Computers have broadened the possibilities for different animation styles and techniques that were never possible with hand drawn 2D animated videos. When your imagination is the only limit for the style for your animated video, it can be daunting to figure out the right animated video style for your project. In this article, we’ll present a set of questions to help you think about narrowing down the right style for your animated explainer video. If you have a question about animated video styles that isn’t answered in this article, you can use our contact form to ask your question or click the image below to with a member of our production team:

Questions to ask yourself to figure out which of the different types of animation styles is right for your animated explainer video:

1). Who is your audience? (What does their current design taste look like?)

2). Should I use 2D or 3D animation

3). High end vs cheap?

4). When is the final draft needed by?

5). When should we use hand drawn or ‘frame by frame’ animation?

6). When to use types of non-computer animation (stop motion, paper cut out, whiteboard, screen recordings)

1). Who is your audience? (And what does their design taste look like?)

This article is going to make you think about design in many different ways but the most important factor is knowing who your audience is and understanding their design preferences. If you’re making an animated video to teach kids, then a simple, cartoon animation style is what you’re looking for. On the other hand, if your audience is comprised of C-suite executives who are watching your animated explainer video to see if they want to try your product/service, a more sophisticated animation style or motion graphic would be appropriate.

What kind of animated visual style speaks to your target audience?

Whomever your audience is, spend some time looking at websites, social media pages, and other types of custom animation that your target audience would watch. Find what’s already resonating with that audience and save those examples to share with the designers that are going to work on your animated video. They will be able to take in the examples you share along with your branding and come up with a unique style that fits both criteria.

2). 2D vs 3D Animated Video

In many cases, 2D is the way to go. It’s an infinitely versatile visual storytelling medium. You can get intricate and complicated with the design to make something that stands out, or use a simple animation style without losing your message. 2D videos are quicker and less expensive to produce than 3D animated videos. 2D videos are also easier to make changes to mid-way through production if someone gets a great idea they want to incorporate. 3D animations are the ideal style for your animated video if you want to take a viewer on a journey inside a 3D space to show what an environment is like or to understand the inner workings of a machine or system. 3D animation also works great for your standard explainer video if you want to go for a high impact visual style that stands out from the bunch. Just note that if you want to make a 3D animation, it will take more time and a larger budget to produce than 2D animation.

3). High end vs cheap? OR Knowing how your budget will affect style

The size of your budget will greatly impact the style, quality and length of your animated explainer video. If you only have a few hundred dollars, your video will likely use a simple animation style consisting of stock images, icons and characters. Budgets of a few thousand dollars can get you a simple or modern looking 2D animation with custom graphics and smooth animations.

For a high end 2D animation (frame by frame animation), you’ll likely want a budget of more than $5,000 per minute of animation in your video. Custom 3D animations usually cost more than $10,000 to create 60 seconds of content. You might be able to find animators that will do this work for less, but expect to pay more than $10k/min if you want good quality custom graphics and animations.

4). What is your deadline?

How much time do you have to get your animated video produced?

How much time do you have to get your video made? Are you weeks away from a product launch and trying to get things done in a short timeline? If so, you’ll want to stick with some form of 2D computer animation or maybe a whiteboard style video. 3D animation and frame by frame animation (or hand drawn animation) generally requires a few months to do all the work. 2D animations are easier to change and modify the style so that they can be produced in a shorter time frame.

Deep Dive: How long does it take to animate a 1 minute video?

5). When to use hand drawn or ‘frame by frame’ animation?

Frame by frame animation (aka hand drawn animation or ‘cel-animation‘) is what most people are familiar with when they think of animation. Think back to the original Disney movies and Looney Tunes cartoons that were created by artists who illustrated each frame by hand. 24 individual images were created per second of video – each with slight adjustments that appear as continuous fluid motion when played as a video.

These days, frame by frame animation is usually done on a computer. Artists will design characters and scenes and then animators will adjust that image slightly for every single frame of the video to make it look like the image is in motion. While technology has made this art form easier and more advanced than it has ever been, it is still a tedious and time consuming process. Frame by frame animation is the way to go for your video if you want to have beautiful fluid motion in your characters, scenes and transitions. The extra time is worth the effort for the visual effect this animation style enables.

6). When to use types of non-computer animation (stop motion, paper cut out, whiteboard, screen recordings)

Stop motion animation, paper-cut out animation, whiteboard animation and screen recordings are all styles of animated videos that you can use for your business – and potentially even create them yourself! While there’s no clear cut answer to when or why you should use one of these different animation styles, they tend to be easier to produce and require a lower budget. If you are making a stop motion video, a paper cut out video, or a whiteboard recording, the only equipment you need is your phone’s camera (and maybe a whiteboard and a pen). Screen recorded videos are best for when you want to show someone how an app or a website works. Sometimes written instructions can be vague, but a screen recording provides unambiguous instructions to viewers about what steps to do next.

Whiteboard animations are a popular low cost visual production style.

7. The Role of Color Psychology in Animation

Color is one of the most powerful tools in animation—it sets the tone, influences emotions, and helps communicate messages effectively. When choosing an animation style, it’s important to consider how color psychology plays into your brand and storytelling.

Bright, saturated colors – Often used in animations targeting children or upbeat, fun brands. Think of brands like Nickelodeon or Lego, where vibrant colors create excitement and energy.

Muted, pastel tones – Popular for minimalist or sophisticated brands. Tech companies and modern wellness brands often use this color palette to evoke a sense of calm and trust.

Dark and moody shades – Great for serious, dramatic storytelling. These colors work well in cinematic animations, gaming trailers, or explainer videos targeting high-end, niche audiences.

If your brand has established color guidelines, ensure that your animation follows them to maintain consistency across all marketing materials.

8. Storytelling and Scripting in Animation

Download Video Igniter’s Free Script Writing Template

Regardless of how visually stunning an animation is, a poorly structured story can make the final video ineffective. Before deciding on an animation style, focus on creating a compelling script.

Clear messaging: Your script should communicate your key message concisely without overwhelming the viewer.

Engaging narrative: Even explainer videos benefit from storytelling elements—introduce the problem, provide a solution, and wrap up with a strong call to action.

Character-driven vs. abstract storytelling: Some videos rely on relatable characters to guide the viewer through a story, while others use abstract visuals and motion graphics to communicate information in a sleek, modern way.

Pro Tip: A well-structured storyboard helps bridge the gap between the script and animation. Creating a storyboard allows you to visualize key moments and ensure that the chosen animation style supports the story effectively.

9. VoiceOver Narration vs. Text-Only Animation

When producing an animated video, you’ll need to decide if you’ll use voiceover narration, text-based messaging, or a combination of both.

Voiceover narration adds personality and emotion, making it easier to connect with the audience. This works well for tutorials, product explainers, and storytelling-driven animations.

Text-based animation (kinetic typography) is a great option if you want a visually engaging video without using a voiceover. This style works well for social media videos, where people may watch without sound.

Combining both methods provides flexibility—allowing the message to be understood even when muted while keeping the narration engaging for those who listen.

When using voiceovers, consider professional voice talent to ensure clarity and credibility. If you’re targeting a global audience, creating different language versions or subtitles will expand accessibility.

10. Accessibility and Inclusivity in Animation

A truly effective animated video is one that can be understood and enjoyed by as many people as possible, including those with disabilities. Here are some ways to ensure accessibility:

Closed captions and subtitles – Essential for people who are deaf or hard of hearing. They also help with engagement, as many people watch videos on mute. Video platforms like YouTube use AI to translate your English subtitles into other languages which expands your video’s ability to connect with non-English speaking audiences.

Color contrast – Ensuring high contrast between background and text elements improves readability for visually impaired audiences.

Audio descriptions – Adding narration that describes key visual elements can help blind or visually impaired viewers understand the content.

Avoiding excessive motion – Fast-moving animations or flashing elements can be overwhelming for neurodivergent viewers or those prone to motion sickness.

Incorporating accessibility into your animation design ensures that your video reaches the widest audience possible.

11. How Different Industries Use Animation

Not all animation styles work for every industry. The right style should align with the subject matter and audience expectations. Here’s how different industries leverage animation:

Healthcare & Medical – 3D animation is often used to create detailed visualizations of human anatomy, medical procedures, and pharmaceutical mechanisms. These medical animations help simplify complex topics for both patients and professionals.

Technology & SaaS – Motion graphics and 2D explainer videos are commonly used to break down complex tech concepts, demonstrate app features, and showcase software user interfaces.

Finance & Fintech – Abstract motion graphics, whiteboard animations, and kinetic typography help explain financial services, investment strategies, and blockchain technology in a visually engaging way.

Education & E-Learning – A mix of 2D character animation and interactive animations is often used to make learning more engaging for students of all ages.

Entertainment & Gaming – 3D character animation, anime-inspired styles, and frame-by-frame animation bring fictional worlds and characters to life in gaming trailers, web series, and feature films.

By analyzing how animation is used in different industries, you can get inspiration for your own project and ensure that the style you choose aligns with your industry’s norms and expectations.

Common Mistakes to Avoid When Choosing an Animation Style

Choosing the wrong animation style can lead to a video that feels out of place, ineffective, or even off-brand. Here are some common mistakes to watch out for:

Ignoring your target audience – A serious corporate audience may not appreciate a cartoonish style, while children might find sleek motion graphics too complex.

