your prospects can relate to and where your products can come in handy. Understand who you are speaking to, and use language that your prospects can easily understand. 

Easy to overlook explainer video tip: Don’t Use Too Much Technical Jargon

When creating your animated explainer video, you want to be sure to avoid using too much technical jargon. While you may be tempted to use industry-specific terms to describe what you do, this will only confuse and turn off your viewers. Instead, use language that is easy to understand and will resonate with your target audience.

Do: Use Compelling Visuals

Another important element of an effective explainer video is compelling visuals. People are more likely to watch and remember a video that is visually appealing. So be sure to include high-quality images and graphics in your video. This will help to capture people’s attention and keep them engaged throughout the video.

Don’t: Be Boring

Of course, you also want to avoid being boring in your animated explainer video. If your video is dry and dull, people will likely tune out before it’s even over. Instead, infuse some personality into your video and make it fun and entertaining to watch. This will help to hold people’s attention and ensure that they remember your video long after they’ve watched it.

Do: Create a Compelling Script

The script of your video is a sort of foundation that you build your video upon. Great explainer videos always incorporate video scripts that are conversational and engaging for the audience. Our explainer video tip is to write 1-2 sentences that describe the target audience’s problem, use the next few sentences to showcase how your product solves their problem, and then display how your product works and how people can get your product. 

Remember to:

• Hook your audience by basing your script on concrete pain points
• Be specific about your product and the solution you provide
• Avoid technical jargons
• Choose the right tone

Don’t: Over-Explain Things

You may very well end up doing more damage than good by cramming too much information into one explainer video. You should aim to make your videos more easily consumable. Videos that are complex, over-explained, and difficult to make sense of might not deliver your message as clearly as you hope. So, try to keep things simple. 

Important Explainer Video Tip: Include a Call to Action

A lot of people that make their first explainer video don’t know this tip… The whole point of an explainer video is to get people to take action. So be sure to include a call to action at the end of your video. This can be something as simple as telling viewers to visit your website or sign up for your email list. By including a call to action at the end of your video, you can improve your conversion rate at every stage of your marketing funnel.

Don’t: Forget about SEO

When creating your animated explainer video, be sure to keep SEO in mind. This means including keywords in your video title and description, as well as adding transcripts or closed captions for people who prefer to read rather than watch. By optimizing your video for SEO, you can ensure that it will be seen by more people and have a greater chance of ranking in search engines.

Do: Test, Test, Test

This seems like an obvious explainer video tip, but before you launch your explainer video, it is important to test it out on a variety of different devices. This includes phones, tablets, laptops, and desktop computers. You want to be sure that your video looks and sounds good on all types of devices, as this will help ensure that people can watch it no matter where they are.

Don’t: Skip the Planning Stage

Last but not least, it is important to avoid skipping the planning stage when creating your explainer video. This means taking the time to determine your goals, target audience, and key messaging before you start the animated video production workflow. By planning ahead, you can be sure that your video will be on track and will achieve the results you are hoping for.

Explainer Video Bonus Tip #1: Use a Strong Hook at the Beginning

When creating an explainer video, the first few seconds are crucial in capturing your viewer’s attention. A strong hook can be the difference between someone watching the entire video or clicking away.

What makes a good hook?

A good hook immediately addresses a problem, presents a compelling fact, or asks a thought-provoking question. For example, you could start with a bold statement like, “Did you know that 70% of people forget to follow through on their New Year’s resolutions?” This immediately intrigues the viewer and encourages them to watch on to learn more.

How to make the most of your hook:

• Keep it concise: The hook should be short, impactful, and straight to the point.
• Focus on the pain point: Address a challenge your target audience is facing. Show empathy and demonstrate how your product or service can provide a solution.
• Use attention-grabbing visuals: Pair your hook with striking visuals to reinforce the message and maintain the viewer’s interest.

The hook is your opportunity to make a great first impression, so spend time crafting it carefully.

Explainer Video Bonus Tip #2: Incorporate Customer Testimonials or Case Studies

One of the most effective ways to build trust with your audience is by showcasing real-world success stories. Including customer testimonials or case studies in your explainer video adds social proof and demonstrates the effectiveness of your product or service.

Why customer testimonials work:

• Relatability: Potential customers can see that others, just like them, have benefited from your product or service. This relatability can increase the likelihood of conversions.
• Credibility: Testimonials serve as endorsements from real users, making your claims more believable. This is especially important in a marketplace where people are becoming more cautious about trusting brands.

How to incorporate testimonials effectively:

• Short and sweet: Keep testimonials brief. A few sentences of a customer sharing how your product solved their problem will suffice.
• Visuals to accompany testimonials: If possible, use video testimonials where customers speak directly to the camera. This adds authenticity. You can also show the customer using your product in real-world scenarios.
• Include metrics or results: When sharing a case study, focus on quantifiable results. For instance, “Our explainer video helped increase our client’s conversion rates by 25%.”

Testimonials and case studies can significantly enhance the credibility of your explainer video and help potential customers relate to your message.

Explainer Video Bonus Tip #3: Focus on Storytelling

Humans are naturally drawn to stories. In fact, storytelling is one of the most powerful tools in marketing, and it can significantly improve the effectiveness of your explainer video. By weaving your product or service into a narrative, you create an emotional connection with your viewers.