Underestimating production time – Choosing a highly detailed animation style without factoring in production time can lead to missed deadlines.

Choosing style over substance – A visually stunning animation won’t be effective if the message isn’t clear or engaging.

Overcomplicating the visuals – Too many intricate details or excessive motion can make it difficult for viewers to follow along.

Not aligning with brand identity – If your company has a minimalist, modern brand aesthetic, a highly detailed and complex 3D animation may feel out of place.

By keeping these common mistakes in mind, you can make a more informed decision and ensure your animated video effectively conveys your message.

Exploring Emerging Animation Trends

Animation is constantly evolving, and staying up to date with trends can help your video feel fresh and innovative.

AI-driven animation – Artificial intelligence tools are automating parts of the animation process, making production faster. AI is especially useful for generating in-between frames, automating lip-syncing, and even assisting with scriptwriting.

Hybrid animation styles – Combining 2D and 3D animation elements creates a unique aesthetic that feels modern and dynamic.

Augmented Reality (AR) & Virtual Reality (VR) animation – As AR and VR technology grows, more brands are using interactive animated experiences to engage users in a more immersive way.

Hand-drawn aesthetics in digital animation – Many brands are opting for a “handmade” feel in digital animations, blending traditional hand drawn animation artistic elements with modern animation tools.

Staying ahead of these trends can help businesses choose animation styles that feel current and engaging.

Deep Dive: Interested in seeing examples of what these different animation styles look like? Check out this article:

Animation Style Guide: Different Types of Animated Explainer Videos.

Choosing the Right Animated Video Style for Different Platforms

The platform where your video will be published plays a significant role in determining the best animated video style to use. Each platform has its own user behavior, formatting, and design expectations:

YouTube – On this platform, longer-form content (1–5 minutes) works well. Explainer videos with a balance of voiceover, character animation, and motion graphics are highly effective here. If your channel is branded, use consistent animation styles to build visual identity.

Instagram & TikTok – Short, punchy videos with fast transitions and high visual impact perform best. Consider using kinetic typography, bold color palettes, and loopable animations that are optimized for vertical video formats.

LinkedIn – Professional audiences on LinkedIn tend to engage with animations that use clean motion graphics, corporate branding, and subdued color schemes. Think modern, informative, and visually polished.

Websites & Landing Pages – Animations embedded on a homepage or product landing page should be lightweight, load quickly, and enhance the user experience without being too distracting. Use subtle looped animations or animated icons to increase engagement.

Email Marketing – While embedding full animations in emails can be tricky, GIF-style animations can improve click-through rates when used sparingly. Choose simple animation styles that loop cleanly and emphasize your CTA.

Understanding how your animated video style aligns with the norms and constraints of different platforms helps you tailor your content for maximum reach and effectiveness.

Interactive Animation vs. Passive Animation

As animation technologies evolve, brands now have the option of creating interactive animated videos, where viewers can click, scroll, or make decisions that affect the content being shown.

Interactive animated video styles are particularly effective for:

• Training and e-learning content
• Onboarding new users to digital platforms
• Product configurators and guided demos
• Gamified experiences and quizzes

These types of animations require a different design mindset. Instead of a linear story, interactive styles involve decision trees, dynamic transitions, and UI-like interfaces.

Passive animations, on the other hand, follow a fixed script and are ideal for storytelling, brand introductions, or explainers. They’re easier and less expensive to produce but may have less viewer retention in educational or demo contexts.

Choosing between interactive vs. passive animation styles depends on your communication goals and user engagement priorities.

How Branding Influences Animated Video Style

Your brand identity should be at the core of every design decision—including your animation style. Animated videos are often one of the first touchpoints a potential customer has with your brand, so it’s crucial to ensure your animation aligns with your brand guidelines.

Key branding elements to consider:

• Typography: Does your brand use modern sans-serif fonts or playful handwritten styles? Match this within the animation.
• Logo Animation: Incorporating a consistent animated version of your logo can help reinforce brand recognition across videos.
• Color Palette: Stick closely to your brand’s color hierarchy and understand how color psychology complements your overall brand personality.
• Illustration Style: Some brands use geometric, flat illustrations while others prefer organic, hand-drawn visuals. Consistency here matters.

If your brand is known for being innovative, minimalist, luxurious, fun, or eco-friendly, your animated video style should reflect that tone visually and emotionally.

Pre-Production Planning Tips for Choosing Your Animation Style

Before jumping into production, follow these pre-production best practices to ensure you choose the most effective animation style for your goals:

1. Develop a creative brief
Clearly outline your project goals, audience, message, tone, and preferred animation styles. This helps align your production team and reduces revisions.

2. Storyboard multiple style options
Visualize key scenes in different styles (2D flat, whiteboard, isometric 3D, etc.). This allows you to evaluate which one fits best with your message and brand.

3. A/B test short animation snippets
If you’re unsure which style will resonate most with your audience, test two different 10-second animation samples on social media and measure engagement.

4. Assess your team or partner studio’s strengths
If you’re hiring a studio or working with freelancers, ask to see their animation reels and see which styles they execute best. Choosing a style they excel in will ensure higher quality results.

Animation Styles in Cross-Cultural and Multilingual Campaigns

If you’re creating animated content for global audiences, be mindful that animation styles don’t translate universally. What feels modern and clean in North America might feel sterile in Latin America or too simple in Asia.

Tips for cross-cultural animation success:

• Use characters and imagery that are culturally neutral or easily localizable.
• Avoid idiomatic expressions in text or voiceover unless you plan to adapt for each language.
• Use symbolic imagery that’s globally recognized (e.g., a lightbulb for ideas, magnifying glass for search).
• Keep your animation style flexible enough for future adaptations.

Creating multilingual versions of the same video may also influence your choice in style—text-heavy animations may need redesigns to accommodate languages like German (longer words) or Arabic (right-to-left scripts).

Budget-Saving Tips Without Compromising Animation Style

Animation can be expensive, but smart planning can help you achieve high-quality visuals even on a modest budget. Here’s how:

• Use pre-built assets: Incorporating elements from animation libraries or stock graphic platforms can speed up production and reduce costs without sacrificing visual quality.
• Limit the number of scenes: Focus on storytelling efficiency—fewer scenes with clever transitions can deliver just as much impact.
• Reuse elements: Backgrounds, character rigs, and motion templates can be reused throughout the video, reducing the need for new designs.
• Batch similar animations: If you’re producing a series of videos, batch tasks like voiceover recording and character rigging to reduce overall costs.

By making budget-conscious decisions, you can still deliver a professional-looking animation that aligns with your style goals.

Licensing, Copyright & Legal Considerations with Animation Styles

Not all animation styles are created equally when it comes to legal and licensing considerations:

• Stock assets: If your animation includes icons, illustrations, or music from a stock platform, ensure you’re using them within the terms of the license (especially for commercial use).
• Third-party templates: Many motion graphics templates for After Effects or similar programs have specific licensing rules. Verify usage terms to avoid legal issues.
• Original character design: If you’re creating branded mascots or characters, make sure you have ownership or exclusive rights to use them in perpetuity.

Discuss legal rights and usage ownership with your animation provider up front, especially if you plan to reuse your video style across multiple platforms and formats.

Animated Video Style Wrap Up

Choosing the right animation style for your project requires careful consideration of your audience, budget, timeline, and branding. Whether you’re looking for a sleek motion graphics explainer, a fun and playful 2D animation, or a high-impact 3D visualization, understanding your goals will help you make the best decision.

If you’re still unsure about which style is best for your project, our team is here to help. Reach out through our contact form or schedule a call with our production team to discuss your animation needs!

Hire Video Igniter to Create Your Animated Video

Video Igniter provides world class animated video production services at prices small businesses can afford.

We can make any kind of 2D or 3D animated product video you can imagine.

Check out our portfolio! +20 reasons companies love hiring us to create product videos.

Animated Video Demo Reel 

Animated Video Success Stories & Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“My whole family and everyone on Facebook thinks you are amazing. My whole office is freaking out.”

Patricia Shields – Real Estate Agent

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.” Anonymous Customer Feedback

Get in touch to discuss your animated video project

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B2B explainer videos are gaining popularity with biz dev, marketing and sales teams because they help improve every stage of the sales funnel. Whether you want to increase awareness, generate more leads, nurture prospects, close sales or educate your customers, B2B explainer videos are highly effective at getting the job done. In this article, we answer the most frequently asked questions about B2B explainer videos and walk you through the production process to make them.

If you have a question about b2b explainer videos that isn’t answered in this article, you can use our contact form to ask your question or click the image below to schedule a call with a member of our explainer video productions team:

What Is A B2B Explainer Video?

Explainer videos are educational videos that break a topic down into small, easy-to-digest topics in order to help the viewer learn new information. They can be animated, live-action, illustrated on whiteboards or a combination of all the above.

Explainer videos make it easier for people to understand new information because they combine custom visuals that are designed to focus on the specific details that are needed to learn the topic along with a voiceover that explains the information being presented. These videos are designed to be easy to digest and help the viewer retain the information longer.

To read more about explainer videos and how they’re used, check out our companion article titled: “What is an explainer video?“

Why Do Companies Make B2B Explainer Videos?

Increase Awareness

B2B Explainer videos are phenomenal for generating awareness within your target market. Custom animated videos help your message stand out and get attention better than blog posts, images and live action videos. When you put colorful moving images in your target audiences’ feeds, you increase the odds your target audience will spend a few seconds of attention to learn what your video is about. If the message is truly relevant for them, they’ll navigate to your website or social media pages to learn more.

Generate Leads

Animated explainer videos are great for generating leads on your homepage. With proper script writing, your video should be designed to address a problem your target audience experiences and present a compelling case for why they should use your product/service to address their pain points. Ending your video with a call to action encourages viewers to sign up for your service, download your app, input their email address or contact your sales team to learn more.

Nurture Prospects & Educate Customers

Often times, blog posts are used to nurture and educate leads because it’s a cost effective way to put out large quantities of educational visual content for your prospects to self-educate. However, we all know most people prefer watching videos over reading text. That’s why we recommend creating some explainers. It makes your content more digestible in order to help your target audience understand what your product/service does. It also helps them remember the information longer.

Close More Sales

When you nail your video pitch, it can be better than having a sales person.

Because the video is consistent.

It delivers the same high quality pitch every time.

If you can’t justify flying or driving to meet all your prospects, a b2b explainer video is a fantastic way to get your foot in the door and quickly explain what you have to offer. B2B explainer videos can help you close sales in places you never thought you’d be able to reach in the first place.

Examples Of Animated B2B Explainer Videos You Can Get From Video Igniter

Video Igniter can create any kind of 2D or 3D animated explainer video for your business. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How To Make An Animated B2B Explainer Video

To get your project started, get in touch with us and let us know what kind of animated video you want us to create. We’ll help you figure out pricing and a timeline to get your video created. We’ll also send you a questionnaire to help us collect important information about your video including what you want the video to be about, what key details we need to include, what the video should look like and who is the target audience for your animated explainer video.

Script

Download Video Igniter’s Free Script Writing Template

We’ll use the information you provided in the questionnaire to develop the first draft of the script for your b2b explainer video. Our goal is to write a script that concisely articulates the problem your target market experiences and create a compelling story that highlights how your product/service can resolve their problem. We’ll send you the first draft of your script and give you time to review it internally. Send us your comments and let us know if there are any changes you would like us to make for your script. Otherwise, mark it as approved and we’ll start creating the storyboard.

Want to save some time and money on your b2b explainer video production experience? Consider writing the first draft of your script and sending it to us instead of hiring us to write the script for you. We can work with you to polish your script to make it production-ready!

B2B Explainer Video Script Writing Resources

How To Write A Script For An Animated B2B Explainer Video

7 Tips to Supercharge Your Video Script

Examples Of Explainer Video Scripts + How To Write A Script

Free Scriptwriting Template: Get our free script writing template here.

Storyboard

The storyboard is the blueprint for your animated explainer video. It tells the illustrators what visuals need to be created and it lets the animators know how they are supposed to animate the scenes so that they’re in sync with the voiceover. Each page of your storyboard includes four parts: a sentence from your script, a rough mockup of the scene, a list of directions for the animators and a list of assets that are needed to create the scene. The diagram below show an example of what you can expect to see in your storyboard:

Download Video Igniter’s Free Storyboard Template

We’ll send you the first draft of the storyboard and give you a chance to review it internally and provide your feedback. If you love the storyboard as-is, mark it as approved and we’ll proceed with production. Otherwise, let us know what sorts of changes you want to see and we’ll incorporate them asap. You’ll get another chance to review the storyboard for approval before we proceed to the next phase of production.

Free Download: Get our free storyboard creation template here.

VoiceOver

Now that the script and storyboard are locked in, we can help you create the voiceover for your b2b explainer video. First, we’ll order voiceover auditions from several voiceover artists that we feel will deliver a professional tone that resonates with your target audience and reflects well on your brand. You will get to hear a sample recording from several different voiceover artists.

After you let us know which one you prefer, we will hire them to record the full voiceover and secure the appropriate license to use the voiceover recording wherever you plan to show your explainer video. We will guide the voiceover artist to let them know where to change their tone/inflection/energy throughout the voiceover including places where they should pause or how to pronounce difficult words. You will get an opportunity to review the voiceover and approve it (or request revisions) before we use it in your animated video.

Soundtrack

We’ll select a handful of soundtracks we feel will enhance the presentation of the message in your b2b explainer video. If you are in love with one of the soundtracks, we’ll purchase the appropriate broadcast license for your video’s use. Not satisfied with any of the options? Let us know why and we’ll select fresh options for you. Got a few options you like but can’t decide which is best? Let us know and we’ll help you preview each soundtrack with the first draft of your animated video so that you can hear which soundtrack works best.

To learn more about how to pick the right soundtrack for your animated video, check out this video.

Illustrations

The illustration phase of the production process has two steps: concept art creation & creation of all the art for your animation.

After your storyboard is approved, our art director will review your brand guidelines and any style references you provided and use it to develop one or more unique visual styles for your b2b explainer video. The art team will take a key scene from your storyboard and use it to create one or more pieces of original concept art.

When you review the concept art, let the art team know if there is one style in particular that you are in love with. You can share feedback with them and we’ll update the concept art before sending it back to you to review. If there are aspects of multiple pieces of concept art that you like, let us know which details resonate with you and well use them to develop a new piece of concept art. Not a fan of any of the concept art? Let us know your thoughts and we’ll create some completely new concept art for you.

Once the concept art gets your sign off, our art team will create the rest of the illustrations for your explainer video using the concept art as a visual style reference. You will get an opportunity to review the art and request revisions before we proceed to the animation stage.

Animation

Now that the voiceover and illustrations are locked in, it’s time to animate. It takes about one week to make each minute of a b2b animation. Fancier 2D animations or 3D animations may require more time. If you need your video animated quicker, we have rush delivery animation options available. When the first draft of your animated video is ready to watch, give it a detailed review with your internal team and members of your target audience. Collect everyone’s feedback and send it off to us to wrap up the final draft.

Are All B2B Explainer Videos Animated?

No. Not all b2b explainer videos are animated. Some use a mix of filmed footage or stock footage mixed with animations and motion graphics. It is rare for an explainer video to not include any animations or motion graphic elements.

How Long Does It Take To Make An Animated B2B Explainer Video?

2D animated b2b videos take 3-8 weeks to produce. To learn more about what’s involved at each stage of production and how long each stage of production takes, check out our companion article called, “Understanding the Animated Video Production Workflow.“

You can save a little time by writing the script and or the storyboard yourself. If you need to guarantee quick delivery, get a quote and let us know that you are interested in rush delivery animation.

How Long Should My Explainer Video Be?

That depends on your goal.

If you want to create explainer videos for the top of your funnel, aim to create shorter content. 5-30 seconds is ideal but you could go up to 60-90 seconds. Your goal isn’t to explain everything. You just want to get the attention of your target audience and hook them into clicking over to your website or landing page – where they can watch longer videos if they’re interested in what you offer.

If you want to create content to generate leads, nurture prospects and close more sales, your explainer videos are likely going to be in the 30-120 second range. These videos can be a little longer since viewers have more interest in what you have to offer. For certain types of videos (educational content) you’ll want to go in depth and for others (more sales-y videos), you’ll want to stay as concise as possible.

If you want to educate your customers, these explainer videos could be as short as 20-30 seconds or over 5 minutes. This content can be longer. It all depends how long it takes to actually explain all the steps a user needs to know to understand how to use your product/service.

How Much Does It Cost To Make A B2B Explainer Video?

B2B explainer videos cost $1500-$7500 to create a high quality, 60 second 2D animated video. 3D animated videos cost about twice as much to produce. We recommend spending at least $1500-$4500 to create a professional looking B2B animated video that will deliver a stellar first impression when new leads and prospects discover your company. It is possible to make cheaper animated videos but you run the risk of lowering your brand perception with a poorly designed video.

Looking For Pricing Information To Make Your B2B Video?

Get a quote.

Schedule a call with our production team.

Access our newest pricing page.

Learn what goes into the cost of making an animated video.

Low Cost Explainer Video Demo Reel (+$1,000/Min)

Medium Cost B2B Explainer Video Demo Reel (+$3,500/Min)

High End B2B Explainer Video Demo Reel (+$7,500/Min)

How Do I Find An Animator For My B2B Explainer Video?

Looking for an animated video production company to create your animated b2b video but not sure where to start? Whether you’re looking to hire an animation studio, a freelance animator, or a production service like Video Igniter Animation, there are many factors to consider including: pricing, visual style, storytelling, customer service, production timelines and more. Here are some resources to help you figure out the right production option for your b2b video:

• 9 Things to Look For When Hiring An Animator to create an animated b2b explainer video.
• How to outsource an animated video project?
• How to hire an animator?
• Pros and Cons of Different Animation Styles
• What’s the difference between hiring an animation studio, vs a freelance animator vs Video Igniter?
• What goes into production cost of an animated video?
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• What is Video Igniter Animation?

Where to Use B2B Explainer Videos in Your Marketing Funnel

While B2B explainer videos are often showcased on homepages or landing pages, their potential goes far beyond those placements. Strategically embedding B2B explainer videos throughout your marketing funnel can increase engagement and conversions at every stage of the buyer journey.