Why storytelling matters:

• Engagement: A story makes your video more engaging. People are more likely to watch a video to the end if they feel invested in the story.
• Memorability: A well-crafted story is easier to remember than a simple explanation or sales pitch. Storytelling helps make your message stick.
• Emotional connection: Stories evoke emotions, and emotions drive decisions. By connecting emotionally with your audience, you encourage them to take action.

How to incorporate storytelling into your explainer video:

• Start with a relatable problem: Begin by showing the viewer a problem they face. This sets up the narrative.
• Introduce the solution: Present your product or service as the hero of the story. Show how it helps solve the problem.
• Include a resolution: Wrap up the story by demonstrating how the viewer’s life is better after using your product.

By focusing on storytelling, your explainer video becomes more than just a product pitch—it becomes an engaging experience that viewers remember.

Explainer Video Bonus Tip #4: Choose the Right Music

Music is a subtle yet powerful tool in setting the tone of your explainer video. It can influence how viewers feel about your brand, the message you’re conveying, and the overall mood of the video. The right music can elevate the viewer’s experience, while the wrong choice can detract from your message.

Why music matters:

• Sets the tone: The type of animated video soundtrack you choose can set the mood. Upbeat, energetic music is great for creating excitement, while softer, more reflective music can convey a calm, thoughtful message.
• Enhances emotional engagement: Music that matches the emotion of the video can enhance the emotional impact and make the video more memorable.
• Paces the video: Music can help set the pace for the video, ensuring that it flows smoothly and that transitions between different sections feel natural.

Tips for selecting the right music:

• Align with your brand personality: If your brand is fun and energetic, choose upbeat music. If you’re offering a more serious service, opt for more subdued, professional background music.
• Avoid overpowering the voiceover: The music should complement, not compete with, the voiceover. Make sure the music volume is adjusted so it doesn’t drown out the speaker’s voice.
• Use royalty-free music: To avoid copyright issues, use royalty-free or licensed music. Platforms like AudioJungle, PremiumBeat, or even YouTube’s audio library offer a wide range of music options.

Choosing the right music helps set the right mood and keeps your audience engaged throughout the video.

Explainer Video Bonus Tip #5: Consider Animation vs. Live-Action

One of the first decisions you’ll need to make when creating an explainer video is whether to go with animation or live-action. Both approaches have their advantages and can be effective, but it’s important to choose the one that best aligns with your brand and message.

When to choose animation:

• Simplicity and flexibility: If your message involves complex ideas or abstract concepts, animation can simplify and visualize the content. It’s also easier to change the look or flow of an animated video as your business evolves.
• Appealing to younger or tech-savvy audiences: Animated videos often resonate more with younger audiences and tech-savvy viewers, who appreciate creativity and visual storytelling.

When to choose live-action:

• Human connection: If your brand’s message is highly personal or you want to emphasize human connection, live-action can create a more relatable, authentic feel.
• Brand personality: If your brand has a serious, corporate, or professional image, live-action may be a better fit. It gives a more realistic and grounded approach.

Animation or live-action—what works best?

• If you’re showcasing a product or service that requires technical explanations, animation is usually the better option. If your message focuses on storytelling or human connections, live-action can help convey emotion more effectively.

Consider your audience and the nature of your message when deciding between animation and live-action for your explainer video.

Explainer Video Bonus Tip #6: Add Subtitles or Closed Captions

Adding subtitles or closed captions to your explainer video can make it accessible to a broader audience, including people with hearing impairments or those who speak different languages. It also helps boost the SEO of your video by providing search engines with text they can crawl.

Why subtitles and closed captions are important:

• Increased accessibility: Captions make your video accessible to people who are deaf or hard of hearing, ensuring that everyone can engage with your content.
• Improved user experience: Subtitles allow viewers to watch your video in noisy environments (like public transport) or with the sound turned off (such as on social media). This increases the chances that your video will be watched and shared.
• SEO benefits: Search engines like Google can crawl the text in your captions, making it easier for your video to rank for relevant keywords.

Best practices for adding subtitles or captions:

• Accuracy is key: Ensure that the subtitles accurately reflect what is being said. Mistakes can be distracting and reduce the professionalism of your video.
• Synchronize with the video: Make sure the subtitles are in sync with the audio to avoid confusion.
• Provide translations for different languages: If you’re targeting an international audience, offering captions in multiple languages can significantly expand your reach.

Subtitles and captions not only make your video more inclusive, but they also help enhance the viewer experience and improve video SEO.

Explainer Video Tips Conclusion

Thank you for reading our explainer video creation tips. Creating an explainer video can be a great way to promote your business and convert more website visitors into customers. By following the do’s and don’ts outlined in this article, you can create an effective and engaging explainer video that will help you reach your goals. So what are you waiting for? Get started today!

It usually helps to outsource your video making to an experienced video-maker for optimum results. Want more insight on how you can create a captivating explainer video? Contact the Video Igniter Team today!

Hire Video Igniter to Create Your Explainer Video

Video Igniter’s animated explainer video company provides top tier animation and design services at prices startups can afford.

We can make any kind of 2D or 3D explainer video you can imagine.

Check out our portfolio!

+20 reasons companies love hiring us to create animated videos.

Check out some of the animated videos our team has produced for blockchain companies and cryptocurrencies.  If you have a question about crypto explainer videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

How can animated videos help your blockchain company or cryptocurrency?

Our CEO, Derek Merdinyan was interviewed on The Investor Town Hall Show to discuss how blockchain technology companies and cryptocurrencies can use animated crypto explainer videos to make it easier for potential investors to understand the value and benefits of these new companies (jump to the second half of the video/transcript – the first half focuses on Video Igniter). Unfortunately, the audio quality on Derek’s end didn’t turn out that great. So we created a transcript of the audio to share along with the video.

Blockchain Video Transcript

Daniel Wong: We’re back in investor town Ellis headquarters in San Diego, California. I’m your host Daniel Wong. On today’s program, we have the CEO of Video Igniter Derek Merdinyan here with us today. Derek, thanks so much for taking the time to join you today. So, Derek, you have a very cool business where you create these animated crypto explainer videos. And yours are just really unique in the way you have your approach there. Explain to us, though, what Video Igniter is?

Derek Merdinyan: Video Igniter is an online platform that makes it faster, easier, and more affordable to produce custom animated videos. I think the medium is exceptionally useful for explaining new information and enabling people to not only understand it but to retain the information a lot better than live-action videos. So Video Igniter as a platform helps people work with animators online to produce custom animations.

Daniel Wong: So you and I have talked a lot about this before and talk to us about the ease of that process of going back and forth, you know, asking for edits and making changes is that why your platforms offered a better solution more efficient for them. 

Derek Merdinyan: Sure, so usually, when you work with an animator, there’s a lot of fine detailed information that you want to communicate back and forth. If you’re using email to communicate with an animator, you’re probably going to have several hundred emails going back and forth. That’s a lot of information to track and manage. Whereas, with Video Igniter, you have the animator and designer creating assets for you. 

You make direct comments online. That way, all the information stays organized. And – you can produce the content much more quickly for people on both ends. It is going to be easier for you as the client to ask for specific changes and edits. It’s also going to be easier for the animators and designers to respond to the feedback that you want.

How Can An Animated Crypto Explainer Video Help?

Daniel Wong: Definitely, the major value you’re adding back to the client there. Now you did talk about the ease of the animation helping to explain complicated things to investors and people out there trying to understand the business. Now we cover a lot of cryptocurrency and Bitcoin, which is – a lot of people a brand new sector and they really don’t understand it. So explain kind of how that helps to simplify the explanation to them. And also, how does it apply to a lot of the cryptocurrency areas certainly?

Derek Merdinyan: So cryptocurrencies, like you said they’re very difficult for people to understand, and what animation allows us to do is to create visual stories and metaphors that sort of bring these ideas to life to help people understand these new scenarios and these new ways of interacting with each other. They’re just not possible to do if you’re using a camera and filming someone in person.

So we’re able to take these ideas and explain them in a much more easily digestible format. This is great for companies that are preparing for an initial coin offering because right now a lot of them are shopping around a white paper that’s very long and takes maybe 45 minutes to read. But an animated crypto explainer video is a much better way to get people through that first level of initial interest in understanding the value of the platform before they spend time digging in and reading more about these different companies.

Holding Attention: Animated Crypto Explainer Video vs Live Action Talking Head

Daniel Wong:  And I think that makes perfect sense as we talk about live-action vs. animation. Where do you see the pluses thereof the animation over the live-action? Because you know we do a lot of that, of course. But the animation, I think, makes things so much simpler, and it is a little more condensed. So it does play into the shorter attention spans they can gather a lot of information very quickly. I mean, what’s your opinion on that? 

Derek Merdinyan: You’re very right there! Not only does it help people you know get this information in a much quicker fashion. It also is able to explain things that sometimes you just can’t really explain as effectively if you have two people talking. Sometimes you need custom visuals to help explain things. We found that people don’t really pay attention to talking head videos in the same way that they pay attention to animated videos.

This interview-style we have right now it’s great because it’s a conversation. It’s a dialogue between two people, and it keeps things going. But if you just have a CEO, they’re sitting and talking to the camera. It can be easy to fall and drop off while watching that video. Whereas an animated crypto explainer video that uses ongoing graphics to illustrate and highlight what a narrator saying is going to do a much better job of explaining that complex stuff. And you as a viewer are going to have a much better job remembering that information after you finish watching. 

Other Use Cases for Blockchain Animation?

Daniel Wong: And I think that’s such an important point you make there we always talk about the art of storytelling. It’s the why not the what. And that’s something that you’re really driving home to people is getting people to connect and that that real way to these companies. So give some examples that may be of use cases besides maybe the cryptocurrency side. Maybe some good examples you have already?

Derek Merdinyan: Sure, so cryptocurrencies are using these a lot because again, it simplifies these complicated networks of transfer of value that people just aren’t really as familiar with understanding, but animations can go so much farther, particularly in the e-learning space, to help people understand new ideas, explaining new concepts.

Deep Dive: See examples of explainer video scripts and the videos they turned into.

You know animation is seen as an entertaining medium for a very long time. But I think now we’re going to see it used a lot more for explaining new information. Whether it’s internal communications for company e-learning programs to onboard new clients. There’s a whole lot of new information that’s going to be explained this way now that the medium is easier to produce. 