Top-of-Funnel Awareness: Use short, attention-grabbing B2B explainer videos in paid ads, organic social media posts, and LinkedIn outreach messages. These videos should focus on identifying a common industry pain point or asking a question your ideal buyer is likely already thinking about.

Middle-of-Funnel Engagement: Embed longer B2B explainer videos on your product or service pages, and within your email nurturing campaigns. This is a great place to introduce your unique selling proposition and demonstrate how your solution works.

Bottom-of-Funnel Conversion: Use personalized B2B explainer videos or demo-style explainers to help your sales team close deals faster. These videos can address final objections, provide social proof, or offer a deeper dive into use cases and integrations.

By planning video content around your funnel, you ensure that each explainer serves a clear, strategic purpose — leading to better ROI and stronger alignment between marketing and sales.

B2B Explainer Videos for Different Buyer Personas

One of the most overlooked strategies in B2B video marketing is tailoring your explainer videos to different buyer personas. B2B purchase decisions often involve multiple stakeholders — and each persona (e.g., end user, technical evaluator, procurement officer, or C-suite exec) has different concerns and priorities.

• For End Users: Focus on day-to-day pain points and show how your product makes their work easier.
• For Technical Audiences: Include more in-depth product walkthroughs or explain how your solution integrates with existing systems.
• For Decision-Makers: Emphasize ROI, time savings, or compliance benefits in your B2B explainer videos.
• For Finance Teams: Create videos that outline pricing, total cost of ownership, and cost-saving opportunities.

By developing multiple versions of your B2B explainer videos tailored to each persona, you increase relevance and boost conversion rates at every touchpoint in the buying process.

B2B Explainer Videos for SaaS and Tech Companies

For SaaS platforms and B2B tech companies, explainer videos are particularly valuable because they visually communicate abstract features and functionality that are hard to understand from a product page alone.

Whether you’re demonstrating a cloud-based workflow tool, an API integration, or enterprise software, B2B explainer videos simplify the complexity and speed up the buyer’s understanding. Many tech brands use animated UI mockups or screen simulations paired with clear narration to show users how to accomplish specific tasks or workflows inside their platform.

If you’re launching a new SaaS product, consider producing a series of B2B explainer videos to walk through the core features, onboarding steps, and value propositions. These assets can support your product launch, reduce support requests, and drive more free trial sign-ups.

SEO Benefits of Hosting B2B Explainer Videos on Your Website

In addition to improving engagement, bounce rates, and time-on-page, B2B explainer videos also offer tangible video SEO benefits.

When you host explainer videos on your site and optimize the pages they live on (using schema markup, video transcripts, and relevant metadata), you increase the chances of appearing in Google’s video-rich search results. This is particularly useful if you’re targeting long-tail keywords related to your industry or product category.

Search engines prioritize video content because it improves user experience. Pages that include B2B explainer videos are more likely to rank higher — especially when those videos are relevant, well-structured, and informative. Don’t forget to upload your videos to YouTube or Vimeo with keyword-rich titles and link back to your site for added SEO juice.

How to Repurpose B2B Explainer Videos Across Channels

One of the greatest advantages of creating B2B explainer videos is how versatile they are. A single explainer video can be repurposed into dozens of pieces of marketing content. For example:

• Break down your video into 15–30 second clips for social media.
• Convert the script into a blog post or downloadable one-pager.
• Use still frames or illustrations as graphics in emails or sales decks.
• Turn it into a webinar intro or use snippets during live presentations or demos.
• Create vertical video versions for Instagram Reels, YouTube Shorts, or TikTok.

By repurposing your B2B explainer videos across formats and platforms, you maximize the value of your video investment and maintain a consistent message across the entire customer journey.

Measuring the Effectiveness of B2B Explainer Videos

Producing a great video is only half the battle — measuring its performance is what determines ROI. There are several key metrics to evaluate when assessing the effectiveness of your B2B explainer videos:

• Play Rate: How many people actually watch the video after landing on the page?
• Engagement Rate: How much of the video is watched on average? Are viewers dropping off before your call to action?
• Click-Through Rate (CTR): Are viewers taking the next step, like booking a demo or downloading a resource?
• Conversion Rate: How many viewers become qualified leads or customers after watching?
• Time-on-Page: Are visitors spending more time on your site when the video is present?

Use these insights to refine your messaging, adjust video length, or test different versions of your B2B explainer videos to improve performance over time.

Conclusion: Why B2B Explainer Videos Are a Must-Have in 2025

As buyers become increasingly self-directed and overwhelmed with information, B2B explainer videos are emerging as one of the most effective tools for cutting through the noise. Whether you’re a startup trying to explain a disruptive product or an established enterprise looking to scale your lead generation efforts, these videos can educate, engage, and convert more efficiently than almost any other content format.

And because the B2B buying process often involves multiple decision-makers, video is the perfect medium to deliver a consistent, memorable pitch across every stakeholder group. By investing in high-quality B2B explainer videos and integrating them strategically throughout your funnel, you’re not just explaining — you’re accelerating growth.

What Is The Video Igniter Animated Video Creation Service?

Video Igniter offers b2b explainer video production services online. Video Igniter modernizes the experience of creating a custom animated video to help you save on your production costs, and create custom content faster. We streamline the complex process of making a custom animated video and do all the work for you. All you need to do is tell us what you want us to create and then send feedback for the assets that we create for your animated video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to make an animated video, Video Igniter is a new kind of custom animated video production service that enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right video animator or studio for the kind of animation you want to get created. We handle all the technical and creative aspects of production for you including helping you develop your script and storyboard (if you haven’t already created them yourself).

Hire Video Igniter To Create Your Animated B2B Video

World class animation and design talent at prices startups can afford.

We can make any kind of 2D or 3D custom animated video you can imagine.

+20 reasons companies love hiring us to create custom animated videos.

Do you want to create an animated cryptocurrency video or an animated blockchain explainer video that explains how your technology works? We can help with that too.

B2B Animated Explainer Video Demo Reel

B2B Explainer Video Success Stories and Testimonials

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get In Touch About Creating Your Animated B2B Video

Schedule a call to discuss creating your animated b2b video.

Get a quote for us to create your b2b explainer video.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated video.

Ready to hire a 2D animation studio but not sure how to get started? In Video Igniter‘s 2D Animation Studio FAQ, we cover topics like:

• How to hire a 2D animation studio + what to look for?
• How to work with an animation studio to create a 2D animated video?
• What does it cost to make a 2D animated video?
• How long does it take to make a 2D animated video?
• Tips to save money on your production budget.
• and more!

2D Animated Video Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

How to hire a 2D animation studio?

If you’re interested in hiring a studio to make an animated video, take a look at their animation portfolio to see if they can create the level of quality you expect for your video. It’s also worth asking about their design process, pricing structure and the amount of revisions you get when working with them.

Here are some additional resources to help you find and hire a 2D animation studio for your project:

• 9 Things to look for when hiring an animator.
• How do you outsource an animated video project?
• How do you hire an animator?
• What is Video Igniter Animation?
• What goes into production cost of an animated video?
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• Pros and Cons of Different Animation Styles

How to work with a studio to create a 2D animation?

Creating a 2D animation video is a collaborative process. You will provide information to the production team. They will create part of your video (script, storyboard, voiceover, soundtrack, illustrations, & animation). You will get a chance to review it and ask for revisions. The 2D animation studio will address your revision requests and send the file(s) back to you to review and approve so that production can move to the next stage of the video production workflow.

Questionnaire / Phone Call

Production typically starts with a digital questionnaire and or a to learn about what you want to communicate in your video. It also gives the 2D animation team an opportunity to learn about what kind of animated visual style will resonate best with your target audience.

Script

The animation studio will review the information from the call/questionnaire and use it to develop the first draft of your video script. It may include notes [in brackets like this] to suggest what visuals should correspond with each part of the script.

Example Of A Written Storyboard For A 2D Animated Video

When you review your script, focus on the message that is being presented. Does the voiceover/narration communicate all the main talking points? Does it do so in a way that appeals to your target audience?

If you have any revision requests, send them to the 2D animation studio to revise. Otherwise, let them know it’s approved so production can move forward!

Download Video Igniter’s Free Script Writing Template

Storyboard

Now that your script is production-ready, the 2D animation team will develop your storyboard. The storyboard is the blueprint for your 2D animated video. It tells the illustrators what to create. It also tells the animators how to make the visuals move.

Download Video Igniter’s Free Storyboard Template

When you review your storyboard, your feedback should focus on the visuals that are going to be created in each scene. Make sure each one makes sense. Ensure enough detail is included in the description so that the 2D animation studio knows what to create. If certain details need to be shown a specific way, say so. Otherwise, you are providing space for the animated video production company to create their own execution.

If you love the storyboard as-is, let the 2D animation team know it’s approved. Otherwise, send them your feedback so they can incorporate your edits.

VoiceOver

Once your storyboard is approved, the animation studio will help audition voiceover artists for your 2D animated video. You will hear audition recordings from one or more artists for each voice in your video. Let the 2D animation studio know which audition(s) you like best and they will hire them to record the full voiceovers. If you aren’t satisfied with any of the auditions, let your production team know why so they can source better options.

You will get an opportunity to review your voiceover and request revisions before approving it for production.