Sign Off

Daniel Wong: Well, Derek, that looks like we’re about out of time for today, but we like to thank our guest CEO Derek Merdinyan for joining us today. Derek, thanks so much!

Derek Merdinyan: Thank you very much! 

Daniel Wong: So, folks, you’ve seen the CEO of Video Igniter. His videos are fantastic. We’re definitely gonna use these videos. We recommend a lot of companies in the crypto and Bitcoin space think about creating an animated crypto explainer video. Especially if you want to help people understand how those particular ICOs work. So if you want to find out more information go to videoigniter.com. Also, subscribe to our YouTube channel. Follow us on Facebook and Twitter, and we’ll catch you next time!

Stay tuned for the next interviews here on INVESTORTOWNHALL.COM!

And be sure to check out our animated video portfolio to see our latest and greatest creations. Interested in learning about pricing for your video? Request access to our pricing page here.

The Power of Storytelling With Crypto Explainers

Storytelling is a powerful tool that can transform even the most complex topics into relatable, easy-to-understand content. In the realm of cryptocurrency, where abstract concepts like blockchain, mining, and decentralized finance (DeFi) are common, storytelling can be particularly effective in engaging audiences. By structuring your explainer video around a narrative, you can help your viewers connect emotionally to the subject matter. For example, telling the story of a user navigating their first crypto transaction or a business adopting blockchain technology can humanize these technical processes. When done well, storytelling helps demystify abstract concepts, making them more tangible and memorable for the viewer. Additionally, stories tend to keep viewers’ attention longer, which is key for educational content that could otherwise feel overwhelming or dry.

Understanding Your Target Audience

To craft an effective crypto explainer video, it’s crucial to first understand your target audience. Crypto content isn’t one-size-fits-all, as audiences range from complete beginners to seasoned investors. For beginners, the video should focus on explaining the basic principles of cryptocurrency in simple, jargon-free language. For more advanced viewers, the video might need to delve deeper into technical aspects or explore specific use cases and investment strategies. By segmenting your audience and tailoring your content accordingly, you ensure the message resonates with each group’s level of understanding. If your explainer video addresses a variety of audience types, consider creating different versions of the video or segments within the same video to cater to both beginners and experienced crypto enthusiasts. This way, you can effectively educate and engage a wide range of viewers.

The Role of Visuals and Animations in Simplifying Complex Ideas For Crypto Explainer Videos

One of the most significant benefits of using animated explainer videos is the ability to simplify complex ideas through visuals. Cryptocurrency concepts such as decentralized ledgers, mining processes, and blockchain protocols can be difficult to grasp without visual aids. Animation allows you to break down these concepts into digestible pieces by using charts, graphs, and metaphors. For instance, an animation can illustrate how a blockchain transaction works by showing blocks connecting in a chain, making the process visually intuitive. Additionally, animations can highlight key concepts in ways that text alone cannot, such as using motion to explain the flow of digital currency or illustrating the security of encryption with visual metaphors like locked boxes. With the right visuals, your audience can better understand abstract crypto concepts, ensuring they absorb the information more effectively.

Optimizing Crypto Explainer Videos for Different Platforms

When creating a crypto explainer video, it’s important to consider how the video will be used across various platforms. Different platforms have different technical requirements and audience expectations, so optimization is key for maximizing engagement. For example, a video intended for social media platforms like Instagram or TikTok should be short, punchy, and formatted for mobile viewing, with subtitles to ensure accessibility even without sound. In contrast, YouTube videos may allow for longer content, so you can provide a deeper dive into the subject matter. Additionally, optimizing your video for SEO by including relevant keywords in the title, description, and tags can increase discoverability on platforms like YouTube. If you plan to use the video on your website, ensure it’s embedded in an easily accessible location and includes a clear call-to-action (CTA), guiding viewers on what to do next, whether it’s signing up for a service or learning more about a product.

Tips for Creating Effective Crypto Explainer Videos

To get the most out of your crypto explainer video, it’s important to follow some best practices. First, keep the content concise. Attention spans are shorter than ever, and viewers are more likely to engage with a video that gets to the point quickly. Aim for a video length between 60-90 seconds for social media and up to 3-5 minutes for deeper educational content. Second, use clear and simple language—crypto jargon can be overwhelming for beginners, so make sure to explain any technical terms that you use. Third, make sure your visuals and voiceover are synchronized and reinforce each other. The goal is to create a seamless flow where the narration guides the visuals and vice versa. Lastly, incorporate a strong call-to-action at the end of the video, directing viewers to take the next step, whether it’s visiting your website, subscribing to your channel, or signing up for a product or service. By keeping these points in mind, your explainer video will not only educate but also drive engagement and action.

Benefits of Animated Crypto Explainer Videos Over Other Formats

Animated explainer videos have distinct advantages over other formats, such as text-based content or static graphics, particularly when it comes to engagement, retention, and simplifying complex ideas. For starters, animated videos combine motion, visuals, and sound to capture viewers’ attention in a way that text alone cannot. This makes them far more engaging, especially for a topic like cryptocurrency, which can be difficult to explain using only static images or written explanations. By illustrating abstract concepts, such as blockchain transactions or smart contracts, animations help make them tangible and easier to understand. Furthermore, animated videos are more memorable—research has shown that people are more likely to remember information presented through visual storytelling than through written content. This increases retention and allows viewers to grasp complex subjects quickly, making them ideal for explaining topics like cryptocurrency. Additionally, animation offers a creative flexibility that other formats can’t match, allowing for the creation of engaging and entertaining visuals that keep the viewer’s interest throughout.

The Future of Blockchain Animation

As cryptocurrency and blockchain technology continue to evolve, so too do the ways in which animation can be utilized to explain these complex concepts. One emerging trend is the integration of virtual reality (VR) and augmented reality (AR) with animated explainer videos. This allows viewers to interact with blockchain concepts in a more immersive, hands-on way. Imagine being able to “walk through” a blockchain network or visualize a crypto transaction in 3D, helping users understand how decentralized networks operate on a deeper level. Additionally, as personalized experiences become more common, animated explainer videos may evolve to be more interactive and tailored to individual viewers. This could include interactive elements where viewers can explore topics of interest in more depth, select their preferred learning style (visual vs. text-based), or engage in real-time simulations. These advancements will allow animated videos to keep pace with the rapidly evolving landscape of blockchain technology while offering an even more engaging, educational experience for users.

Hire Video Igniter Animation to Create Your Crypto Explainer Video

Examples of Videos You Can Create With Video Igniter

Video Igniter can create any kind of 2D or 3D animated video for you. We can even help you turn your animation into an animated NFT.

To see more animation examples, check out our animation portfolio and request access to our demo reels and rate sheet.

Contact us or schedule a call to start making your video.

In today’s competitive market, brands are constantly seeking innovative ways to capture their audience’s attention and convey their messages effectively. One solution that has emerged as a game-changer is motion graphics and animation. From explainer videos to dynamic advertisements, motion graphics and animation offer unparalleled versatility and engagement potential. In this article, we’ll explore how these visual techniques can elevate your marketing efforts and help your brand stand out.

Benefits of Using Motion Graphics and Animation in Marketing

Motion graphics and animation are more than just eye-catching visuals; they are powerful storytelling tools. Here’s why they are ideal for marketing:

1. Increased Conversion Rates

Animated videos can drive conversions by presenting your brand’s value in a way that’s both informative and compelling. According to research, landing pages with videos see an 80% increase in conversions.

2. Better Social Media Performance

Animated content performs exceptionally well on social platforms, encouraging shares, likes, and comments. Algorithms on platforms like Instagram and Facebook prioritize video content, giving your animated posts a visibility boost.

3. Improved ROI

While motion graphics and animation may require an upfront investment, their long-term benefits often outweigh the cost. High-quality animations can be repurposed across multiple campaigns, maximizing your return on investment.

Motion Graphics and Animation Examples

Video Igniter can make any kind of 2D or 3D motion graphics and animation for you. You can see some of our favorite example videos below. For additional production samples, check out our animation portfolio or request access to our demo reels and price sheet.

Contact us or schedule a call to start making your video.

Are you looking for a different type of animation example? Send us a message to let us know what kind of production example you want to see and we will follow up with some relevant production samples.

How to make motion graphics and animation with Video Igniter

When you’re ready to start making motion graphics and animation, Video Igniter will guide you through these seven steps to bring your vision to life:

1). Get A Quote

Before the production process begins, let’s connect to learn about the motion graphics and animation want us to create. Send us a message with details about your project or schedule a call with our production team.

To help us develop a plan and a budget for your project, we’d like to learn the following types of information:

• What kind of motion graphics and animation do you want us to create?
• How long is the project?
• When do you need the final draft?

The answers to these questions enable us to develop a production plan and budget for your motion graphics and animation. Once we agree to the scope of the project, you will receive a production contract to sign and an invoice for 50% of the production budget.

2). Script

Download Video Igniter’s Free Script Writing Template

After we receive your signed contact and the production deposit, Video Igniter’s copywriters will connect with you virtually to ask some questions so they can write the script for your motion graphics and animation.

When the first draft is ready, you will receive a link to view a digital copy of your script. You can add your comments directly on the digital script. We also invite you to circulate the script among your internal team to get their feedback too.

Once all the feedback is in, our writers will revise your script and share the 2nd draft with you to review and approve. If additional edits are needed, we will continue to work with you to revise and polish your storyboard until you love it.

3). Storyboard

Download Video Igniter’s Free Storyboard Template

Next, we turn your script into a storyboard. The storyboard is the blueprint for your motion graphics and animation. It contains all the instructions the illustrators and animators need to create your motion graphics and animation.

Each page of the script includes:

• A sentence from your script.
• A rough sketch of the scene.
• Bullet point instructions that explain how elements will move in the scene.

You will receive a digital copy of the storyboard that you and your team can add revision requests on. Then, our storyboard artists will revise your storyboard according to your feedback. If the 2nd draft of the storyboard needs more edits, we will continue to work with you to revise and polish your storyboard until it’s perfect.

4). VoiceOver

After the storyboard is approved, you will receive a hand picked selection of voiceover auditions for your motion graphics and animation. Give them a listen and let us know which one is your favorite. We will hire that person to record the full voiceover and guide them through the pacing and energy they should use. You will get an opportunity to listen to the full recording and request edits (if needed) before we use it to make your motion graphics and animation.