Soundtrack

Your production team will also select some soundtracks to enhance the presentation of your animation. If you love one of the options, let the 2D animation studio know. Not a fan of any of the options? Let them know why so they can select better options for you to review. Can’t decide which one you like best? Tell your production team and they can help you preview them when the first draft of your animation is ready to review.

Illustrations

Art creation begins after your storyboard is approved. The art director will review your brand guidelines, style references and storyboard. Then, they will select a key scene from your storyboard and design it using one or more unique visual styles.

Let the 2D animation studio know how you feel about each of the concepts. They will use that info to refine the visual style until you are thrilled with it.

Then, they will create all of the illustrations for your video using the concept art as a style reference.

Share your feedback and let the 2D animation studio know if they need to make any modifications to any of the illustrations. Otherwise, let them know it’s good to go so that animation can begin.

Animation

Animation takes about 1 week for each minute of content that is being created. Detailed frame by frame animations may require more time to produce. Animation timelines can be speed up with larger budgets. The extra funds go to towards putting additional animators and project managers on the project.

When the first draft is ready, review the animation with your internal team and members of your target audience (if available).

Collect everyone’s feedback and send it to the 2D animation studio so they can incorporate the last edits and deliver the final draft.

More information about about 2D animated video production

Check out our companion article for more tips and information on how to create a 2D animated video, (it includes tips to save $ on your production budget!)

How long does it take a 2D animation studio to create a video?

Depends on the complexity and length of the animation. For context, a 60 second custom animated video takes about 3-6 weeks to produce. Longer content (+20 min TV episodes) can take several months to produce. To figure out how long it will take to create your 2D animated video, get in touch with our team. Let us know what your deadline is (if any) and we’ll work with you to figure out a production schedule for your timeline.

I need my animation fast! Is it possible to get my video faster?

Yes, rush delivery animation is possible. If you need to get your animated video produced quickly for an upcoming launch date, fill out this form to get a custom quote. Let us know you are interested in rush delivery for your 2D animation. We’ll prepare an accelerated production schedule and rush delivery production quote to get your video produced on time. You can read more about rush delivery here.

What does it cost to hire a 2D animation studio?

This depends on on the length and complexity of the 2D animated video you want them to create. Most 2D computer animated videos cost $1,000-$10,000 to create a 60-second animated video. Hand drawn frame-by-frame animated videos take more time and require a larger budget. For context, animated TV shows cost $10,000-$200,000+ for every 60 seconds of animation they create.  Looking for a quote for your project? Contact us to get a custom quote.

What Types of 2D Animated Videos Can a Studio Produce?

When you work with a professional 2D animation studio like Video Igniter, you can create virtually any kind of animated video content. Some of the most popular types of 2D animations include:

• Explainer Videos – Perfect for startups, tech companies, and SaaS platforms looking to simplify complex ideas.
• Product Demos – Showcase how your product or service works with engaging animated visuals.
• Animated Commercials – Drive brand awareness with TV or social media-ready ads.
• Educational Videos – Used by schools, universities, and online course platforms to keep learning entertaining and effective.
• Corporate Training Videos – Standardize onboarding or internal training with consistent, engaging content.
• Social Media Content – Bite-sized animations that drive engagement on platforms like Instagram, TikTok, and LinkedIn.
• Whiteboard Animations – Ideal for more informal or instructional topics.
• Animated Music Videos – Bring music to life through stylized visuals that align with an artist’s brand.
• Motion Graphics – Often used for data visualization, presentations, or digital signage.

If you’re not sure what style or format is best for your message, talk to our creative team and we’ll recommend the most effective animation style for your goals.

What Makes a Great 2D Animation Studio?

Choosing the right studio isn’t just about animation quality—it’s also about process, collaboration, and reliability. Here are some signs of a trustworthy 2D animation studio:

• Diverse Portfolio – A studio should be able to demonstrate a range of animation styles and industries served.
• Transparent Pricing – Avoid studios that offer vague or fluctuating quotes.
• Clear Production Workflow – A well-documented process with defined checkpoints and revision rounds helps prevent scope creep or delays.
• Strong Communication – You should feel like a creative partner, not just a client.
• Timely Turnaround – Check reviews or testimonials that mention speed and responsiveness.
• Scalability – If you need a series of videos or ongoing content, the studio should have the resources to support you long-term.

DIY vs. Professional 2D Animation Studios: What’s Right for You?

If you’re considering creating your animated video in-house using online tools or apps, it’s important to weigh the pros and cons.

DIY Tools (e.g., Vyond, Animaker, Canva):

• ✅ Lower cost
• ✅ Fast turnaround
• ✅ Easy to use
• ❌ Limited creative control
• ❌ Templates can look generic
• ❌ Often lacks polish for professional marketing

Professional Studio (e.g., Video Igniter):

• ✅ Custom design tailored to your brand
• ✅ Professional scriptwriting and voiceover
• ✅ High production value
• ✅ Greater storytelling depth
• ❌ Higher cost
• ❌ Longer turnaround

If you want a video that truly stands out and supports your business goals, investing in a professional studio typically yields better ROI.

The Role of Strategy in 2D Animation Production

Great animation isn’t just about visuals—it’s about strategy. A high-performing 2D animated video should be designed with specific objectives in mind, whether that’s driving conversions, increasing awareness, or educating an audience.

At Video Igniter, we take time upfront to understand your target audience, the goal of your video, and where it will be used. That insight influences:

• The writing style of your script
• The pacing and tone of the voiceover
• The color palette and visual language
• The animation timing and call-to-action emphasis

This strategic approach ensures your video doesn’t just look good—it performs well.

How to Get the Most Value From Your 2D Animation

2D animated videos are versatile assets that can be repurposed in many ways. Here are tips for maximizing ROI:

• Break the video into short clips for social media platforms.
• Use still frames from your animation in blog posts, ads, or presentations.
• Include subtitles to improve accessibility and engagement.
• Translate your video into multiple languages to reach a global audience.
• Embed it on landing pages to increase conversions.
• Use the animation at trade shows or events for eye-catching brand promotion.

By integrating your video across multiple channels, you significantly increase the exposure and value of your investment.

Common Mistakes to Avoid When Working With a 2D Animation Studio

Even with a great studio partner, there are pitfalls to avoid if you want a smooth production experience:

1. Not having clear objectives – Know what you want the video to achieve.
2. Trying to cram too much information – Focus on a single message per video.
3. Giving vague feedback – Be specific about what you like or want changed.
4. Rushing the script – The script is the backbone of your animation—give it the attention it deserves.
5. Skipping brand guidelines – Make sure your video visually aligns with your other marketing materials.

Avoiding these issues can save you time, money, and stress during production.

What Questions Should You Ask a 2D Animation Studio Before Hiring?

Before you commit to a studio, ask these key questions:

• What is your process and timeline for production?
• How many revision rounds are included?
• Who owns the final video and source files?
• Do you provide custom illustrations or use stock assets?
• Can I use my own script, voiceover, or music?
• How do you handle changes after the final delivery?
• Can you support foreign language versions or accessibility needs?

These questions will help you find a studio that matches your expectations and workflow.

Do you have any questions about hiring or working with a 2D animation studio?

We’re constantly updating our FAQs. If you have a questions about 2D animation studios, use our contact form to send us your question. We’ll send you an answer and add the answer to this FAQ.

What is Video Igniter?

Video Igniter offers animated 2D animated video production services online. We modernized the experience of creating a custom animated video to help you create content faster and save on your production costs. Video Igniter streamlines the complex process of making an animated video and does 99% of the work for you. All you need to do is tell us what you want us to create and review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right video animator for the job. We handle all the technical and creative aspects of production including your script and storyboard – if you haven’t already created them yourself!

Why is Video Igniter better than hiring a 2D animation studio?

World class animation and design talent at prices startups can afford.

We can make any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio!

+20 reasons companies love hiring us to create animated videos.

2D Animation Studio Demo Reel

2D Animation Studio Success Stories and Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

Get In Touch About Making Your 2D Animation

Get a quote for your video.

Schedule a call to discuss your 2D animation.

Request access to our newest price sheet.

Create your Video Igniter account.

Fill out a questionnaire about your video project.

Do you want to hire a cartoon videographer to help you make a custom animated video? We get a lot of questions about making animated cartoons – so, we decided to write an FAQ to help people find answers quickly. This guide answers common questions like: how to hire and work with a cartoon videographer, what does it cost to work with one, tips for saving money on your production budget, and more!

Animated Video Style Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of animation example you want to see and we will follow up with relevant production samples.

What Does a Cartoon Videographer Do?

A cartoon videographer is a creative professional who produces animated videos—often using cartoon-style characters and visuals—to help brands communicate ideas in a compelling, visual format. They handle every stage of the animation process, from scriptwriting and storyboarding to designing characters, animating scenes, and adding sound design.

Unlike live-action videographers, cartoon videographers specialize in animation styles like 2D character animation, motion graphics, and explainer videos. Their work is especially useful for businesses and marketers that want to illustrate abstract ideas, tell imaginative stories, or explain complex topics in a fun and engaging way.

Why Hire a Cartoon Videographer for Marketing?

Marketing teams turn to cartoon videographers when they want to boost engagement, improve information retention, and make a lasting impression on their target audience.

Here’s why animated videos are so effective for marketing:

• Cartoon videos grab attention — especially in busy social media feeds and email inboxes.
• They make information easier to understand — perfect for product demos or explainer videos.
• They’re highly shareable — cartoon content often outperforms live-action when it comes to virality.
• They build brand personality — characters and unique visual styles help you stand out.