5). Soundtrack

Video Igniter’s audio team will select a handful of soundtrack options for your project. Give them a listen and let us know which one is your favorite. We’ll take care of licensing the music so we can legally use it when we make your motion graphics and animation.

6). Illustrations

Video Igniter’s art director will review your brand guidelines and any style references you may have shared for your project. Then, they will design several pieces of concept art based on key scenes from your storyboard.

When you review the concept art, share your honest feedback with the art director. Let them know what you like and don’t like about each concept. This way, the art director knows what to focus on when they revise and polish your concept art.

After the concept art gets your sign off, the art director will oversee the creation of the rest of the illustrations for your motion graphics and animation. You will get an opportunity to review all of the art and request edits before we animate your content.

7). Animation

Now that everything is approved, it’s time to create your motion graphics and animation.

The animators will sync up the illustrations with the timing of the voiceover. Then, they will add motion to each scene, according to the instructions in the storyboard.

When the first draft is ready, you will receive a link to download a watermarked copy of your motion graphics and animation. Share the video with your internal team and members of your target audience and collect their feedback. Once you’ve organized all of the revision notes, send them to us and our animators will revise your video accordingly.

After the animation and motion graphics get your sign off, our audio team will add subtle sound effects to your video. They will also balance and master the audio levels between the voiceover, soundtrack and sound effects so everything sounds loud and clear.

You will be able to download the final, unwatermarked version of your motion graphics and animation after you pay the final invoice for your project.

How much does it cost to make motion graphics and animation?

Most forms of 2D motion graphics and animation can be produced for a rate between $1,750-$7,500 for 60-seconds worth of content.

That being said, there are certain types of motion graphics that can be produced for less. High end forms of 2D animation which are drawn by hand will cost more than $7,500 to produce.

Here are 4 ways you can get a quote for Video Igniter to make your motion graphics and animation:

1). Send us a message with details about your project.

2). Schedule a call with our production team.

3). Fill out this digital questionnaire.

4). Request access to our pricing page.

Deep Dive: How much does animation cost?

Tips for Creating Effective Motion Graphics and Animation

Here are 5 quick tips to keep in mind during a motion graphics and animation project to ensure you get the most impact out of your content:

1. Define Your Goal: Understand the purpose of your animation. Are you explaining a product feature, building brand awareness, or driving sales?

2. Know Your Audience: Tailor your animation style and message to resonate with your target audience.

3. Keep It Short and Sweet: Attention spans are short. Aim for animations that are between 30 seconds to 2 minutes, depending on the platform and purpose.

4. Prioritize Quality: Invest in professional animation services to ensure your video aligns with your brand’s image.

5. Include a Call-to-Action (CTA): Encourage viewers to take the next step, whether it’s visiting your website, subscribing, or making a purchase.

How long does it take to make motion graphics and animation

60-seconds worth of 2D motion graphics and animation can be produced in about 4-6 weeks. High end forms of animation that are drawn by hand will take at least 2x as much time to produce. Certain types of simple motion graphics can be produced in 1-3 weeks.

If you need to speed up the production process to meet a deadline, send us a message and ask about rush delivery animation.

Why Choose Motion Graphics and Animation?

Simplifies Complex Ideas: Motion graphics and animation make it easier to explain complex concepts, product features, or processes. For instance, a tech company can use a 2D or 3D animated video to showcase how its product works in a simple and engaging way.

Boosts Engagement: Studies show that visual content, especially animated videos, increases audience retention. A well-designed motion graphic or animation can capture attention within seconds, keeping viewers engaged throughout.

Enhances Brand Identity: Custom animations allow you to incorporate your brand’s color scheme, logo, and personality, creating a cohesive and memorable experience for your audience.

Versatile Applications: Motion graphics and animation fit seamlessly into various marketing channels, including social media, email campaigns, websites, and trade shows.

Types of Motion Graphics and Animation for Marketing

Different animation styles cater to various marketing needs. Here are some popular options:

Explainer Videos Explainer videos use motion graphics and animation to break down your brand’s value proposition in an engaging and digestible format. These are especially useful for startups introducing a new product to the market.

3D Product Demos High-quality 3D animations can showcase your product from every angle, highlighting key features and benefits in a visually stunning way.

Motion Graphics Motion graphics combine text, graphics, and sound to create a sleek and professional presentation. They’re great for illustrating data, stats, or key points.

Social Media Animations Short, snappy animations designed for platforms like Instagram, TikTok, or LinkedIn can boost engagement and increase shareability.

Character Animations Using animated characters to tell your brand story can evoke emotions and build a stronger connection with your audience.

Budget Saving Tips For Motion Graphics and Animation

Combine these tips to save 10%-25% or more off your production budget when you hire Video Igniter to create your motion graphics and animation:

1). Write The Script

You can earn a discount of $500 off the price of each minute of video content we produce for you if you develop the script for your motion graphics and animation. Need help writing your script? Download our script writing template for tips to help you get started.

2). Record The VoiceOver

If you record the voiceover for your motion graphics and animation, we will omit voiceover recording and licensing costs from your production budget.

3). Use Free, Legal Music

Websites like Incompetech offer libraries of music that we can legally use for free in your motion graphics and animation. If you find a free song we can legally use in your video, we will omit music licensing costs from your production budget.