By working with a professional cartoon videographer, marketers can turn their ideas into custom animated content that resonates with their audience and drives action.

How to hire a cartoon videographer?

If you’re interested in hiring someone to make an animated cartoon, take a look at their video portfolio to see if they can do the level of quality work you expect for your video. It’s also worth asking about their design process, pricing structure and the amount of revisions you get when working with them.

Here are some additional resources to help you find and hire a cartoon videographer for your project:

• 9 Things to look for when hiring an animator.
• How do you outsource an animated video project?
• How do you hire an animator?
• What is Video Igniter Animation?
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What goes into production cost of an animated video?
• Looking for a 3D animation maker?
• How to use Video Igniter’s Animated Video Maker.
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• What is a cartoon maker?
• Pros and Cons of Different Animation Styles

What to Look for in a Cartoon Videographer

Choosing the right cartoon videographer is key to creating high-quality animation that meets your marketing goals. Here are a few traits to look for:

• A versatile portfolio: You want someone who can match your brand’s tone and style.
• Strong storytelling skills: Great animation is more than movement—it’s about telling the right story.
• Good communication: Animation projects have multiple moving parts, so clarity is crucial.
• Experience with revisions: A collaborative approach ensures your video hits the mark.
• Efficiency and reliability: Deadlines matter—especially in marketing campaigns.

At Video Igniter, our team brings all of this and more. We’ve helped startups, agencies, and Fortune 500 brands create standout cartoon videos that deliver real business results.

What are the benefits of hiring a cartoon videographer?

Hiring a professional cartoon videographer can help save you time and money on your animated video production experience. Their years of experience will bring fresh creative ideas to your storytelling. Professionals are versed in the best practices of animation. If you want to present or reveal something in a unique way – they can help you build tension before the reveal. If you need help explaining something complicated, they will be able to suggest ways to use animated visual communication to help make your information easy to understand and remember.

Types of Animated Videos a Cartoon Videographer Can Create

A cartoon videographer can help you produce many types of animated marketing content. Here are some of the most popular formats used by brands:

• Explainer Videos: Simplify your message with a short, clear animated story.
• Product Videos: Show how your product works in a visually compelling way.
• Brand Stories: Use characters to embody your mission, values, or company culture.
• Social Media Ads: Create eye-catching short animations designed to perform on platforms like Instagram, TikTok, and YouTube.
• Animated Commercials: Produce TV or streaming ads with professional cartoon animation.
• YouTube Cartoons: Launch a branded cartoon series or educational playlist.
• Training & Onboarding Videos: Make employee training more effective and enjoyable with animated content.

Whether you need a quick promotional clip or a full-length animated series, a skilled cartoon videographer can help you execute your vision.

How to work with a cartoon videographer to make an animated video?

1). Questionnaire

Once you’ve selected a cartoon videographer for your project, they will send you a questionnaire to learn more about the video you want to create. Sometimes a phone call will also get scheduled to learn more background info.

2). Script

Download Video Igniter’s Free Script Writing Template

After the cartoon videographer has reviewed your answers in the questionnaire, they will begin developing the script for your video. Scriptwriting takes 1-3 days for most short animated videos. You will receive a notification when it’s time to review the first draft of your script. We recommend reviewing it with your internal team and members of your video’s target audience (if possible). Collect everyone’s feedback. Send it to the videographer and they will incorporate your edits. You will get another opportunity to review and approve the script before production moves forward.

3). Storyboard

Download Video Igniter’s Free Storyboard Template

Next, it’s time to create the storyboard. The storyboard is the blueprint for your animated video. It tells the illustrators what to create. It also has instructions for the animation team so they know how you want things to move. Each page of the storyboard includes:

– A sentence from your script.

– A rough visual mockup of the scene.

– Directions for the animators.

– A list of assets that are needed for the scene (illustrations, SFX, icons, company logo, special fonts, etc).

You will get a notification when the first draft is ready for you to review. At this stage in the production process, you want to focus on the ideas for the visuals. Make sure the instructions are as specific as they need to be for someone new to accurately create what you want to show.

Deep Dive: How to review your animated video and project assets?

Send your feedback to your cartoon videographer. They will incorporate your edits and send the updated storyboard back to you to review. It’s important to make sure all details are properly documented in your storyboard before you approve it. Otherwise, it may result in production errors, delays and added production costs.

Side note: Most cartoon videographers offer 1-2 rounds of revisions within the production budget they quoted. If you ask for too many revisions, you may get charged extra. FWIW – Video Igniter offers unlimited revisions for our simple & standard animation projects ;)

4). VoiceOver

Once your storyboard is approved, your cartoon videographer will help audition voiceover talent. You will receive auditions from one or more voiceover talents. Review the options and let your videographer know which one you like best. If you aren’t a fan of any of them, you should be able to request new auditions. After you’ve selected your favorite option, the cartoon videographer will hire the VO artist to record the full script.

You will get an opportunity to review the recording and request edits before approving it for production.

Pro Tip: Let your cartoon videographer know where your video will be seen. Some voiceover artists charge extra if you plan to broadcast your video (aka using it in paid TV or online promotion).

5). Soundtrack

You will also receive a few soundtrack options from your videographer that will enhance your cartoon. The right soundtrack can draw viewers into your world. The wrong soundtrack will distract from your message. If you hear a soundtrack you love, let the videographer know. Otherwise, give them feedback to help them pick new soundtrack options. If they selected a few soundtracks you like but can’t decide which is best, let them know! They can help you preview the soundtracks when the first draft of your cartoon is ready. That way, you can hear which one feels right before buying the soundtrack license.

6). Illustrations

Illustrations begin with concept art. The art director will review your branding, style references and storyboard. Then, they will select a key scene from the storyboard. The art team will illustrate that scene using one or more unique visual styles.

Tell the videographer which style you like best and they will use that to create all the art for your cartoon video. When all the art is ready, you will get an opportunity to review it and request edits before approving the art for production.

What if you like the concepts but think they need some work? Let the videographer know and they will refine your preferred piece of concept art until you love it. If you like multiple pieces of concept art, let them know! They can combine your favorite aspects of each piece of concept art into a new visual concept. Not a fan of any of the options? Send them your honest feedback and they will work with you to refine the concept art til you are ready for them to create all of the art in that style.

7). Animation

Now that the illustrations and voiceover are approved, it’s time to animate. Your cartoon videographer should be able to animate a one minute video in a week. When the first draft is ready, review it with your internal team and members of your target audience. Collect everyone’s feedback and share it with your cartoon videographer. They will incorporate your edits and send you the final draft.

What does it cost to hire a cartoon videographer?

This is a broad question that requires a few answers to help dial in an appropriate answer for your specific project.

The short answer

$1,000-$10,000 per each 60 seconds of 2D cartoon animation you want to create. 3D animations cost 2-3x more.

The long answer

Your production budget is function of the following criteria:

• Are you creating the script or are you hiring the cartoon videographer to write it for you?
• Will you create the storyboard or do you want to hire the cartoon videographer to make it for you?
• Are you providing the voiceover?
• How quickly do you need the cartoon video produced?
• What style of animation do you want for your cartoon video?
• How long is the video going to be?

If you want to dial in the production budget for your video, schedule a call with our production team, contact us to get a quote, or request access to our newest price sheet.

How long does it take to make an animated cartoon?

3-6 weeks is a typical production timeline for a cartoon videographer to make a 1-2 minute 2D animated video. 3D animated videos take 2-3x as much time to produce. If you want to learn more about the production workflow, what to expect during the production process, and how long each stage of production takes, read this companion guide: “How long does it take to make an animated video?”

I need my animated cartoon fast! Do you offer rush delivery?

Yes we do offer rush delivery animation. If you need to get your animated video produced quickly for an upcoming deadline or launch date, fill out this form to get a custom quote and let us know you are interested in rush delivery for your cartoon video project. We’ll prepare an accelerated production schedule and rush delivery quote to get your video produced on time. You can read more about rush delivery in this article:

Want to make a custom animated video quickly? Read our FAQ about rush delivery animation for your next animated video project.

How can I improve the business outcomes of my cartoon?

If you are making a cartoon for a business or marketing purpose, there are a lot of things you can do during and after the production process has completed that will improve your business outcomes. We recommend reviewing these resources before starting your next video marketing project:

• 7 Tips to help you write a great script for your cartoon video.
• Pick the right visual style for your animated video.
• 6 Tips To Increase Viewer Engagement for your video.
• Check out our explainer video tips!
• 7 Tips For Using and Improving Your Businesses’ Video.
• Learn how to interpret your video’s viewer stats to see if it needs improvement.
• A/B Test variations of your animated video to improve its conversion rate.

How can I save some money on my cartoon production budget?

Budget Saving Tip #1: Write your own script

You can save hundreds or thousands of dollars off the going rate for your cartoon video by writing the script yourself! Even if you aren’t a professional writer, you can create a great first draft that our team can help you polish up so it’s production ready. Here are some resources to help you create your script:

Download our free scriptwriting template

How To Write An Animated Video Script

Check Out Examples of Explainer Video Scripts.

7 Tips to Supercharge Your Explainer Video Script Writing!

Read scripts written for explainer videos and watch the videos they turned into.

Budget Saving Tip #2: Create the storyboard for your video

Creating the storyboard for your cartoon is another great way to save hundreds or thousands of dollars off the production rate for your video. You don’t need to be a professional artist to create a storyboard. As long as you can brainstorm ideas for what you want to show during each part of your script and describe your ideas clearly, you can create a storyboard! For tips and instructions on how to create a storyboard for your animated cartoon, check out these resources:

Download our free storyboard template

How To Create A Storyboard For An Animated Video?

Tips for building a great storyboard

What is a storyboard and why do you need one?

Budget Saving Tip #3: Record the voiceover yourself

Recording the voiceover for your animated cartoon can shave a little money off the rate for your video. Check out 1:31 in this video about voice over’s for your animated video to learn how you can record one at home for free! No professional equipment or expensive software needed.

Budget Saving Tip #4: Use free, legal music

Instead of buying a soundtrack license, you can download free, legal music from Incompetech and Facebook’s Sound Collection for your cartoon video.

Budget Saving Tip #5: Consider using stock assets

Video Igniter specializes in making custom animated videos – but that doesn’t mean your animated video needs to be 100% custom illustrated. If you are open to us using some stock assets within your video (i.e. stock images, videos, text, icons, stock animations, 3d models, etc), let us know and we’ll see if it’s possible for us to use them to slightly decrease the cost for your explainer video.

Start Your Project With a Cartoon Videographer Today

Ready to team up with a professional cartoon videographer and bring your ideas to life? Whether you’re looking to create a product demo, explainer video, or custom cartoon series, we’re here to make the process smooth, creative, and impactful.

Let’s create animated content that connects with your audience and gets results.

✅ Request a quote
✅ Schedule a call
✅ Get access to our pricing

What is the Video Igniter animated video creation platform?

Video Igniter provides animated cartoon video production services online. We modernized the experience of creating a custom animated explainer video to help you create custom content faster and save on your production costs. Video Igniter streamlines the complex process of making an animated video and does 99% of the work for you. All you need to do is tell us what you want us to create and review the assets we create for your video (script, storyboard, voiceover, soundtrack, art and animation).

If you’re looking for a website to create an animated video online, Video Igniter’s custom animated video production service enables you to create any kind of animated video you can imagine. Our talented staff collaborates behind the scenes to create custom 2D and 3D animated videos so you don’t have to figure out if you have the right animator for the job. We handle all the technical and creative aspects of production including helping you develop your video script and storyboard – if you haven’t already created them yourself!

Animated Cartoon Videographer Demo Reel

Cartoon Videographer Success Stories and Testimonials

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and made it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“I found exactly what I needed: custom animated production with lots of options, fair price and fast communication. I loved working with the Video Igniter Team. Million thanks.”

Antonina Rome, MD – Bioresona

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

Get in touch to start making your animated cartoon

Get a quote for your video.

Schedule a call with our production team to discuss your video project.

Request access to our newest price sheet.

Create your Video Igniter account

Fill out a creative brief about your video.

If you work in sales or marketing in the medical industry, creating an animated medical explainer video can help you open doors and close new business. In this guide, we answer the most frequently asked questions we receive about making custom animated videos for the medical industry including:

✅ How to make a medical explainer video?

✅ What does it cost to make a medical explainer video?

✅ How long does it take to make a medical explainer video?

✅ And more!

Examples of Medical Explainer Videos

Video Igniter can create any kind of 2D or 3D animated video for you. Check out the example videos below.

To start your project contact us, schedule a call with our production team or request access to our new pricing page.

Explainer Videos For Doctors:

Medical Device Explainer Video Examples

Examples of Simple Animations Made For The Medical Industry:

Are you looking for an example of a different style of animation? Send us a message to let us know what kind of medical animation you want to see and we will follow up with relevant production samples.

How To Make A Medical Explainer Video

There are six steps to making a medical explainer video. Script, Storyboard, VoiceOver, Soundtrack, Illustrations & Animation.

These assets are produced in consecutive order to guarantee you end up with a video that shows and explains exactly what you want to communicate.

Script

Writing the script for your explainer video is the foundation of your video project. This is the time where your sales pitch and value proposition are organized and crafted in a way to be presented for the medical field. We’ll start production by sending you a questionnaire to help us understand what information needs to be communicated in your explainer video. Then, we’ll draft the first version of your script. A 60-second explainer video script is between 120 and 180 words.

Download Video Igniter’s Free Script Writing Template

When the first draft of your script is ready to review, we’ll send it to you to get your feedback and see if we need to revise any parts of the script. If you love it as-is, we’ll move on to the next stage of production. Otherwise, we will continue to work with you to refine the script until you are completely happy with it.

Medical Explainer Video Budget Saving Tip:

You can save hundreds or thousands of dollars off of your explainer video’s production cost by creating the script for your medical explainer video. Check out our scriptwriting guide where you can download a free copy of our scriptwriting template.

Storyboard

After your script is approved, it’s time for us to create your storyboard. The storyboard is like the blueprint for your medical explainer video. It tells the animators and designers what to create. Each slide contains a sentence from your script and a writeup and mockup explaining to the production team what they are supposed to make for that scene. Here’s what a page from a storyboard looks like:

Download Video Igniter’s Free Storyboard Template

We’ll send you the first draft of the storyboard to collect your revisions. If you love it as-is, we’ll move forward with production. Otherwise, we’ll continue to work with you revise the storyboard until you are completely happy with it.

Medical Explainer Video Budget Saving Tip #2:

You can save hundreds or thousands of dollars off of your medical explainer video’s production cost by creating the storyboard for your video. Even if you have no artistic ability, you can still create a storyboard for your explainer video and save some money on your production budget. Download our free storyboard template and storyboard creation guide.

Download Our Free Storyboard Creation Guide And PDF Template For Your Medical Explainer Video Project

VoiceOver

Now that the script and storyboard are locked in, it’s time to record the voiceover for your healthcare video. We’ll start by ordering some voiceover auditions from a few different VO artists that we feel will deliver the appropriate tone and energy for your video’s narration.

Send us your honest feedback about the auditions. If you love one of them, we’ll have that artist record the full voiceover and give you a chance to request edits before approving it for production. If you’re not in love with any of the voiceovers for any reason, just let us know! We’ll order up new voiceover auditions for you to consider until we find one you love to record the full voiceover.

Medical Explainer Video Budget Saving Tip #3:

You can save $60-$100+ by providing the voiceover for your medical explainer video. If you have someone on your staff with a great narrator voice but you don’t have access to professional recording equipment, check out 1:31 in the video below to learn how you can record your own professional quality voiceover for free – without having to purchase any fancy equipment or expensive software.

Soundtrack

Our team will identify a selection of soundtracks that we believe will enhance the presentation of your medical explainer video. We’ll send them over to you to get your feedback. If you love one of them as-is, we’ll purchase the broadcast license to use the soundtrack in your explainer video. Not a fan of any of the options? Let us know why and we’ll pick out some fresh options for you.

Are there several soundtracks you’re drawn to but can’t figure out which one you like best? Just let us know and we’ll help you preview the soundtracks when the first draft of your animated video is ready. That way, you can hear which one feels right within the context of your medical explainer video.

Medical Explainer Video Budget Saving Tip #4:

You can find free, legal music on Incompetech and Facebook’s Sound Collection that you can use in your video.

Illustrations

Once your storyboard is approved, our art director will review your company’s branding and any style references you provided at the start of production. Then, they will take a key scene from your storyboard and design custom concept art for that scene. The art director will create one or more custom concepts for you to review.

After you review the concept art, send us your feedback.

If you love one of the concepts as-is, we’ll use it to create all of the art for your medical explainer video using that image a style reference. If the concept needs some more polish before we create the art, we’ll do that.

Or, if there are design aspects you like from multiple pieces of concept art, tell us which details you like and we’ll combine them to create a new piece of concept art for you to review. We’ll continue to work with you to refine the concept art until you are thrilled with it.

What happens if you don’t like any of the concepts? Just tell us why and we’ll develop some brand new concept art for you to review. We will continue to work with you refine and revise the visual design concept until you love it. Then, we’ll create all of the art and give you an opportunity to request revisions until you’re completely happy with everything.

Animation

Now that the voiceover and art are approved and ready for production, it’s time to animate. It takes about 1 week to animate a 60 second 2D medical explainer video. When the first draft is ready, review it with your internal team and members of your target audience to ensure everything makes sense. Collect everyone’s revision notes and send them to us to incorporate the edits so we can deliver the final draft.

Why make a medical explainer video for doctors?

Doctors and healthcare professionals are busy people and they don’t have time to sit through long sales presentations. But, they still want to stay aware of new advances in the field that can help improve health outcomes for their patients. This is where medical explainer videos come in handy. Explainer videos are short educational videos that make it quick and easy for people to understand new information.

In the context of the business world and medical field, this means you can make a concise educational video to share with medical practitioners in order to make it easier to get your foot in the door. If they’re intrigued by the value proposition laid out in your custom animated explainer video, they’re more likely to carve out some time to learn more about your solution and how they can access it to benefit their patients.