4). Create The Storyboard

You can earn an additional $500 off the cost of each minute’s worth of motion graphics and animation we produce for you if you create the storyboard for your project. Download our storyboard template and review the included storyboard creation guide to learn how to make your own storyboard.

5). Start Production ASAP

Rush delivery is available if you need to speed up the production process to meet your project’s deadline – but it can increase your production budget by 10%-25% or more. If you want to avoid paying extra for rush delivery, schedule a call with our team ASAP or send us a message today so we can start creating a production plan for your motion graphics and animation.

Production Resources For Motion Graphics and Animation

These resources are popular among people researching and reading about ways to make motion graphics and animation:

How To Make Motion Graphics

How To Find, Hire And Collaborate With A Motion Graphics Designer

Examples Of Explainer Video Scripts And How To Write One

How We Can Help

At Video Igniter Animation, we specialize in creating custom motion graphics and animations tailored to your marketing needs. Whether you’re looking for a captivating explainer video or an engaging social media animation, our team of talented animators is here to bring your vision to life.

Contact us today to learn how motion graphics and animation can transform your marketing strategy!

Still have questions about motion graphics and animation?

Do you have a question about motion graphics and animation that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch the demo reel below for examples of the kinds of animation our team can produce for you.

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Couldn’t be happier with Derek and his team. The quality of the work for the cost far exceeded expectations and surpasses anything in the market. Derek was patient, offered many revisions, and was overall great to work with.”

Alex Novick – Founder, Sproutly.com

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.

If you’re looking for professional animated explainer video services to help you create a custom animated explainer video, you’re in the right place! Video Igniter’s animated video production services can be used to create any type of 2D or 3D animated explainer video that you can imagine!

Don’t worry if you have zero video production experience, Video Igniter’s production process will ensure you end up with a professional quality animated explainer video.

So, how does this work?

In this comprehensive guide, we’ll answer all of your top questions about Video Igniter’s animated explainer video services, including:

• How do I make a video with Video Igniter’s animated explainer video production services?
• Which animated explainer video services does Video Igniter offer?
• How much do animated explainer video services cost?
• How quickly can I make a video with Video Igniter’s animated explainer video services?

Answers to all these questions and more are coming up in this comprehensive guide – including tips to help you save 10%-25% or more off your production budget! But first, let’s take a look at examples of the types of explainer videos our production team can create for you.

Animated Explainer Video Services Examples

Video Igniter can make any kind of 2D or 3D animation for you. You can see some of our favorite example videos below. For additional production samples, check out our animation portfolio or request access to our demo reels and price sheet.

Contact us or schedule a call to start making your video.

Are you looking for a different type of animation example? Send us a message to let us know what kind of production example you want to see and we will follow up with some relevant production samples.

How to make an explainer video with Video Igniter’s animated explainer video services?

When you’re ready to make an explainer video, Video Igniter will guide you through these 7 steps to turn your idea into a custom animated video.

1). Contact Us For A Quote

Before you choose a production company to make your animated explainer video, we recommend you search for different animation companies and compare them to one another. You should look into:

• Each company’s animation portfolio
• Production rates
• A list of complimentary animated explainer video services
• Reviews & testimonials

When you’re ready to get a quote for your animated explainer video, send us a message or schedule a call with our production team.

Our team will connect with you virtually to learn about the video you want us to create and discuss any ancillary animated explainer video services (video promotion, etc) that may compliment your project. Once we agree to the scope of your project, you will receive a production agreement to sign and an invoice for the first 50% of your production budget.

2). Script

Download Video Igniter’s Free Script Writing Template

One of the animated explainer video services we offer is script writing. Video Igniter’s professional copywriters will meet with you to learn about what you want to explain in your video before they draft your video’s script. Our writers will ask questions like:

• What do you want to communicate in your animated explainer video?
• Who is the audience for your video?
• What challenges does your audience experience?
• What do you want people to do when they’re done watching your explainer video?

These types of questions help our writers develop a script that conveys your key messages to your audience in a way that resonates with them.

You will receive a digital copy of the script to review with your team. We invite you to add your feedback directly on the script. Then, our writers will revise and polish your script and share the 2nd draft with you to review and approve. If additional edits are needed, we will continue to work with you to revise and polish your script until you love it.

3). Storyboard

Download Video Igniter’s Free Storyboard Template

Video Igniter’s animated explainer video services also include storyboard creation. The storyboard is the blueprint for your animated explainer video. It provides instructions for the illustrators and animators so they know what to create for each part of your video.

After the script is approved for your video, our storyboard artists will turn your script into a storyboard. Each page of the storyboard includes:

• A sentence from your script.
• A mockup or rough sketch of each scene.
• Bullet point instructions that explain how elements will move in each scene.

When the storyboard is ready, you will receive a digital copy to review with your team. You can add your feedback directly on each slide of the storyboard. Then, our storyboard artists will revise the storyboard and integrate your revisions.

You will receive the 2nd draft of the storyboard to review and approve with your team. If additional edits are needed, we will continue to work with you to polish and perfect your storyboard until you love it.

4). VoiceOver

Our animated explainer video services also include voiceover recording and production. You will receive a hand picked selection of voiceover options for your animation. Give them a listen and let us know which one is your favorite. We will hire that voiceover talent to record the full narration for your explainer video. We’ll also take care of acquiring the appropriate license(s) so we can legally use the audio when we make your explainer video.