How to find an animator for a medical explainer video

If you’re interested in producing a medical explainer video, here are some resources to help you find an animator to help you produce your video:

• 9 Things to look for when hiring an animator to create an explainer video.
• What is Video Igniter Animation?
• How do you outsource an animated explainer video project?
• How do you hire an animator?
• What’s the difference between hiring an animation studio, a freelance animator and Video Igniter?
• What goes into production cost of an explainer video?
• Considering making the animated video yourself? Learn about DIY options.
• Need your video fast? Learn about rush delivery.
• Pros and Cons of Different Animation Styles
• Video Igniter’s Comprehensive Guide to Explainer Video Production

How long does it take to make an explainer video for doctors?

From start to finish, it takes 3-6 weeks to produce a 2D medical explainer video. 3D animated videos take about twice as long to produce. To learn more about the production workflow, how long each stage of production takes and what to expect at every stage of the production process, check out this companion article.

How long should my medical explainer video be?

This depends on your sales and marketing strategy.

In some cases, you’ll want to keep your video to 15-30 seconds. Just enough time to explain something interesting when you’re trying to get on someone’s radar. Ideally enough to get them to visit your website to learn more or contact your sales team.

Other times, it makes sense to make a ‘medium length’ video that’s 1-2 minutes long. It goes a little more in depth and explains more about what’s going on but it doesn’t cover everything – leading for an opportunity for your medical explainer video to connect you with people in the medical industry and get them interested in a personalized sales pitch.

For very busy doctors and medical professionals, it can be helpful to include all relevant information in a 3-10 minute explainer video to minimize the need for a sales meeting or demonstration.

What does it cost to make a medical explainer video?

Medical explainer videos tend to cost between $1,500-$7,500 to create a 60 second, 2D animated video. 3D animated videos require 2-3x the budget to create. If you want to learn what goes into the cost of an animated video and how much does animation cost, check out the companion article below, contact us to get a custom quote, or request access to our price sheet.

Types of Medical Explainer Videos

Medical explainer videos come in several formats, each suited to different goals, audiences, and medical topics. Choosing the right type of medical explainer video ensures your message is delivered with clarity and impact.

2D Animated Medical Explainer Videos 2D animation is a popular, cost-effective option for creating educational and marketing videos. These videos use flat illustrations and motion graphics to simplify complex concepts. They’re ideal for public health campaigns, general patient education, and illustrating abstract ideas like disease transmission or health insurance processes.

3D Animated Medical Explainer Videos 3D animation brings a high level of realism and detail, making it perfect for demonstrating internal processes like organ function, surgical techniques, or how a medical device works. These videos are commonly used in pharmaceutical marketing, surgical training, and high-stakes investor presentations.

Whiteboard Medical Explainer Videos Whiteboard animations feature hand-drawn illustrations that are created in real-time on a digital canvas. This style engages viewers through storytelling and is often used to break down technical procedures or medical protocols in a visually intuitive way.

Live-Action Medical Explainer Videos Live-action videos use real footage of healthcare professionals, patients, or facilities to humanize the message and build trust. These are effective for testimonials, clinic overviews, or demonstrating empathy in patient communication.

Hybrid Medical Explainer Videos Hybrid videos combine animation and live-action footage. For example, a physician may introduce a topic on camera, followed by animated visuals that explain the science behind a treatment. This approach blends credibility with clarity, making it well-suited for high-touch patient education and medical sales.

The Role of Medical Explainer Videos in Telemedicine

As telehealth becomes more integrated into healthcare systems, medical explainer videos play a pivotal role in enhancing remote patient interactions. These videos make virtual care more efficient, informative, and engaging.

Pre-Visit Patient Education Before a telemedicine appointment, patients often feel uncertain about the technology or the purpose of the visit. Sending a short medical explainer video beforehand—such as “How to Set Up for a Virtual Visit” or “What to Expect During Your Telehealth Consultation”—can ease anxiety and ensure smoother sessions.

Streamlining Remote Consultations Doctors can share videos during or after telehealth visits to explain diagnoses, treatment options, or medication usage. This helps patients absorb important details without overwhelming them in a single conversation.

Enhancing Patient Adherence After the virtual appointment, follow-up explainer videos can reinforce care instructions. Whether it’s guidance on managing a chronic illness or how to take a prescribed medication, these videos improve comprehension and adherence.

Accessible and On-Demand Information Medical explainer videos allow patients to revisit the information at their convenience, especially helpful for those with limited health literacy or language barriers. This level of access supports better outcomes and patient satisfaction in telemedicine.

Medical Explainer Videos for Internal Staff Training

Medical explainer videos aren’t just for patients—they’re also a powerful tool for internal staff training in hospitals, clinics, and healthcare companies. Training with video ensures consistency, scalability, and efficiency.

Standardizing Procedures Across Teams Explainer videos help create a standardized understanding of protocols, safety procedures, or operational updates. Instead of relying on in-person demonstrations or printed manuals, healthcare institutions can use videos to train staff at all locations uniformly.

Faster Onboarding for New Employees For new hires, medical explainer videos can drastically reduce the time it takes to get up to speed. Whether it’s training on using electronic health record systems or explaining the patient intake process, videos provide a reusable, on-demand resource.

Supporting Remote and Shift-Based Teams In fast-paced environments with rotating shifts, explainer videos are always accessible—making them ideal for refresher training or reaching part-time and remote staff who can’t always attend live sessions.

Measuring Training Effectiveness Videos can be embedded in learning management systems (LMS) and paired with quizzes to assess comprehension and ensure compliance with required training.

How Hospitals Use Medical Explainer Videos in Waiting Rooms

Hospitals are using medical explainer videos to transform waiting rooms into engaging, educational spaces. These videos can improve patient experience, reduce anxiety, and promote important healthcare services.

Reducing Pre-Procedure Anxiety Waiting rooms are a prime opportunity to educate patients about upcoming procedures or general wellness topics. A video titled “What to Expect During Your MRI” or “Preparing for a Colonoscopy” helps demystify medical processes, lowering patient stress.

Promoting Preventative Services Hospitals can showcase explainer videos on topics like flu shots, cancer screenings, or nutrition advice. These serve to educate the public and increase uptake of preventative care services.

Showcasing Hospital Services and Expertise Videos highlighting specialized departments or new technologies can inform patients about offerings they may not be aware of. This subtly markets the hospital’s capabilities and builds trust.

Logistical Tips for Displaying Content To maximize engagement, hospitals should ensure the videos are captioned, looped appropriately, and placed on screens that are visible without being intrusive. Regularly rotating content prevents information fatigue.

Repurposing Medical Explainer Video Content Across Channels

Creating a medical explainer video takes time and investment—but the returns can be multiplied by repurposing the content across multiple platforms and formats.

Creating Social Media Clips Cutting the video into 15–60 second segments for platforms like Instagram, TikTok, or Facebook increases reach and reinforces brand visibility. These snippets can highlight FAQs, key visuals, or urgent calls to action.

Turning Scripts into Blog Articles The script of a medical explainer video can easily be turned into a high-ranking blog post. This helps with SEO, captures search traffic, and provides a written alternative for those who prefer reading.

Designing Infographics and Visual Aids Key concepts from the video—such as step-by-step guides or disease prevention tips—can be repurposed into infographics for email newsletters, posters, or downloadable PDFs.

Enhancing Webinars and Training Decks Repurpose video content into webinar visuals or internal PowerPoint slides. This is especially useful for continuing education, stakeholder presentations, and onboarding sessions.

Building a Content Library Over time, repurposing your medical explainer videos helps create a valuable content repository. This can serve both patients and staff while enhancing your organization’s educational impact and visibility online.

Which Medical Companies Has Video Igniter Worked With?

• South Asian Heart Center
• Columbia Children’s Health
• EnergyPoints
• Herzan
• Iris.co
• EarlySense
• MediBlock
• Vydhy
• Reset.me
• Smart Stack
• MWD
• Bonobo Lab
• Umbie Dental Care

Why Hire Video Igniter To Make Your Medical Animated Explainer Video?

World class animation and design talent (for clients like Amazon, T-Mobile, Linkedin & Snoop Dogg) at prices startups can afford.

We can make any kind of 2D or 3D animated medical explainer video you can imagine. Check out our video portfolio! Looking for examples of a particular style of animation not shown in our portfolio? Use our get a quote form to get in touch with us and ask to see specific style references.

You get unlimited revisions for your animated video so your project won’t go over budget. We also do this to ensure you are completely satisfied with the final draft.

+20 reasons companies love hiring us to create animated videos.

Explainer Video Demo Reel

Looking For An Medical Explainer Video Company In The U.S.A.?

Video Igniter is headquartered in Seattle, Washington.

Explainer Video Success Stories And Testimonials

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Alex Raymond – Founder, Kapta Systems

“I am beyond satisfied with my experience with Video Igniter. The first drafts of the work were almost exactly what I had in my head when developing the concept. After that each step along the way was seamless until arriving at a perfect finished product. And all this at a tremendous value. Anyone who has considered creating a marketing video should check out Video Igniter.”

Anonymous Customer Feedback

How To Hire Video Igniter: The Medical Explainer Video Company

Schedule a call to discuss the production of your medical explainer video.

Get a custom quote for us to create your medical explainer video.

Request access to our newest price sheet.

Check out our animated video portfolio to see our latest and greatest creations.

Create your Video Igniter account, fill out a creative brief, and we’ll start creating your animated video.