5). SoundFX & Music

You will also receive a selection of soundtrack options for your explainer video. Give them a listen and let us know which one is your favorite. We will take care of acquiring the appropriate license(s) so we can legally use the music when we make your explainer video.

Our animated explainer video services also include audio mastering. Later on in the production process, after your animation is approved, our sound team will add subtle sound effects to your explainer video. Then, the sound engineers will balance and master the audio levels between your voiceover, soundtrack and sound effects so everything sounds loud and clear.

6). Illustrations

Video Igniter’s art director will review your brand guidelines and any style references you may have shared. Then, they will create multiple pieces of concept art for your explainer video, based off scenes from your storyboard.

When you review the concept art, please share your honest feedback. Let the art director know what you like and dislike about each piece of concept art. This way, the art director can revise and polish your favorite piece of concept art until you love it.

Once the concept art is approved, the art director will oversee the creation of the rest of the illustrations for your explainer video. You will get a chance to review the art and request edits before we animate your video.

7). Animation

Now that everything is approved, it’s time to animate your explainer video!

Video Igniter’s animators will sync up the illustrations with the timing of the voiceover narration. Then, they will add animation to each scene according to the instructions we developed in the storyboard.

When the first draft is ready, you will receive a link to download a watermarked version of your explainer video. We invite you to share the video with your internal team and members of your target audience to get a wide range of feedback.

After you consolidate everyone’s feedback, send it to us and we will integrate the revisions into your video. Then, we’ll render out the 2nd draft of the explainer video for you to review and approve.

You will be able to download the final, unwatermarked version of your animated explainer video after you pay the final invoice for your project.

What types of animated explainer video services does Video Igniter offer?

In addition to creating animated explainer videos, Video Igniter offers the following types of animated explainer video services:

• Explainer Video Script Writing
• Storyboard Creation
• Conversion Rate Optimization With A/B Testing
• Video Promotion

How much do animated explainer video services cost?

The full production cost for creating animated explainer videos costs between $1,750-$7,500 for 1 minute of 2D animation and $5,000-$25,000 for 1 minute of 3D animation.

High end forms of 2D animation – also known as hand drawn animation or cel animation – can cost 2x-3x more than standard 2D animation.

Script creation and storyboard creation services each cost $500 for each minute of content we create for you.

Video Promotion and optimization services are quoted on a per-project basis.

Here are 4 ways you can get a quote for Video Igniter’s animated explainer video services:

• Send us a message about your project.
• Schedule a call with our production team.
• Fill out this questionnaire about your video project.
• Request access to our pricing page.

Deep Dive: How much does animation cost?

How quickly can I make a video with Video Igniter’s animated explainer video services?

Video Igniter’s animated explainer video services can take you from idea to final draft of your video in 4-6 weeks.

3D explainer videos may take 2x-3x more time to complete the project.

If you need to speed up the production process, send us a message and ask us about rush delivery for your explainer video.

Deep Dive: How long does it take to animate a 1 minute video?

Budget Saving Tips For Animated Explainer Video Services

Combine these tips to save 10%-25% or more off your production budget when you hire Video Igniter’s animated explainer video services.

1). Write The Script

Video Igniter’s animated explainer video services include script writing for your video project. However, if you decide to write the script yourself, you can earn a discount of $500 off the price of each minute of content we produce for you. Download our script template for help writing your video’s script.

2). Record The VoiceOver

If you record the voiceover for your explainer video, we will omit voiceover recording and licensing costs from your production budget.

3). Use Free (Legal) Music

Sites like Incompetech offer large libraries of free music that we can legally use in your animated explainer video. If you find a free song you want to use in your animated explainer video, send it to us and we will omit music licensing costs from your production budget.

4). Create The Storyboard

Video Igniter’s animated explainer video services also include storyboard creation. We’re happy to create your storyboard for you – but if you opt to create it yourself, you will earn a discount of $500 off the cost of each minute of video we create for you.

Need help creating your storyboard? Download our free storyboard template and review the included storyboard creation guide to see how easy it is to make your own storyboard.

5). Start Production ASAP

The easiest thing you can do to save money on your production budget is to start production as soon as possible. Rush delivery is available if you need to speed up the production process to meet your deadline – but it can increase your production budget by 10%-25% or more! To help keep your production budget as low as possible, schedule a call with our production team ASAP or send us a message so we can start planning your explainer video project.

Production Resources For Animated Explainer Video Services

These resources are popular among people researching different animated explainer video services:

• How do I choose the right visual style for my video project?
• What is a storyboard and why do I need one?
• Should I use 2D animation or 3D animation for my project?

Still have questions about animated explainer video services?

Do you have a question about animated explainer video services that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

Watch the demo reel below for examples of the kinds of animation our team can produce for you.

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Couldn’t be happier with Derek and his team. The quality of the work for the cost far exceeded expectations and surpasses anything in the market. Derek was patient, offered many revisions, and was overall great to work with.”

Alex Novick – Founder, Sproutly.com

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

Get in touch!

Schedule a call to discuss your animated video project.

Get a quote for us to create your animated video.

Request access to our newest price sheet.

Create your Video Igniter account, fill out a creative brief for your video and we’ll begin production as soon as we receive your production deposit.